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everythingsummercamp.com website review
Visit site (opens in a new tab)Reviewed 8 November 202635 issues · 111 checks
This review found 35 issues worth fixing on everythingsummercamp.com, 15 of them high impact, across 111 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #31,859 of 83,003 reviewed websitesbeats 56%
- #19,039 of 41,532 online storesbeats 48%
- #18,104 of 36,896 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 120 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 123 ms |
| Jun 13, 2026 | 123 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 125 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 134 ms |
| Aug 22, 2026 | 132 ms |
| Aug 29, 2026 | 125 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 122 ms |
| Sep 26, 2026 | 138 ms |
| Oct 3, 2026 | 151 ms |
| Oct 10, 2026 | 170 ms |
| Oct 17, 2026 | 164 ms |
| Oct 24, 2026 | 156 ms |
| Oct 31, 2026 | 148 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
everythingsummercamp.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
4.5 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.
Render-blocking requests
1.2 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.3 s
A phone's processor spends 5.3 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Klaviyo and Shopify and others), adding 3.1 MB and 1.6 s of main-thread time.
Improve image delivery
650 ms · 384 KiB19 images could be 384 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
YouTube adds 628 ms
628 msYouTube costs a phone 628 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 339 ms
339 msKlaviyo costs a phone 339 ms of main-thread work and 621 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 208 ms
208 msShopify costs a phone 208 ms of main-thread work and 761 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LoyaltyLion adds 97 ms
97 msLoyaltyLion costs a phone 97 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
290 ms · 189 KiBAbout 189 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 49 KiBPolyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
50 ms · 135 KiB20 files are served with short cache lifetimes, so returning visitors download them again (135 KiB).
Minify JavaScript
47 KiB47 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 7.9 s
7.9 sThe first text or image appears after 7.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 23.2 s
23.2 sYour largest element takes 23.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “We Help Families Get Ready For Camp”.
Time to Interactive: 29.2 s
29.2 sThe page becomes fully interactive after 29.2 s. Good is under 3.8 s.
Speed Index: 10.3 s
10.3 sVisually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 120 ms to 148 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 526 ms
526 msScripts block taps and scrolling for 526 ms in total while the page loads. Good is under 200 ms.
34 images without width and height
34 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 141 ms
141 msReal visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 616 ms
616 msReal visitors wait 616 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 6.0 MB in 381 requests
6.0 MBYour homepage downloads 6.0 MB in 381 requests on a phone: scripts 2.9 MB (160), images 1.6 MB (47) and other files 897 KiB (143). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (144 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.69 g of CO₂e: 203.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
25 text elements with low contrast
25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
One H1 headline
Your <h1> is empty.
318 internal links, 8 external
The homepage links to 318 pages on everythingsummercamp.com and 8 external pages.
7 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Get camp-ready with trusted summer camp trunks, gear, packing lists, and parent guides. Find everything you need for a …”.
Title: 64 characters
Your title is a healthy 64 characters: “Summer Camp Trunks, Gear & Packing Help | Everything Summer Camp”.
Canonical URL set
The canonical URL is https://everythingsummercamp.com/.
Structured data in place
Structured data found: BreadcrumbList, OnlineStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://everythingsummercamp.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,835 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
/collections/trunks-duffels has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 151 found) and read each the way a search engine does.
6 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=4046843&Ver=2&mid=a1af3a55-9d7d-4bea-b540-e5446a519f4f&bo=1&sid=7a3e5940dbbe11f1ba6103183e2f9e41&vid=7a3f0ae0dbbe11f183d1dda7ddc00af6&vids=1&msclkid=N&pi=918639831&lg=.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “gtag is not defined”.
Missing source maps
Large scripts ship without source maps.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
14 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (everythingsummercamp.com).
Valid certificate (45 days left)
The certificate from Let's Encrypt · YE1 verifies for everythingsummercamp.com and is valid for another 45 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://everythingsummercamp.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 48 links work
All 48 links checked from your homepage (40 internal, 8 external) answered without errors.
Domain and trust
No CAA record
everythingsummercamp.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
everythingsummercamp.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 18 years old
18 yearseverythingsummercamp.com was registered in Jun 2008 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Sep 2027
everythingsummercamp.com is registered until Sep 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 907 words of copy
The homepage carries about 907 words of visible text.
5 checks passed
12 calls to action
The homepage has 12 calls to action, for example “Shop Camp Gear”, “Shop Camp Gear >” and “First-Timer? Start Here!”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 42 testimonial or review blocks, 5 customer or partner logos, a star rating and 7 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be everythingsummercamp.com is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 65/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:secureserver.net -all”.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Schema Plus For Seo · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Microsoft Clarity · Judge Me Reviews · Pagefly Ai Page Builder · Doofinder Search Discovery · Seal Subscriptions · Essential Announcer · Zepto Product Personalizer · Trymry · Essential Announcement Bar · Sales Motivator Free Gifts · shopstorm.com · herokuapp.com · returngo.ai · gorgias.chat · crazyrocket.io · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- It loads jQuery 3.3.1, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Hotjar | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on everythingsummercamp.com, including 17 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.