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exame.com website review

Visit site (opens in a new tab)Reviewed 4 November 202636 issues · 107 checks

This review found 36 issues worth fixing on exame.com, 9 of them high impact, across 107 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.6 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
286 ms190 msMay 16Oct 31274 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026203 ms
May 23, 2026201 ms
May 30, 2026203 ms
Jun 6, 2026205 ms
Jun 13, 2026206 ms
Jun 20, 2026208 ms
Jun 27, 2026206 ms
Jul 4, 2026205 ms
Jul 11, 2026205 ms
Jul 18, 2026203 ms
Jul 25, 2026203 ms
Aug 1, 2026203 ms
Aug 8, 2026207 ms
Aug 15, 2026209 ms
Aug 22, 2026212 ms
Aug 29, 2026217 ms
Sep 5, 2026219 ms
Sep 12, 2026227 ms
Sep 19, 2026235 ms
Sep 26, 2026242 ms
Oct 3, 2026251 ms
Oct 10, 2026272 ms
Oct 17, 2026273 ms
Oct 24, 2026275 ms
Oct 31, 2026274 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix76
  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and Facebook and others), adding 1.8 MB and 1.1 s of main-thread time.

  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Use efficient cache lifetimes

    705 KiB

    58 files are served with short cache lifetimes, so returning visitors download them again (705 KiB).

  • Reduce unused JavaScript

    608 KiB

    About 608 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 488 ms

    488 ms

    Google Tag Manager costs a phone 488 ms of main-thread work and 569 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google/Doubleclick Ads adds 191 ms

    191 ms

    Google/Doubleclick Ads costs a phone 191 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 247 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 76 KiB

    About 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    28 KiB

    2 images could be 28 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 34 ms

    34 ms

    Your server sent the HTML in 34 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 20.6 s

    20.6 s

    The page becomes fully interactive after 20.6 s. Good is under 3.8 s.

  • Total Blocking Time: 916 ms

    916 ms

    Scripts block taps and scrolling for 916 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 203 ms to 274 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.014

    0.014

    The layout barely moves while loading (CLS 0.014, good is under 0.1).

  • Largest Contentful Paint: 1.4 s

    1.4 s

    Your largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Banco Central mantém Selic em 13,75% e interrompe ciclo de …”.

Images and page weight

1 to fix85
  • Page weight: 2.5 MB in 141 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 141 requests on a phone: scripts 2.1 MB (66), HTML 88 KiB (6) and other files 85 KiB (51). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9792
  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (120 elements)

    All page content should be contained by landmarks: 120 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 44 links without text

    44 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 64 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 181 internal links, 16 external

    The homepage links to 181 pages on exame.com and 16 external pages.

7 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Notícias do Brasil e do Mundo. Economia, Política, Finanças e mais. Entrevistas, Análises e Opinião de quem entende do …”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Exame | Notícias, Negócios, Economia, Carreira e mais”.

  • Canonical URL set

    The canonical URL is https://exame.com/.

  • Structured data in place

    Structured data found: NewsMediaOrganization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://exame.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,652 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (7 KiB, 59 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /invest, whose canonical is /invest/invest. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    /invest, /insight and /esg have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /invest took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 9 small tap targets

    9 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (exame.com).

  • Valid certificate (88 days left)

    The certificate from GlobalSign nv-sa · GlobalSign RSA OV SSL CA 2018 verifies for exame.com and is valid for another 88 days.

  • http:// redirects to https

    http://exame.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 56 links work

    All 56 links checked from your homepage (40 internal, 16 external) answered without errors; 5 did not answer within 5 s.

Domain and trust

  • No CAA record

    exame.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    exame.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 23 years old

    23 years

    exame.com was registered in Jun 2003 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    exame.com is registered until Jun 2027.

Content and conversion

6 to fix44
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • A 11-field form

    Your longest form asks for 11 fields (1 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,270 words of copy

    The homepage carries about 1,270 words of visible text.

2 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf1.exame.com include:spf.protection.outlook.com include:_spf4.exame.com include:_spf3.exame.com inclu…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
Next.js
Hosting
Azion Technologies Ltda.

Company

Founded
1967

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on exame.com, including 14 speed issues, 1 SEO issue and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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