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ez-level.com website review
Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 84 checks
This review found 36 issues worth fixing on ez-level.com, 15 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #72,174 of 109,330 reviewed websitesbeats 30%
- #45,860 of 61,851 online storesbeats 22%
- #43,355 of 56,399 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 119 ms |
| May 30, 2026 | 116 ms |
| Jun 6, 2026 | 126 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 130 ms |
| Jul 18, 2026 | 130 ms |
| Jul 25, 2026 | 132 ms |
| Aug 1, 2026 | 133 ms |
| Aug 8, 2026 | 130 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 144 ms |
| Sep 19, 2026 | 136 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 138 ms |
| Nov 7, 2026 | 137 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.8 s
4.2 s
5.6 s
7.0 s
8.3 s
9.7 s
11.1 s
Speed
Reduce unused JavaScript
2.3 s · 2.8 MBAbout 2.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Wistia adds 4.3 s
4.3 sWistia costs a phone 4.3 s of main-thread work and 2.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 17.1 s
A phone's processor spends 17.1 s on main-thread work while loading, 10.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
YouTube adds 1.1 s
1.1 sYouTube costs a phone 1.1 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Wistia, YouTube and Google Tag Manager and others), adding 6.4 MB and 6.4 s of main-thread time.
Improve image delivery
300 ms · 312 KiB11 images could be 312 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
600 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 478 ms. During a long task the page ignores taps.
Google Tag Manager adds 344 ms
344 msGoogle Tag Manager costs a phone 344 ms of main-thread work and 504 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 281 ms
281 msShopify costs a phone 281 ms of main-thread work and 675 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,626 HTML elements
The page has 1,626 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
60 ms · 222 KiBAbout 222 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 60 ms faster on a phone.
Use efficient cache lifetimes
67 KiB17 files are served with short cache lifetimes, so returning visitors download them again (67 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.1 s
11.1 sYour largest element takes 11.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Eagles, American flag, cross, and text celebrating 250 year…”.
Speed Index: 18.9 s
18.9 sVisually, the page fills in at 18.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 48.0 s
48.0 sThe page becomes fully interactive after 48.0 s. Good is under 3.8 s.
Total Blocking Time: 2.9 s
2.9 sScripts block taps and scrolling for 2.9 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
31 images without width and height
31 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 119 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 146 ms
146 msReal visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 641 ms
641 msReal visitors wait 641 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.04
0.04The layout barely moves while loading (CLS 0.04, good is under 0.1).
Images and page weight
Page weight: 11.3 MB in 375 requests
11.3 MBYour homepage downloads 11.3 MB in 375 requests on a phone: scripts 6.1 MB (158), media 2.8 MB (4) and images 873 KiB (38). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
23 KiB1 image is downloaded at several times the size a phone draws it, for example 0ba10d2c-725f-4424-be58-20ecd1985240 at 392 px wide, shown at 104 px. Resized copies would save about 23 KiB.
1 image in older formats
1 image (63 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.2 g of CO₂ per visit
3.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.19 g of CO₂e: 383.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h3 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 51 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (25 characters)
Your title is only 25 characters: “EZ-Level Cabinet Levelers”. Between 30 and 65 characters leaves room to say what you do and for whom.
4 H1 headlines
There are 4 <h1> headlines (“<img src="//www.ez-level.com/cdn/shop/files/EZ-Le…”, “Install Perfectly Level Cabinets in Minutes” and “Step 1 of 2”). One clear main headline is easier for people and search engines.
48 internal links, 4 external
The homepage links to 48 pages on ez-level.com and 4 external pages.
6 checks passed
Meta description: 109 characters
Your meta description is 109 characters: “Install Cabinets Yourself With EZ-Level Cabinet Levelers. The Fastest & Strongest Cabinet Levelers Available.”.
Canonical URL set
The canonical URL is https://www.ez-level.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ez-level.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,502 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.ez-level.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.ez-level.com/pages/installing_cabinets and https://www.ez-level.com/pages/videos all use the title “Installing Cabinets – EZ-Level”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://www.ez-level.com/collections/store and https://www.ez-level.com/blogs/news have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.ez-level.com/pages/installing_cabinets and https://www.ez-level.com/pages/videos use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.ez-level.com/pages/videos, whose canonical is https://www.ez-level.com/pages/installing_cabinets. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
7 pages without an H1
https://www.ez-level.com/pages/faq, https://www.ez-level.com/pages/how-to-order, https://www.ez-level.com/pages/instructions, https://www.ez-level.com/pages/installing_cabinets, https://www.ez-level.com/pages/dealer-info-new and https://www.ez-level.com/pages/videos and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 12 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=11006058&Ver=2&mid=797663c0-8373-4d9b-892c-b1d8baf50c7c&bo=1&sid=f4724200ddce11f1a6c439854083acca&vid=f47258a0ddce11f1931ce320e9dc9ebf&vids=1&msclkid=N&pi=918639831&lg.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
17 of 20 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 1,254 words of copy
The homepage carries about 1,254 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Wholesale Log In / Sign Up” and “CLICK HERE TO SHOP NOW”.
14 calls to action
The homepage has 14 calls to action, for example “Shop”, “How To Order EZ-Levels” and “WholesaleLog In / Sign Up”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 5 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
60 other companies contacted
Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ez-level.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Forms · Slide Cart · b-cdn.net · wickedreports.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on ez-level.com, including 20 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.