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everylife.com website review

Visit site (opens in a new tab)Reviewed 10 November 202643 issues · 90 checks

This review found 43 issues worth fixing on everylife.com, 13 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.4 sMay 23Nov 72.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.9 s
Oct 10, 20262.1 s
Oct 17, 20262.2 s
Oct 24, 20262.3 s
Oct 31, 20262.4 s
Nov 7, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
179 ms142 msMay 23Nov 7146 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026160 ms
May 30, 2026163 ms
Jun 6, 2026170 ms
Jun 13, 2026175 ms
Jun 20, 2026173 ms
Jun 27, 2026172 ms
Jul 4, 2026170 ms
Jul 11, 2026168 ms
Jul 18, 2026163 ms
Jul 25, 2026159 ms
Aug 1, 2026155 ms
Aug 8, 2026153 ms
Aug 15, 2026154 ms
Aug 22, 2026154 ms
Aug 29, 2026154 ms
Sep 5, 2026154 ms
Sep 12, 2026154 ms
Sep 19, 2026154 ms
Sep 26, 2026153 ms
Oct 3, 2026153 ms
Oct 10, 2026152 ms
Oct 17, 2026148 ms
Oct 24, 2026151 ms
Oct 31, 2026148 ms
Nov 7, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of everylife.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. everylife.com at 0.8 s0.8 s
  2. everylife.com at 1.7 s1.7 s
  3. everylife.com at 2.5 s2.5 s
  4. everylife.com at 3.4 s3.4 s
  5. everylife.com at 4.2 s4.2 s
  6. everylife.com at 5.1 s5.1 s
  7. everylife.com at 5.9 s5.9 s
  8. everylife.com at 6.8 s6.8 s

Speed

14 to fix50
  • Reduce unused JavaScript

    3.5 s · 928 KiB

    About 928 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Render-blocking requests

    1.3 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    250 ms · 2.3 MB

    8 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, rebuyengine.com and Intercom and others), adding 5.8 MB and 1.3 s of main-thread time.

  • Reduce unused CSS

    920 ms · 194 KiB

    About 194 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 920 ms faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • alia-prod.com adds 337 ms

    337 ms

    alia-prod.com costs a phone 337 ms of main-thread work and 3.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    600 ms · 107 KiB

    107 KiB could be saved by minifying CSS.

  • Use efficient cache lifetimes

    350 ms · 298 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (298 KiB).

  • Legacy JavaScript

    300 ms · 87 KiB

    Polyfills for old browsers add 87 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • rebuyengine.com adds 248 ms

    248 ms

    rebuyengine.com costs a phone 248 ms of main-thread work and 739 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 111 ms

    111 ms

    Shopify costs a phone 111 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 105 ms

    105 ms

    Klaviyo costs a phone 105 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    150 ms · 17 KiB

    17 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 21.7 s

    21.7 s

    Your largest element takes 21.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Help a mom choose life. Send diapers to moms in need across…”.

  • Time to Interactive: 26.2 s

    26.2 s

    The page becomes fully interactive after 26.2 s. Good is under 3.8 s.

  • Speed Index: 13.7 s

    13.7 s

    Visually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 45% slower for real visitors

    +45%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 480 ms

    480 ms

    Scripts block taps and scrolling for 480 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 160 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 711 ms

    711 ms

    Real visitors wait 711 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.4 MB in 341 requests

    8.4 MB

    Your homepage downloads 8.4 MB in 341 requests on a phone: images 4.0 MB (33), scripts 2.3 MB (108) and other files 1.1 MB (150). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (27 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.4 g of CO₂ per visit

    2.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.39 g of CO₂e: 287.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 7991
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9296
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 95 internal links, 5 external

    The homepage links to 95 pages on everylife.com and 5 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Shop premium, non-toxic baby diapers, wipes, and clean baby products. Safe for newborns, sensitive skin, and overnight …”.

  • One H1 headline

    Your main headline reads: “EveryLife”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Premium Non-Toxic Baby Diapers & Wipes – EveryLife”.

  • Canonical URL set

    The canonical URL is https://everylife.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://everylife.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (706 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://everylife.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

6 to fix52
  • 1 linked page is broken

    Your homepage links to https://everylife.com/pages/pray, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    https://everylife.com/products/diaper-wipe-bundle and https://everylife.com/products/everylife-diapers all use the title “Safest Non-Toxic Diapers for Sensitive Skin | Everylife – EveryLife”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://everylife.com/apps/customers/portal, https://everylife.com/pages/everylife-women and https://everylife.com/collections/new-baby-gifts have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://everylife.com/products/diaper-wipe-bundle and https://everylife.com/products/everylife-diapers use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://everylife.com/products/diaper-wipe-bundle, whose canonical is https://everylife.com/products/everylife-diapers. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 8 pages without an H1

    https://everylife.com/apps/customers/portal, https://everylife.com/pages/everylife-women, https://everylife.com/collections/bath-body, https://everylife.com/collections/new-baby-gifts, https://everylife.com/collections/everylife-apparel and https://everylife.com/pages/join-changing-lives-club and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

2 checks passed
  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'appendChild')”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    32 of 37 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 474 words of copy

    The homepage carries about 474 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET STARTED”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Buy For a Cause”, “SHOP DIAPER” and “SHOP EVERYLIFE WOMEN”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at everylife.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Optimonk Popup Cro A B Test · Klaviyo Email Marketing Sms · Tnc Terms Checkbox · Yotpo Product Reviews · Reelup Shoppable Videos Reels · Xo Insert Code · Intercom · Freegifts · herokuapp.com · bogos.io · rebuyengine.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 43 issues on everylife.com, including 21 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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