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evidation.com website review

Visit site (opens in a new tab)Reviewed 31 October 202632 issues · 102 checks

This review found 32 issues worth fixing on evidation.com, 11 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.9 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
150 ms125 msMay 9Oct 24147 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026136 ms
May 16, 2026138 ms
May 23, 2026142 ms
May 30, 2026142 ms
Jun 6, 2026140 ms
Jun 13, 2026140 ms
Jun 20, 2026136 ms
Jun 27, 2026134 ms
Jul 4, 2026133 ms
Jul 11, 2026129 ms
Jul 18, 2026128 ms
Jul 25, 2026129 ms
Aug 1, 2026129 ms
Aug 8, 2026137 ms
Aug 15, 2026141 ms
Aug 22, 2026144 ms
Aug 29, 2026146 ms
Sep 5, 2026138 ms
Sep 12, 2026138 ms
Sep 19, 2026137 ms
Sep 26, 2026137 ms
Oct 3, 2026143 ms
Oct 10, 2026144 ms
Oct 17, 2026147 ms
Oct 24, 2026147 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix30
  • Reduce unused JavaScript

    1.9 s · 349 KiB

    About 349 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    1.9 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Improve image delivery

    1.2 s · 512 KiB

    13 images could be 512 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, website-files.com and Optanon and others), adding 2.9 MB and 911 ms of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 94 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (94 KiB).

  • Google Tag Manager adds 482 ms

    482 ms

    Google Tag Manager costs a phone 482 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • website-files.com adds 194 ms

    194 ms

    website-files.com costs a phone 194 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 80 KiB

    About 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 351 ms. During a long task the page ignores taps.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 18.2 s

    18.2 s

    Your largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A woman posing for a picture, looking to the right and smil…”.

  • Time to Interactive: 18.2 s

    18.2 s

    The page becomes fully interactive after 18.2 s. Good is under 3.8 s.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.363

    0.363

    The layout shifts by 0.363 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 483 ms

    483 ms

    Scripts block taps and scrolling for 483 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 136 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 159 ms

    159 ms

    Real visitors wait 159 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 676 ms

    676 ms

    Real visitors wait 676 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix81
  • Page weight: 3.1 MB in 68 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 68 requests on a phone: fonts 1.3 MB (3), scripts 901 KiB (19) and images 812 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    69b6ff4b10b7d22df75f6dad_0f52da6d27edb0b8bb08e953ecf70b94972 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (31 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9596
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 7 H1 headlines

    There are 7 <h1> headlines (“Multimodal real-world data for better decisions, …”, “Continuous, multimodal real-world data” and “Ongoing connections reveal real-world disease pro…”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 52 internal links, 17 external

    The homepage links to 52 pages on evidation.com and 17 external pages.

7 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Evidation connects directly with millions of people to capture continuous, multimodal real-world data that drives faste…”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “Evidation | Real-World Health Data”.

  • Canonical URL set

    The canonical URL is https://evidation.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://evidation.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (899 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page with very little text

    /for-customers/contact-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://id.rlcdn.com/464526.gif.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'style')”.

2 checks passed
  • Tap targets are thumb-sized

    11 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (evidation.com).

  • Valid certificate (43 days left)

    The certificate from Google Trust Services · WE1 verifies for evidation.com and is valid for another 43 days.

  • http:// redirects to https

    http://evidation.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (35 internal, 14 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • No CAA record

    evidation.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 15 years old

    15 years

    evidation.com was registered in Nov 2010 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    evidation.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Nov 2027

    evidation.com is registered until Nov 2027.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 6 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 924 words of copy

    The homepage carries about 924 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Download app”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “contact us”, “Contact Us” and “Contact us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Cloudflare Web Analytics.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:sendgrid.net include:mail.zendesk.com include:_spf.psm.knowbe4.com ip4:67.188.10…”.

  • DKIM signing found

    A DKIM key is published (selector “k1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 3 of them by other companies (measured from a US location before any click).

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Company

Employees
55
Founded
2012
Headquarters
San Mateo

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 32 issues on evidation.com, including 18 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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