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exxusvape.com website review

Visit site (opens in a new tab)Reviewed 5 November 202612 issues · 91 checks

This review found 12 issues worth fixing on exxusvape.com, 1 of them high impact, across 91 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

95A

Closest competitors among Shopify stores

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
1.6 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.3 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.3 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
138 ms87 msMay 16Oct 3193 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026104 ms
May 23, 2026106 ms
May 30, 2026104 ms
Jun 6, 2026103 ms
Jun 13, 2026102 ms
Jun 20, 202699 ms
Jun 27, 202697 ms
Jul 4, 202696 ms
Jul 11, 202695 ms
Jul 18, 2026102 ms
Jul 25, 2026105 ms
Aug 1, 2026112 ms
Aug 8, 2026122 ms
Aug 15, 2026125 ms
Aug 22, 2026128 ms
Aug 29, 2026132 ms
Sep 5, 2026130 ms
Sep 12, 2026128 ms
Sep 19, 2026127 ms
Sep 26, 2026118 ms
Oct 3, 2026113 ms
Oct 10, 2026106 ms
Oct 17, 2026103 ms
Oct 24, 202695 ms
Oct 31, 202693 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.exxusvape.com (opens in a new tab)
Full-page screenshot of exxusvape.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. exxusvape.com at 0.4 s0.4 s
  2. exxusvape.com at 0.8 s0.8 s
  3. exxusvape.com at 1.1 s1.1 s
  4. exxusvape.com at 1.5 s1.5 s
  5. exxusvape.com at 1.9 s1.9 s
  6. exxusvape.com at 2.3 s2.3 s
  7. exxusvape.com at 2.6 s2.6 s
  8. exxusvape.com at 3.0 s3.0 s

exxusvape.com does not allow embedding, so this is Google's rendering of the page.

Speed

4 to fix85

  • Render-blocking requests

    1.5 s

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Mobile performance score: 85

    85/100

    Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 56 KiB

    About 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,797 HTML elements

    The page has 2,797 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    158 KiB

    5 images could be 158 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.

  • Minify CSS

    30 ms · 5 KiB

    5 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed

  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 169 ms of it running JavaScript. That is comfortably low.

  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100

  • Largest Contentful Paint: 3.8 s

    3.8 s

    Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Exxus Stax units on reflective dark surface with spring flo…”. Most of its time is element render delay (2.0 s).

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 90 ms

    90 ms

    Real visitors wait 90 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 660 ms

    660 ms

    Real visitors wait 660 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 93 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.

  • Time to Interactive: 3.8 s

    3.8 s

    The page is fully interactive after 3.8 s.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 47 ms

    47 ms

    Scripts block the page for only 47 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix97

  • An image on the first screen is lazy-loaded

    fall-sale-banner-exxus-600x300.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.3 g of CO₂ per visit

    0.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 38.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Page weight: 1.1 MB in 175 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 175 requests on a phone: images 624 KiB (27), scripts 307 KiB (116) and stylesheets 133 KiB (28). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed

  • Every image has alt text

    All 58 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100

  • 156 internal links, 4 external

    The homepage links to 156 pages on exxusvape.com and 4 external pages.

8 checks passed

  • Meta description: 79 characters

    Your meta description is 79 characters: “Buy Direct and Save on your favorite Vaporizers and Vaporizer Replacement Parts”.

  • One H1 headline

    Your main headline reads: “Exxus Vape”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Exxus Vape: Best Vape Pens - Portable Vaporizer - Best Vaporizers”.

  • Canonical URL set

    The canonical URL is https://www.exxusvape.com/.

  • Structured data in place

    Structured data found: Brand, FAQPage, MerchantReturnPolicy, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.exxusvape.com/wp-sitemap.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,516 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (17 KiB, 70 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93

  • 1 linked page hidden from search

    /collections/sale is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

6 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

3 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    44 of 48 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed

  • Served over HTTPS

    The homepage is served over HTTPS (exxusvape.com).

  • Valid certificate (39 days left)

    The certificate from Let's Encrypt · YE2 verifies for exxusvape.com and is valid for another 39 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://exxusvape.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    exxusvape.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    exxusvape.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed

  • Domain is 11 years old

    11 years

    exxusvape.com was registered in Oct 2015 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    exxusvape.com is registered until Oct 2027.

Content and conversion

2 to fix89

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 16 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,126 words of copy

    The homepage carries about 1,126 words of visible text.

7 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “SHOP NOW”, “Subscribe” and “Buy Exxus Vape Wholesale”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85

  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed

  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:servers.mcsv.net include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • 2 plugins are behind their latest release.simple-sales-tax 8.4.20 → 8.4.22 · woocommerce 11.2.1 → 11.2.2

Stack

CMS
WordPress
Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 12 issues on exxusvape.com, including 7 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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