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evopure.co.uk website review
Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 88 checks
This review found 31 issues worth fixing on evopure.co.uk, 6 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,962 of 109,350 reviewed websitesbeats 82%
- #9,513 of 61,859 online storesbeats 79%
- #154 of 2,524 WooCommerce storesbeats 92%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 22, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.6 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 3.1 s |
| Nov 7, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 94 ms |
| May 30, 2026 | 95 ms |
| Jun 6, 2026 | 101 ms |
| Jun 13, 2026 | 106 ms |
| Jun 20, 2026 | 106 ms |
| Jun 27, 2026 | 106 ms |
| Jul 4, 2026 | 105 ms |
| Jul 18, 2026 | 96 ms |
| Jul 25, 2026 | 95 ms |
| Aug 1, 2026 | 96 ms |
| Sep 5, 2026 | 95 ms |
| Sep 12, 2026 | 95 ms |
| Sep 19, 2026 | 100 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 136 ms |
| Oct 31, 2026 | 151 ms |
| Nov 7, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
2.6 s35 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.
3,213 HTML elements
The page has 3,213 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 78
78/100Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.
Main-thread work: 3.9 s
A phone's processor spends 3.9 s on main-thread work while loading, 968 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Adobe TypeKit adds 5 ms
5 msAdobe TypeKit costs a phone 5 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
250 ms · 107 KiB42 files are served with short cache lifetimes, so returning visitors download them again (107 KiB).
Reduce unused CSS
150 ms · 29 KiBAbout 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 174 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 17 KiB17 KiB could be saved by minifying CSS.
Reduce unused JavaScript
158 KiBAbout 158 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
93 KiB8 images could be 93 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
1 third-party service on the page
1 third-party service load with your homepage (Adobe TypeKit), adding 308 KiB and 5 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 159 ms
159 msYour server sent the HTML in 159 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 4.5 s
4.5 sYour largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A navy ceramic crescent moon with Magnesium Sleep Complex a…”.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 61% slower for real visitors
+61%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 94 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 93% slower for real visitors
+93%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 6.6 s
6.6 sThe page becomes fully interactive after 6.6 s. Good is under 3.8 s.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 157 ms
157 msScripts block the page for only 157 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.028
0.028The layout barely moves while loading (CLS 0.028, good is under 0.1).
Images and page weight
About 0.4 g of CO₂ per visit
0.38 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 45.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.3 MB in 112 requests
1.3 MBYour homepage downloads 1.3 MB in 112 requests on a phone: images 514 KiB (29), fonts 366 KiB (12) and scripts 294 KiB (37). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (3 elements)
ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 117 images in the HTML carry an alt attribute.
56 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 64 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Article, FAQPage, ImageObject and Organization) but with 1 problem, for example “Person: missing name”.
250 internal links, 9 external
The homepage links to 250 pages on evopure.co.uk and 9 external pages.
7 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “UK-made CBD oils, capsules and natural blends for sleep, calm focus and recovery. Lab-tested and trusted by 500,000+ cu…”.
One H1 headline
Your main headline reads: “Better Nights, Better Days.”.
Title: 60 characters
Your title is a healthy 60 characters: “Evopure | UK CBD Oils & Natural Supplements for Sleep & Calm”.
Canonical URL set
The canonical URL is https://evopure.co.uk/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://evopure.co.uk/sitemap_index.xml.
AI search readiness
Parts of the site are closed to 6 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (3,493 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://evopure.co.uk/llms.txt (115 KiB, 447 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
33 of 40 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,480 words of copy
The homepage carries about 1,480 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP BESTSELLERS” and “SHOP SLEEP”.
23 calls to action
The homepage has 23 calls to action, for example “Shop”, “Shop by goal” and “Subscribe & save”.
4 short forms
4 short forms (3 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 13 testimonial or review blocks, a star rating and “Trusted by 500,000+ customers”.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at evopure.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics
- Hosting
- IONOS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on evopure.co.uk, including 16 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.