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exotik.store website review
Visit site (opens in a new tab)Reviewed 13 November 202637 issues · 75 checks
This review found 37 issues worth fixing on exotik.store, 13 of them high impact, across 75 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
| Nov 7, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 196 ms |
| May 30, 2026 | 184 ms |
| Jun 6, 2026 | 180 ms |
| Jun 13, 2026 | 194 ms |
| Jun 20, 2026 | 204 ms |
| Jun 27, 2026 | 217 ms |
| Jul 4, 2026 | 219 ms |
| Jul 11, 2026 | 213 ms |
| Jul 18, 2026 | 216 ms |
| Jul 25, 2026 | 213 ms |
| Aug 1, 2026 | 212 ms |
| Aug 8, 2026 | 215 ms |
| Aug 15, 2026 | 212 ms |
| Aug 22, 2026 | 226 ms |
| Aug 29, 2026 | 241 ms |
| Sep 5, 2026 | 243 ms |
| Sep 12, 2026 | 245 ms |
| Sep 19, 2026 | 241 ms |
| Sep 26, 2026 | 231 ms |
| Oct 3, 2026 | 228 ms |
| Oct 10, 2026 | 234 ms |
| Oct 17, 2026 | 227 ms |
| Oct 24, 2026 | 222 ms |
| Oct 31, 2026 | 230 ms |
| Nov 7, 2026 | 223 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
3,055 HTML elements
The page has 3,055 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (PayPal, Google Tag Manager and Shopify and others), adding 1.5 MB and 660 ms of main-thread time.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
PayPal adds 194 ms
194 msPayPal costs a phone 194 ms of main-thread work and 390 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 145 ms
145 msShopify costs a phone 145 ms of main-thread work and 597 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 171 ms
171 msGoogle Tag Manager costs a phone 171 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 6.5 s
6.5 sVisually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 196 ms to 223 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 636 ms
636 msReal visitors wait 636 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.5 MB in 357 requests
4.5 MBYour homepage downloads 4.5 MB in 357 requests on a phone: images 1.6 MB (62), scripts 1.2 MB (118) and other files 1.0 MB (157). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
270 KiB3 images are downloaded at several times the size a phone draws them, for example Comparisson_14_3_2000x.png at 2,000 px wide, shown at 390 px. Resized copies would save about 270 KiB.
5 images below the first screen load straight away
5 images further down the page (469 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (88 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 151.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
16 tap targets too small
16 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Documents must have <title> element to aid in navigation (1 element)
Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No page title
Your page has no <title>, so Google has to invent the blue link in search results.
5 H1 headlines
There are 5 <h1> headlines (“Exotik Store”, “Combo Mascara De Pestañas Exotic + Removedor - Pi…” and “Combo Mascara De Pestañas Exotic + Removedor - Pi…”). One clear main headline is easier for people and search engines.
269 internal links, 16 external
The homepage links to 269 pages on exotik.store and 16 external pages.
6 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Compra maquillaje, skincare y productos de belleza online en México. En Exotik Cosmeticos Store tenemos tus marcas favo…”.
Canonical URL set
The canonical URL is https://exotik.store/.
Structured data in place
Structured data found: Product.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://exotik.store/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,585 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://exotik.store/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a title
https://exotik.store/collections/%E2%9C%A8nuevo-en-la-pagina%E2%9C%A8, https://exotik.store/collections/maquillaje, https://exotik.store/collections/rostro, https://exotik.store/collections/bases, https://exotik.store/collections/polvo-compacto and https://exotik.store/collections/rostro/Corrector and 9 others have no <title>, so Google invents the link text in results.
11 pages without a meta description
https://exotik.store/collections/%E2%9C%A8nuevo-en-la-pagina%E2%9C%A8, https://exotik.store/collections/maquillaje, https://exotik.store/collections/bases, https://exotik.store/collections/polvo-compacto, https://exotik.store/collections/iluminador-bronceador-contorneador and https://exotik.store/collections/primer-fijador and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
https://exotik.store/collections/rostro, https://exotik.store/collections/rostro/Corrector and https://exotik.store/collections/rostro/Rubor use the same meta description. A description written for each page earns more clicks.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://exotik.store/collections/%E2%9C%A8nuevo-en-la-pagina%E2%9C%A8, whose canonical is https://exotik.store/collections/%e2%9c%a8nuevo-en-la-pagina%e2%9c%a8. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
https://exotik.store/collections/%E2%9C%A8nuevo-en-la-pagina%E2%9C%A8, https://exotik.store/collections/maquillaje, https://exotik.store/collections/rostro, https://exotik.store/collections/bases, https://exotik.store/collections/polvo-compacto and https://exotik.store/collections/rostro/Corrector and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 115 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Error producing monorail event MonorailRequestError: Error completing request. A network failure may have prevented the…”.
2 checks passed
Tap targets are thumb-sized
73 of 80 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 803 words of copy
The homepage carries about 803 words of visible text.
5 checks passed
7 short forms
7 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 39 testimonial or review blocks, 11 customer or partner logos and a star rating.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at exotik.store, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Product Filters Search · Frequently Bought · Inbox · Avada Seo Suite · instantsearchplus.com · herokuapp.com · conversionbear.com · kalis.no · carthike.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on exotik.store, including 11 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.