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ez-level.com website review

Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 84 checks

This review found 36 issues worth fixing on ez-level.com, 15 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.9 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.2 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
149 ms112 msMay 23Nov 7137 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026119 ms
May 30, 2026116 ms
Jun 6, 2026126 ms
Jun 13, 2026129 ms
Jun 20, 2026129 ms
Jun 27, 2026130 ms
Jul 4, 2026129 ms
Jul 11, 2026130 ms
Jul 18, 2026130 ms
Jul 25, 2026132 ms
Aug 1, 2026133 ms
Aug 8, 2026130 ms
Aug 15, 2026137 ms
Aug 22, 2026145 ms
Aug 29, 2026145 ms
Sep 5, 2026145 ms
Sep 12, 2026144 ms
Sep 19, 2026136 ms
Sep 26, 2026137 ms
Oct 3, 2026137 ms
Oct 10, 2026137 ms
Oct 17, 2026137 ms
Oct 24, 2026137 ms
Oct 31, 2026138 ms
Nov 7, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ez-level.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ez-level.com at 1.4 s1.4 s
  2. ez-level.com at 2.8 s2.8 s
  3. ez-level.com at 4.2 s4.2 s
  4. ez-level.com at 5.6 s5.6 s
  5. ez-level.com at 7.0 s7.0 s
  6. ez-level.com at 8.3 s8.3 s
  7. ez-level.com at 9.7 s9.7 s
  8. ez-level.com at 11.1 s11.1 s

Speed

12 to fix31
  • Reduce unused JavaScript

    2.3 s · 2.8 MB

    About 2.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Wistia adds 4.3 s

    4.3 s

    Wistia costs a phone 4.3 s of main-thread work and 2.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 17.1 s

    A phone's processor spends 17.1 s on main-thread work while loading, 10.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • YouTube adds 1.1 s

    1.1 s

    YouTube costs a phone 1.1 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Wistia, YouTube and Google Tag Manager and others), adding 6.4 MB and 6.4 s of main-thread time.

  • Improve image delivery

    300 ms · 312 KiB

    11 images could be 312 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    600 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 478 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 344 ms

    344 ms

    Google Tag Manager costs a phone 344 ms of main-thread work and 504 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 281 ms

    281 ms

    Shopify costs a phone 281 ms of main-thread work and 675 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,626 HTML elements

    The page has 1,626 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    60 ms · 222 KiB

    About 222 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 60 ms faster on a phone.

  • Use efficient cache lifetimes

    67 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (67 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.1 s

    11.1 s

    Your largest element takes 11.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Eagles, American flag, cross, and text celebrating 250 year…”.

  • Speed Index: 18.9 s

    18.9 s

    Visually, the page fills in at 18.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 48.0 s

    48.0 s

    The page becomes fully interactive after 48.0 s. Good is under 3.8 s.

  • Total Blocking Time: 2.9 s

    2.9 s

    Scripts block taps and scrolling for 2.9 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user CLS: 0.13

    0.13

    For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

  • 31 images without width and height

    31 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 119 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 641 ms

    641 ms

    Real visitors wait 641 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.04

    0.04

    The layout barely moves while loading (CLS 0.04, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 11.3 MB in 375 requests

    11.3 MB

    Your homepage downloads 11.3 MB in 375 requests on a phone: scripts 6.1 MB (158), media 2.8 MB (4) and images 873 KiB (38). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    23 KiB

    1 image is downloaded at several times the size a phone draws it, for example 0ba10d2c-725f-4424-be58-20ecd1985240 at 392 px wide, shown at 104 px. Resized copies would save about 23 KiB.

  • 1 image in older formats

    1 image (63 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.2 g of CO₂ per visit

    3.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.19 g of CO₂e: 383.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9295
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h3 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 51 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (25 characters)

    Your title is only 25 characters: “EZ-Level Cabinet Levelers”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 4 H1 headlines

    There are 4 <h1> headlines (“<img src="//www.ez-level.com/cdn/shop/files/EZ-Le…”, “Install Perfectly Level Cabinets in Minutes” and “Step 1 of 2”). One clear main headline is easier for people and search engines.

  • 48 internal links, 4 external

    The homepage links to 48 pages on ez-level.com and 4 external pages.

6 checks passed
  • Meta description: 109 characters

    Your meta description is 109 characters: “Install Cabinets Yourself With EZ-Level Cabinet Levelers. The Fastest & Strongest Cabinet Levelers Available.”.

  • Canonical URL set

    The canonical URL is https://www.ez-level.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ez-level.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,502 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.ez-level.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix76
  • 2 pages share a title

    https://www.ez-level.com/pages/installing_cabinets and https://www.ez-level.com/pages/videos all use the title “Installing Cabinets – EZ-Level”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://www.ez-level.com/collections/store and https://www.ez-level.com/blogs/news have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.ez-level.com/pages/installing_cabinets and https://www.ez-level.com/pages/videos use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.ez-level.com/pages/videos, whose canonical is https://www.ez-level.com/pages/installing_cabinets. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages without an H1

    https://www.ez-level.com/pages/faq, https://www.ez-level.com/pages/how-to-order, https://www.ez-level.com/pages/instructions, https://www.ez-level.com/pages/installing_cabinets, https://www.ez-level.com/pages/dealer-info-new and https://www.ez-level.com/pages/videos and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=11006058&Ver=2&mid=797663c0-8373-4d9b-892c-b1d8baf50c7c&bo=1&sid=f4724200ddce11f1a6c439854083acca&vid=f47258a0ddce11f1931ce320e9dc9ebf&vids=1&msclkid=N&pi=918639831&lg.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    17 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 1,254 words of copy

    The homepage carries about 1,254 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Wholesale Log In / Sign Up” and “CLICK HERE TO SHOP NOW”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Shop”, “How To Order EZ-Levels” and “WholesaleLog In / Sign Up”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 5 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 60 other companies contacted

    Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ez-level.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Forms · Slide Cart · b-cdn.net · wickedreports.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on ez-level.com, including 20 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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