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expobazaar.com website review

Visit site (opens in a new tab)Reviewed 8 November 202628 issues · 83 checks

This review found 28 issues worth fixing on expobazaar.com, 8 of them high impact, across 83 checks. The most urgent: domain expires in 20 days. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.8 sJun 27Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
Jun 27, 20262.3 s
Jul 4, 20261.9 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.2 s
Aug 1, 20262.3 s
Aug 8, 20262.4 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.4 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
239 ms125 msJul 4Oct 31221 ms
Show as table
DateReal-visitor tap response (INP)
Jul 4, 2026161 ms
Jul 11, 2026148 ms
Jul 18, 2026148 ms
Jul 25, 2026138 ms
Aug 1, 2026145 ms
Aug 8, 2026152 ms
Aug 15, 2026154 ms
Aug 22, 2026147 ms
Aug 29, 2026141 ms
Sep 5, 2026145 ms
Sep 12, 2026150 ms
Sep 19, 2026166 ms
Sep 26, 2026186 ms
Oct 3, 2026196 ms
Oct 10, 2026217 ms
Oct 17, 2026226 ms
Oct 24, 2026218 ms
Oct 31, 2026221 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

1 to fix100
  • Tap response (INP) got 42% slower for real visitors

    +42%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 161 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 194 ms

    194 ms

    Real visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 630 ms

    630 ms

    Real visitors wait 630 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix64
  • Page weight: 4.4 MB

    4.4 MB

    Your homepage downloads 4.4 MB on a phone, 602 KiB of it images (13%). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Bedhseets_Expobazaar_textiles.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (329 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fix87
  • ARIA attributes must conform to valid values (2 elements)

    ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 44 tap targets too small

    44 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (12 elements)

    Alternative text of images should not be repeated as text: 12 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 10 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fix86
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Curated Handcrafted Home Decor & Kitchenware | ExpoBazaar – Expobazaar”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 254 internal links, 6 external

    The homepage links to 254 pages on expobazaar.com and 6 external pages.

5 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Discover curated, handcrafted home decor and kitchenware from India's finest artisans. Ethically made, uniquely designe…”.

  • One H1 headline

    Your main headline reads: “Expobazaar”.

  • Canonical URL set

    The canonical URL is https://www.expobazaar.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.expobazaar.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,694 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix78
  • 1 linked page hidden from search

    /products/handcrafted-wooden-sunflower-pendant is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /apps/page/wishlist has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /collections/desk-tray/Desk-Tray, whose canonical is /collections/desk-tray/desk-tray. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 14 pages without an H1

    /collections/vase, /products/pixel-perfect-mismatched-studs, /products/zingara-aroma-brass-necklace-earrings, /products/2-tier-cake-stand, /products/happy-drum-7-chakra and /products/handcrafted-wooden-sunflower-pendant and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /collections/desk-tray/Desk-Tray took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 152 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fix93
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Suppressed error while exporting metrics: TypeError: Failed to fetch ”.

2 checks passed
  • Tap targets are thumb-sized

    145 of 175 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.expobazaar.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (expobazaar.com).

  • Valid certificate (40 days left)

    The certificate from Let's Encrypt · YE1 verifies for expobazaar.com and is valid for another 40 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://expobazaar.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors; 6 did not answer within 5 s.

Domain and trust

1 to fix
  • Domain expires in 20 days

    expobazaar.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • DNSSEC is off

    expobazaar.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 21 years old

    21 years

    expobazaar.com was registered in Nov 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for expobazaar.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,583 words of copy

    The homepage carries about 1,583 words of visible text.

3 checks passed
  • 134 calls to action

    The homepage has 134 calls to action, for example “Quick shop” and “Shop Now”.

  • 133 short forms

    133 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be expobazaar.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:dc-aa8e722993._spfm.expobazaar.com include:spf.protection.outlook.com include:zcsend.in -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Microsoft Clarity · Wishlist By Square · Wishlink · Pushbot · bestfreecdn.com · juniphq.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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  • Ranked channels, outreach sequences and content angles
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