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evokewinery.com website review

Visit site (opens in a new tab)Reviewed 11 November 202635 issues · 79 checks

This review found 35 issues worth fixing on evokewinery.com, 13 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.9 sMay 23Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.0 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.1 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 10, 20262.7 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
124 ms91 msMay 23Oct 31118 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202696 ms
May 30, 202695 ms
Jun 6, 202695 ms
Jun 13, 202695 ms
Jun 20, 202696 ms
Jun 27, 202696 ms
Jul 4, 2026100 ms
Aug 29, 202696 ms
Sep 5, 202695 ms
Sep 12, 202695 ms
Sep 19, 202696 ms
Sep 26, 2026101 ms
Oct 10, 2026120 ms
Oct 31, 2026118 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of evokewinery.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. evokewinery.com at 0.4 s0.4 s
  2. evokewinery.com at 0.8 s0.8 s
  3. evokewinery.com at 1.1 s1.1 s
  4. evokewinery.com at 1.5 s1.5 s
  5. evokewinery.com at 1.9 s1.9 s
  6. evokewinery.com at 2.3 s2.3 s
  7. evokewinery.com at 2.6 s2.6 s
  8. evokewinery.com at 3.0 s3.0 s

Speed

9 to fix65
  • Use efficient cache lifetimes

    2.3 s · 693 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (693 KiB).

  • Reduce unused JavaScript

    2.3 s · 515 KiB

    About 515 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Render-blocking requests

    2.5 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Reduce unused CSS

    1.1 s · 212 KiB

    About 212 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Stripe, Facebook and Google Tag Manager and others), adding 7.3 MB and 814 ms of main-thread time.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 38 ms

    38 ms

    Shopify costs a phone 38 ms of main-thread work and 6.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Stripe adds 187 ms

    187 ms

    Stripe costs a phone 187 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix64
  • Largest Contentful Paint: 13.3 s

    13.3 s

    Your largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By clicking yes, I certify that I am over the age of 21 and…”.

  • Time to Interactive: 15.2 s

    15.2 s

    The page becomes fully interactive after 15.2 s. Good is under 3.8 s.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 118 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 165 ms

    165 ms

    Scripts block the page for only 165 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.01

    0.01

    The layout barely moves while loading (CLS 0.01, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 9.0 MB in 210 requests

    9.0 MB

    Your homepage downloads 9.0 MB in 210 requests on a phone: media 5.6 MB (3), scripts 1.4 MB (77) and other files 815 KiB (101). Under 2 MB keeps phones on slow connections fast.

  • About 2.5 g of CO₂ per visit

    2.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.55 g of CO₂e: 305.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8288
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (2 elements)

    ARIA dialog and alertdialog nodes should have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 18 images without alt text

    18 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8386
  • Meta description is long (286 characters)

    Your meta description is 286 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected token 'W', ..."ription": We're an O"... is not va)”.

  • One H1 headline

    Your <h1> is empty.

  • 63 internal links, 4 external

    The homepage links to 63 pages on evokewinery.com and 4 external pages.

5 checks passed
  • Title: 31 characters

    Your title is a healthy 31 characters: “Evoke Winery – We aim to tease!”.

  • Canonical URL set

    The canonical URL is https://evokewinery.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://evokewinery.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (458 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://evokewinery.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without an H1

    https://evokewinery.com/collections/all, https://evokewinery.com/pages/club, https://evokewinery.com/pages/tasting-rooms, https://evokewinery.com/pages/our-story, https://evokewinery.com/pages/hood-river and https://evokewinery.com/pages/bend and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 2 broken images

    2 images failed to load on a phone, for example https://evokewinery.com/.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    14 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix79
  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 216 words

    The homepage has only about 216 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “shop”, “Shop All” and “shop EVOKE”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at evokewinery.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Eu Cookie Bar

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Hood River

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 35 issues on evokewinery.com, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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