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exploreone.com website review
Visit site (opens in a new tab)Reviewed 5 November 202637 issues · 109 checks
This review found 37 issues worth fixing on exploreone.com, 15 of them high impact, across 109 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #46,416 of 84,293 reviewed websitesbeats 40%
- #27,141 of 42,562 online storesbeats 31%
- #25,496 of 37,907 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 121 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 143 ms |
| Jun 13, 2026 | 151 ms |
| Jun 20, 2026 | 152 ms |
| Jun 27, 2026 | 152 ms |
| Jul 4, 2026 | 154 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 144 ms |
| Jul 25, 2026 | 147 ms |
| Aug 1, 2026 | 144 ms |
| Aug 8, 2026 | 149 ms |
| Aug 15, 2026 | 150 ms |
| Aug 22, 2026 | 150 ms |
| Aug 29, 2026 | 156 ms |
| Sep 5, 2026 | 155 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 142 ms |
| Oct 3, 2026 | 139 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 139 ms |
| Oct 24, 2026 | 144 ms |
| Oct 31, 2026 | 155 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.7 s · 923 KiBAbout 923 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.
chatbase.co adds 1.0 s
1.0 schatbase.co costs a phone 1.0 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.3 s
A phone's processor spends 9.3 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,214 HTML elements
The page has 3,214 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (chatbase.co, Shopify and Google CDN and others), adding 2.9 MB and 1.9 s of main-thread time.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 769 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
250 ms · 319 KiB20 files are served with short cache lifetimes, so returning visitors download them again (319 KiB).
Reduce unused CSS
300 ms · 113 KiBAbout 113 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
400 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
Shopify adds 211 ms
211 msShopify costs a phone 211 ms of main-thread work and 879 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 201 ms
201 msGoogle CDN costs a phone 201 ms of main-thread work and 410 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
200 ms · 219 KiB10 images could be 219 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Legacy JavaScript
6 KiBPolyfills for old browsers add 6 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 18.6 s
18.6 sYour largest element takes 18.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Kids Telescopes”.
Time to Interactive: 28.5 s
28.5 sThe page becomes fully interactive after 28.5 s. Good is under 3.8 s.
Speed Index: 8.5 s
8.5 sVisually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 812 ms
812 msScripts block taps and scrolling for 812 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 155 ms
155 msReal visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 577 ms
577 msReal visitors wait 577 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.3 MB in 401 requests
5.3 MBYour homepage downloads 5.3 MB in 401 requests on a phone: scripts 2.5 MB (185), other files 1.4 MB (125) and images 817 KiB (43). Under 2 MB keeps phones on slow connections fast.
About 1.5 g of CO₂ per visit
1.51 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 180.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
ARIA role should be appropriate for the element (14 elements)
ARIA role should be appropriate for the element: 14 elements on the page fail this check, rated minor by axe-core.
Alternative text of images should not be repeated as text (9 elements)
Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 89 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Explore Scientific | Telescopes, Microscopes, STEM Kits & Science Gear”.
Meta description is long (318 characters)
Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
353 internal links, 11 external
The homepage links to 353 pages on exploreone.com and 11 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Explore Scientific”.
Canonical URL set
The canonical URL is https://explorescientific.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://explorescientific.com/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
52%The HTML your server sends has 1,619 of the 3,087 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.
4 pages slow to respond
/policies/shipping-policy, /collections/all-telescopes, /collections/refractor-telescopes and /collections/reflector-telescopes took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 127 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
23 small tap targets
23 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: $ is not defined”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Requests the notification permission on page load
Requests the notification permission on page load.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (explorescientific.com).
Valid certificate (49 days left)
The certificate from Let's Encrypt · YE1 verifies for exploreone.com and is valid for another 49 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://exploreone.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
No CAA record
explorescientific.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
explorescientific.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 18 years old
18 yearsexplorescientific.com was registered in Dec 2007 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Dec 2030
explorescientific.com is registered until Dec 2030.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 3,087 words of copy
The homepage carries about 3,087 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop the toy sale”.
34 calls to action
The homepage has 34 calls to action, for example “Shop by type”, “Shop by series” and “Start here”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and a star rating.
Email authentication
No DMARC policy
exploreone.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
exploreone.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
exploreone.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Instafeed · Cozy Youtube Videos Gallery · Powerful Form Builder · Judge Me Reviews · Ea Accessibility · Frontend · Omnisend · Apphero Free Gift · Freegifts · addons.business · cloudfront.net · shareasale.com · robinpro.gallery · govx.com · bogos.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on exploreone.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.