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evolvechef.com website review

Visit site (opens in a new tab)Reviewed 9 November 202635 issues · 102 checks

This review found 35 issues worth fixing on evolvechef.com, 11 of them high impact, across 102 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of evolvechef.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. evolvechef.com at 0.4 s0.4 s
  2. evolvechef.com at 0.9 s0.9 s
  3. evolvechef.com at 1.3 s1.3 s
  4. evolvechef.com at 1.7 s1.7 s
  5. evolvechef.com at 2.2 s2.2 s
  6. evolvechef.com at 2.6 s2.6 s
  7. evolvechef.com at 3.0 s3.0 s
  8. evolvechef.com at 3.5 s3.5 s

evolvechef.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix54
  • Use efficient cache lifetimes

    10.0 s · 1.9 MB

    17 files are served with short cache lifetimes, so returning visitors download them again (1.9 MB).

  • Reduce unused JavaScript

    3.0 s · 566 KiB

    About 566 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, rise-ai.com and Shopify and others), adding 8.0 MB and 862 ms of main-thread time.

  • Improve image delivery

    550 ms · 910 KiB

    25 images could be 910 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • rise-ai.com adds 244 ms

    244 ms

    rise-ai.com costs a phone 244 ms of main-thread work and 3.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 95 ms

    95 ms

    Shopify costs a phone 95 ms of main-thread work and 3.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 255 ms

    255 ms

    Google Tag Manager costs a phone 255 ms of main-thread work and 470 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,967 HTML elements

    The page has 1,967 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 219 KiB

    About 219 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    200 ms · 64 KiB

    Polyfills for old browsers add 64 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix66
  • First Contentful Paint: 18.4 s

    18.4 s

    The first text or image appears after 18.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 37.3 s

    37.3 s

    Your largest element takes 37.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “GET STARTED!”.

  • Speed Index: 18.4 s

    18.4 s

    Visually, the page fills in at 18.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 48.1 s

    48.1 s

    The page becomes fully interactive after 48.1 s. Good is under 3.8 s.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 103 ms

    103 ms

    Scripts block the page for only 103 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 10.1 MB in 303 requests

    10.1 MB

    Your homepage downloads 10.1 MB in 303 requests on a phone: images 3.6 MB (49), scripts 3.2 MB (96) and other files 2.6 MB (97). Under 2 MB keeps phones on slow connections fast.

  • 16 images below the first screen load straight away

    16 images further down the page (2.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 9 images far larger than shown

    259 KiB

    9 images are downloaded at several times the size a phone draws them, for example Ashlie_A..jpg at 864 px wide, shown at 264 px. Resized copies would save about 259 KiB.

  • About 2.9 g of CO₂ per visit

    2.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.86 g of CO₂e: 343.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 8694
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 70 images without alt text

    70 images have no alt text, which hurts accessibility and image search.

  • 11 form fields without a label

    11 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 7777
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Evolve Chef: Formerly Eat to Evolve | Food Science Meets Meal Delivery”.

  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “FAQ's” and “Evolve Your ChefFoodLife”). One clear main headline is easier for people and search engines.

  • Meta description is long (215 characters)

    Your meta description is 215 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 51 internal links, 13 external

    The homepage links to 51 pages on evolvechef.com and 13 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.evolvechef.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.evolvechef.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,378 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    /collections/all, /policies/shipping-policy and /pages/rewards have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /pages/our-story and /pages/rewards have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7382
  • 10 broken images

    10 images failed to load on a phone, for example https://www.evolvechef.com/.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    36 of 43 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://www.evolvechef.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (evolvechef.com).

  • Valid certificate (61 days left)

    The certificate from Let's Encrypt · YE1 verifies for evolvechef.com and is valid for another 61 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://evolvechef.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 34 links work

    All 34 links checked from your homepage (27 internal, 7 external) answered without errors.

Domain and trust

  • DNSSEC is off

    evolvechef.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 3 years old

    3 years

    evolvechef.com was registered in Apr 2023 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for evolvechef.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Apr 2029

    evolvechef.com is registered until Apr 2029.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 972 words of copy

    The homepage carries about 972 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET STARTED!”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “GET STARTED!”, “Get Started” and “Contact information”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 22 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Dealeasy · gorgias.chat · rise-ai.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Headquarters
Kansas City

Upkeep, stack, hiring and company data from programmable.info

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