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exabeauty.com website review
Visit site (opens in a new tab)Reviewed 12 November 202646 issues · 96 checks
This review found 46 issues worth fixing on exabeauty.com, 20 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67D- #98,336 of 109,350 reviewed websitesbeats 8%
- #58,494 of 61,859 online storesbeats 4%
- #53,833 of 56,401 Shopify storesbeats 4%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.7 s |
| Jun 13, 2026 | 3.7 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.6 s |
| Jul 18, 2026 | 3.6 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.2 s |
| Nov 7, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 250 ms |
| May 30, 2026 | 247 ms |
| Jun 6, 2026 | 254 ms |
| Jun 13, 2026 | 254 ms |
| Jun 20, 2026 | 252 ms |
| Jun 27, 2026 | 254 ms |
| Jul 4, 2026 | 249 ms |
| Jul 11, 2026 | 250 ms |
| Jul 18, 2026 | 247 ms |
| Jul 25, 2026 | 238 ms |
| Aug 1, 2026 | 228 ms |
| Aug 8, 2026 | 217 ms |
| Aug 15, 2026 | 213 ms |
| Aug 22, 2026 | 213 ms |
| Aug 29, 2026 | 212 ms |
| Sep 5, 2026 | 212 ms |
| Sep 12, 2026 | 212 ms |
| Sep 19, 2026 | 213 ms |
| Sep 26, 2026 | 213 ms |
| Oct 3, 2026 | 220 ms |
| Oct 10, 2026 | 221 ms |
| Oct 17, 2026 | 216 ms |
| Oct 24, 2026 | 207 ms |
| Oct 31, 2026 | 204 ms |
| Nov 7, 2026 | 203 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.5 s
3.1 s
4.6 s
6.1 s
7.6 s
9.2 s
10.7 s
12.2 s
Speed
Reduce unused JavaScript
10.1 s · 1.9 MBAbout 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.1 s faster on a phone.
Use efficient cache lifetimes
7.3 s · 2.2 MB58 files are served with short cache lifetimes, so returning visitors download them again (2.2 MB).
moonshot-ai.com adds 2.4 s
2.4 smoonshot-ai.com costs a phone 2.4 s of main-thread work and 62 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 14.3 s
A phone's processor spends 14.3 s on main-thread work while loading, 8.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 28
28/100Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8,953 HTML elements
The page has 8,953 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (moonshot-ai.com, Google Tag Manager and gotolstoy.com and others), adding 3.2 MB and 4.4 s of main-thread time.
Google Tag Manager adds 693 ms
693 msGoogle Tag Manager costs a phone 693 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 663 ms. During a long task the page ignores taps.
Render-blocking requests
600 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Improve image delivery
150 ms · 429 KiB5 images could be 429 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
gotolstoy.com adds 457 ms
457 msgotolstoy.com costs a phone 457 ms of main-thread work and 458 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
380 ms · 83 KiBAbout 83 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 380 ms faster on a phone.
Legacy JavaScript
300 ms · 67 KiBPolyfills for old browsers add 67 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Yotpo adds 280 ms
280 msYotpo costs a phone 280 ms of main-thread work and 426 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 218 ms
218 msShopify costs a phone 218 ms of main-thread work and 904 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
250 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).
Minify JavaScript
150 ms · 38 KiB38 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
1 checks passed
Server response: 25 ms
25 msYour server sent the HTML in 25 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 34.9 s
34.9 sYour largest element takes 34.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Want 10% off? YES, PLEASE No thanks, I’ll pay full price ✕”.
Speed Index: 18.0 s
18.0 sVisually, the page fills in at 18.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 43.7 s
43.7 sThe page becomes fully interactive after 43.7 s. Good is under 3.8 s.
Total Blocking Time: 2.0 s
2.0 sScripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.
Real-user INP: 203 ms
203 msReal visitors wait 203 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.188
0.188The layout shifts by 0.188 while loading, so content jumps under the reader's thumb. Good is under 0.1.
6 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 326 ms
326 msReal visitors wait 326 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 250 ms to 203 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 39% faster for real visitors
-39%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.5 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 7.8 MB in 565 requests
7.8 MBYour homepage downloads 7.8 MB in 565 requests on a phone: scripts 3.9 MB (155), other files 1.4 MB (239) and images 1.2 MB (82). Under 2 MB keeps phones on slow connections fast.
About 2.2 g of CO₂ per visit
2.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.21 g of CO₂e: 264.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
38 buttons without a name
38 buttons have no accessible name, so screen readers announce just “button”.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
[aria-*] attributes are not valid or misspelled
[aria-*] attributes are not valid or misspelled (1 element).
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h6, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 114 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
5 links crawlers can't follow
5 links have no real href, so search engines can't follow them.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
782 internal links, 14 external
The homepage links to 782 pages on exabeauty.com and 14 external pages.
7 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Explore and shop clean Exa Beauty here at Credo Beauty, where you'll find the largest assortment of clean skin care and…”.
Title: 40 characters
Your title is a healthy 40 characters: “Clean Exa Beauty Products | Credo Beauty”.
Canonical URL set
The canonical URL is https://credobeauty.com/collections/exa.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://credobeauty.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (4,215 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://credobeauty.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://credobeauty.com/pages/services and https://credobeauty.com/collections/sun-care-bestsellers have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://credobeauty.com/pages/refer-a-friend, https://credobeauty.com/pages/services, https://credobeauty.com/collections/makeup-bestsellers, https://credobeauty.com/collections/hair-bestsellers and https://credobeauty.com/collections/sun-care-bestsellers have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://credobeauty.com/collections/sun-care-bestsellers took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://assets.tapcart.com/app-config/J9oM5ibd7W_67d8905518995b556bc6298a.jpg.
8 small tap targets
8 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 791 words of copy
The homepage carries about 791 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL EXA BEAUTY”.
98 calls to action
The homepage has 98 calls to action, for example “Shop All”, “Shop All Skin Care” and “Shop All Cleansers”.
28 short forms
28 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
38 cookies set on arrival
38Opening the homepage sets 38 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
64 other companies contacted
Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at exabeauty.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 21 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Tapcart Mobile App · Autocart · Yotpo Product Reviews · Pf78lplmn Opensend · Yotpo Loyalty Rewards · Triplewhale · Eg Auto Add To Cart · Tolstoy · Gdpr Backpack · Freegifts · azureedge.net · cloudfront.net · nofraud.com · rise-ai.com · nosto.com · noibu.com · bogos.io · googleapis.com · useamp.com · botnot.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on exabeauty.com, including 24 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.