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evolutionav.ca website review

Visit site (opens in a new tab)Reviewed 21 October 202639 issues · 107 checks

This review found 39 issues worth fixing on evolutionav.ca, 13 of them high impact, across 107 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.8 sMay 2Oct 172.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.3 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.2 s
Jul 11, 20262.3 s
Jul 18, 20262.2 s
Jul 25, 20262.5 s
Aug 1, 20262.3 s
Aug 8, 20262.1 s
Aug 15, 20262.0 s
Aug 22, 20261.9 s
Aug 29, 20262.2 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
240 ms61 msMay 2Oct 10219 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202684 ms
May 9, 202682 ms
May 16, 202692 ms
May 23, 202693 ms
May 30, 2026100 ms
Jun 6, 2026103 ms
Jun 13, 2026103 ms
Jun 20, 2026113 ms
Jun 27, 2026125 ms
Jul 4, 2026126 ms
Jul 11, 2026129 ms
Jul 18, 2026189 ms
Jul 25, 2026176 ms
Aug 8, 2026154 ms
Aug 15, 2026170 ms
Aug 22, 2026114 ms
Aug 29, 2026144 ms
Sep 5, 2026150 ms
Sep 12, 2026122 ms
Sep 19, 2026162 ms
Sep 26, 2026153 ms
Oct 3, 2026146 ms
Oct 10, 2026219 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of evolutionav.ca (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. evolutionav.ca at 0.6 s0.6 s
  2. evolutionav.ca at 1.1 s1.1 s
  3. evolutionav.ca at 1.7 s1.7 s
  4. evolutionav.ca at 2.3 s2.3 s
  5. evolutionav.ca at 2.9 s2.9 s
  6. evolutionav.ca at 3.4 s3.4 s
  7. evolutionav.ca at 4.0 s4.0 s
  8. evolutionav.ca at 4.6 s4.6 s

evolutionav.ca does not allow embedding, so this is Google's rendering of the page.

Speed

15 to fix26
  • Render-blocking requests

    7.8 s

    41 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.8 s.

  • Reduce unused JavaScript

    4.9 s · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.9 s faster on a phone.

  • Use efficient cache lifetimes

    3.0 s · 723 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (723 KiB).

  • Main-thread work: 11.3 s

    A phone's processor spends 11.3 s on main-thread work while loading, 8.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26 (desktop: 34). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Squarespace and PageSense and others), adding 3.5 MB and 3.5 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 2.1 s. During a long task the page ignores taps.

  • Reduce unused CSS

    900 ms · 76 KiB

    About 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Google Tag Manager adds 865 ms

    865 ms

    Google Tag Manager costs a phone 865 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Squarespace adds 663 ms

    663 ms

    Squarespace costs a phone 663 ms of main-thread work and 958 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 531 ms

    531 ms

    Google CDN costs a phone 531 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • PageSense adds 624 ms

    624 ms

    PageSense costs a phone 624 ms of main-thread work and 92 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    450 ms · 86 KiB

    Polyfills for old browsers add 86 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    300 ms · 165 KiB

    11 images could be 165 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 318 ms

    318 ms

    Facebook costs a phone 318 ms of main-thread work and 212 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 77 ms

    77 ms

    Your server sent the HTML in 77 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 11.5 s

    11.5 s

    The first text or image appears after 11.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 18.1 s

    18.1 s

    Your largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WE ARE AV EXPERTS: All WE DO IS AUDIO VISUAL.”.

  • Time to Interactive: 31.1 s

    31.1 s

    The page becomes fully interactive after 31.1 s. Good is under 3.8 s.

  • Total Blocking Time: 3.1 s

    3.1 s

    Scripts block taps and scrolling for 3.1 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 12.3 s

    12.3 s

    Visually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 262 ms

    262 ms

    Real visitors wait 262 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 120% slower for real visitors

    +120%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 84 ms to 219 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 33% slower for real visitors

    +33%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 893 ms

    893 ms

    Real visitors wait 893 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.029

    0.029

    The layout barely moves while loading (CLS 0.029, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 5.6 MB in 163 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 163 requests on a phone: scripts 3.4 MB (64), other files 845 KiB (30) and images 625 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    evolutionAV_Logo_Vector_header.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images below the first screen load straight away

    4 images further down the page (144 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (34 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9294
  • 25 text elements with low contrast

    25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (21 elements)

    All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • Meta description is long (362 characters)

    Your meta description is 362 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 3 problems

    Structured data found (FAQPage, LocalBusiness, Organization and WebSite) but with 3 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/59e8b9daf9a61e10b2b…”.

  • 120 internal links, 8 external

    The homepage links to 120 pages on evolutionav.ca and 8 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “WE ARE AV EXPERTS: All WE DO IS AUDIO VISUAL.”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Evolution AV | Commercial AV Systems Integrator | Canada”.

  • Canonical URL set

    The canonical URL is https://www.evolutionav.ca/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.evolutionav.ca/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (929 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: H is not a constructor”.

2 checks passed
  • Tap targets are thumb-sized

    35 of 36 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (evolutionav.ca).

  • Valid certificate (44 days left)

    The certificate from Let's Encrypt · YR2 verifies for evolutionav.ca and is valid for another 44 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://evolutionav.ca redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    evolutionav.ca has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    evolutionav.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 18 years old

    18 years

    evolutionav.ca was registered in Mar 2008 through CENTRALNIC CANADA INC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2028

    evolutionav.ca is registered until Mar 2028.

Content and conversion

100
  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 625 words of copy

    The homepage carries about 625 words of visible text.

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “REQUEST A QUOTE”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Request a Quote”, “REQUEST a QUOTE →” and “How do I get a quote for an AV project?”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and “25,000+ customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel, HubSpot and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 4 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:spf.exclaimer.net include:squarespace-mail.com include:2704843.spf02.…”.

  • DKIM signing found

    A DKIM key is published (selector “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
Squarespace
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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