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expresswriters.com website review

Visit site (opens in a new tab)Reviewed 21 October 202612 issues · 85 checks

This review found 12 issues worth fixing on expresswriters.com, 2 of them high impact, across 85 checks. The most urgent: 1 text element with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

91A

Closest competitors among reviewed websites

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
2.6 s1.3 sMay 2Oct 171.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.4 s
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.0 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.6 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
125 ms54 msMay 2Oct 1774 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026117 ms
May 9, 2026111 ms
May 16, 2026112 ms
May 23, 202689 ms
May 30, 202686 ms
Jun 6, 202677 ms
Jun 13, 202685 ms
Jun 20, 202678 ms
Jun 27, 2026102 ms
Jul 4, 2026111 ms
Jul 11, 2026103 ms
Jul 18, 2026103 ms
Jul 25, 202695 ms
Aug 1, 202688 ms
Aug 8, 202685 ms
Aug 15, 202689 ms
Aug 22, 202687 ms
Aug 29, 202678 ms
Sep 5, 202684 ms
Sep 12, 202672 ms
Sep 19, 202669 ms
Sep 26, 202669 ms
Oct 3, 202662 ms
Oct 10, 202664 ms
Oct 17, 202674 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

expresswriters.com (opens in a new tab)
Full-page screenshot of expresswriters.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. expresswriters.com at 0.4 s0.4 s
  2. expresswriters.com at 0.8 s0.8 s
  3. expresswriters.com at 1.1 s1.1 s
  4. expresswriters.com at 1.5 s1.5 s
  5. expresswriters.com at 1.9 s1.9 s
  6. expresswriters.com at 2.3 s2.3 s
  7. expresswriters.com at 2.6 s2.6 s
  8. expresswriters.com at 3.0 s3.0 s

expresswriters.com does not allow embedding, so this is Google's rendering of the page.

Speed

1 to fix87

  • Mobile performance score: 87

    87/100

    Your mobile performance score is 87 (desktop: 100). Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Cloudflare), adding 10 KiB and 7 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Use efficient cache lifetimes

    4 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (4 KiB).

2 checks passed

  • Main-thread work: 0.2 s

    A phone's processor spends 0.2 s on main-thread work while loading, 39 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “EXPRESS WRITERS: CONTENT MARKETING SERVICES TAILORED TO YOU…”.

  • Time to Interactive: 4.0 s

    4.0 s

    The page becomes fully interactive after 4.0 s. Good is under 3.8 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

11 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 74 ms

    74 ms

    Real visitors wait 74 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 780 ms

    780 ms

    Real visitors wait 780 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 39% faster for real visitors

    -39%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 117 ms to 74 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 34% faster for real visitors

    -34%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Speed Index: 1.8 s

    1.8 s

    Visually, the page fills in at 1.8 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100

  • 9 images below the first screen load straight away

    9 images further down the page (265 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.2 g of CO₂ per visit

    0.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.18 g of CO₂e: 22.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Page weight: 662 KiB in 33 requests

    662 KiB

    Your homepage downloads 662 KiB in 33 requests on a phone: images 523 KiB (26), fonts 77 KiB (2) and HTML 47 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9696

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed

  • Every image has alt text

    All 26 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100

  • 48 internal links, 2 external

    The homepage links to 48 pages on expresswriters.com and 2 external pages.

8 checks passed

  • Meta description: 147 characters

    Your meta description is 147 characters: “Agency-quality content marketing with vetted senior writers and expert editors, trusted by brands of every size since 2…”.

  • One H1 headline

    Your main headline reads: “Authoritative content from a senior team, without adding headcount.”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Content Writing & Marketing Services | Express Writers”.

  • Canonical URL set

    The canonical URL is https://expresswriters.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://expresswriters.com/sitemap_index.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,282 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (1 KiB, 4 links), a plain-text guide to the site for AI tools.

Other pages

100

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

7 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed

  • Served over HTTPS

    The homepage is served over HTTPS (expresswriters.com).

  • Valid certificate (55 days left)

    The certificate from Google Trust Services · WE1 verifies for expresswriters.com and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://expresswriters.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 23 links work

    All 23 links checked from your homepage (21 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    expresswriters.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    expresswriters.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed

  • Domain is 19 years old

    19 years

    expresswriters.com was registered in Jul 2007 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2027

    expresswriters.com is registered until Jul 2027.

Content and conversion

4 to fix58

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 10 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 210 words

    The homepage has only about 210 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed

  • 8 calls to action

    The homepage has 8 calls to action, for example “Pricing”, “Request a Sample” and “Schedule a consultation”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Email authentication

1 to fix70

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be expresswriters.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.sendinblue.com include:_spf.google.com mx ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

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