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exclaimer.de website review
Visit site (opens in a new tab)Reviewed 7 November 202621 issues · 91 checks
This review found 21 issues worth fixing on exclaimer.de, 8 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 154 ms |
| May 23, 2026 | 156 ms |
| May 30, 2026 | 158 ms |
| Jun 6, 2026 | 207 ms |
| Jun 13, 2026 | 224 ms |
| Jun 20, 2026 | 235 ms |
| Jun 27, 2026 | 238 ms |
| Jul 4, 2026 | 228 ms |
| Jul 11, 2026 | 228 ms |
| Jul 18, 2026 | 247 ms |
| Jul 25, 2026 | 288 ms |
| Aug 1, 2026 | 385 ms |
| Aug 8, 2026 | 419 ms |
| Aug 15, 2026 | 515 ms |
| Aug 22, 2026 | 669 ms |
| Aug 29, 2026 | 802 ms |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 988 ms |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 959 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
exclaimer.de does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.9 s · 584 KiBAbout 584 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Render-blocking requests
1.6 s32 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 65
65/100Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
300 ms · 76 KiBAbout 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Improve image delivery
150 ms · 35 KiB4 images could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
2 third-party services on the page
2 third-party services load with your homepage (Cloudflare and Wistia), adding 12 KiB and 8 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Use efficient cache lifetimes
4 KiB1 file is served with short cache lifetimes, so returning visitors download them again (4 KiB).
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 505 ms of it running JavaScript. That is comfortably low.
Server response: 69 ms
69 msYour server sent the HTML in 69 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 831 ms
831 msReal visitors wait 831 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest Contentful Paint: 10.2 s
10.2 sYour largest element takes 10.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Video poster”.
Time to Interactive: 10.2 s
10.2 sThe page becomes fully interactive after 10.2 s. Good is under 3.8 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Tap response (INP) got 575% slower for real visitors
+575%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 959 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 983 ms
983 msReal visitors wait 983 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.6 s
5.6 sVisually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.
5 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 107 ms
107 msScripts block the page for only 107 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.5 g of CO₂ per visit
0.49 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 59.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.7 MB in 115 requests
1.7 MBYour homepage downloads 1.7 MB in 115 requests on a phone: scripts 1.1 MB (51), stylesheets 162 KiB (32) and images 147 KiB (19). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (73 characters)
Your title is 73 characters, so Google will cut it off around 60: “Exclaimer | Email Signature Software for Microsoft 365, Exchange & Google”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
47 internal links, 12 external
The homepage links to 47 pages on exclaimer.de and 12 external pages.
6 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Preisgekrönte Lösungen für Office 365, Microsoft Exchange und G Suite für die Verwaltung von E-Mail-Signaturen, Marketi…”.
One H1 headline
Your main headline reads: “Turbo-Boost für Ihre E-Mail-Signaturen”.
Canonical URL set
The canonical URL is https://exclaimer.com/de/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://exclaimer.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (910 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (9 KiB, 45 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 small tap target
1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
9 checks passed
Served over HTTPS
The homepage is served over HTTPS (exclaimer.com).
Valid certificate (73 days left)
The certificate from Google Trust Services · WE1 verifies for exclaimer.de and is valid for another 73 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://exclaimer.de redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (34 internal, 10 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
4 checks passed
Domain is 27 years old
27 yearsexclaimer.com was registered in Jun 1999 through Total Web Solutions Limited. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only godaddy.com, letsencrypt.org, pki.goog and sectigo.com to issue certificates for exclaimer.com, so a mis-issued certificate from anyone else is refused.
DNSSEC is on
exclaimer.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Jun 2027
exclaimer.com is registered until Jun 2027.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 864 words of copy
The homepage carries about 864 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Vereinbaren Sie eine Demo”.
2 calls to action
The homepage has 2 calls to action, for example “Vereinbaren Sie eine Demo”.
Social proof on the page
Social proof on the homepage: 33 testimonial or review blocks and 2 trust badges.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 -all”.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
- Hosting
- Netlify
Hiring
- Hiring
- 21 open roles
- Teams
- Sales (8), Marketing (5), Operations (2), Finance (1)
- Job board
- greenhouse
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 21 issues on exclaimer.de, including 13 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.