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ezwhelp.com website review

Visit site (opens in a new tab)Reviewed 8 November 202628 issues · 99 checks

This review found 28 issues worth fixing on ezwhelp.com, 8 of them high impact, across 99 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.1 sMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.1 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
160 ms105 msMay 16Oct 31152 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026112 ms
May 23, 2026111 ms
May 30, 2026113 ms
Jun 6, 2026118 ms
Jun 13, 2026120 ms
Jun 20, 2026125 ms
Jun 27, 2026127 ms
Jul 4, 2026129 ms
Jul 11, 2026130 ms
Jul 18, 2026129 ms
Jul 25, 2026129 ms
Aug 1, 2026128 ms
Aug 8, 2026129 ms
Aug 15, 2026136 ms
Aug 22, 2026137 ms
Aug 29, 2026137 ms
Sep 5, 2026137 ms
Sep 12, 2026138 ms
Sep 19, 2026138 ms
Sep 26, 2026146 ms
Oct 3, 2026147 ms
Oct 10, 2026154 ms
Oct 17, 2026154 ms
Oct 24, 2026154 ms
Oct 31, 2026152 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ezwhelp.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ezwhelp.com at 1.0 s1.0 s
  2. ezwhelp.com at 1.9 s1.9 s
  3. ezwhelp.com at 2.9 s2.9 s
  4. ezwhelp.com at 3.9 s3.9 s
  5. ezwhelp.com at 4.9 s4.9 s
  6. ezwhelp.com at 5.8 s5.8 s
  7. ezwhelp.com at 6.8 s6.8 s
  8. ezwhelp.com at 7.8 s7.8 s

ezwhelp.com does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix74
  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,009 HTML elements

    The page has 3,009 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 912 KiB

    11 images could be 912 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    500 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Klaviyo adds 224 ms

    224 ms

    Klaviyo costs a phone 224 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, shipinsure.io and Shopify and others), adding 852 KiB and 350 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    106 KiB

    About 106 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    83 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (83 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 13.2 s

    13.2 s

    The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user CLS: 0.15

    0.15

    For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 472 ms

    472 ms

    Real visitors wait 472 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 134 ms

    134 ms

    Scripts block the page for only 134 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix83
  • Page weight: 3.8 MB in 236 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 236 requests on a phone: images 1.8 MB (32), other files 834 KiB (99) and scripts 657 KiB (87). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Gemini_Generated_Image_2vih2c2vih2c2vih_resized_small_e2b15e is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (29 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 130.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9795
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 80 images in the HTML carry an alt attribute.

  • 56 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Whelping Boxes | Puppy Pads | Breeding Supplies | EZWhelp – EZwhelp”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“EZwhelp EZwhelp” and “EZclassic Condo - Bundle”). One clear main headline is easier for people and search engines.

  • 122 internal links, 23 external

    The homepage links to 122 pages on ezwhelp.com and 23 external pages.

6 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Find top-quality whelping boxes, breeding supplies, and training pads from EZWhelp. Explore our full line today for the…”.

  • Canonical URL set

    The canonical URL is https://www.ezwhelp.com/.

  • Structured data in place

    Structured data found: ProductGroup.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ezwhelp.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,477 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 5 pages without a meta description

    /collections/small-breed-up-to-16-lbs, /collections/medium-breed-16-to-40-lbs, /collections/large-breed-40-to-90-lbs, /collections/xl-breed-90-plus-lbs and /collections/health-testing-kits have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://shopify-extension.getredo.com/7036-a115bc9f.css' from origin 'https://www.ezwhelp.…”.

2 checks passed
  • Tap targets are thumb-sized

    54 of 56 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.ezwhelp.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ezwhelp.com).

  • Valid certificate (45 days left)

    The certificate from Let's Encrypt · YE1 verifies for ezwhelp.com and is valid for another 45 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://ezwhelp.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 73 days

    ezwhelp.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    ezwhelp.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 18 years old

    18 years

    ezwhelp.com was registered in Jan 2008 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for ezwhelp.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

1 to fix90
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 970 words of copy

    The homepage carries about 970 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “START HERE”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “SHOP BY BREED SIZE”, “Order note” and “Apply”.

  • 15 short forms

    15 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks and 1 trust badge.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be ezwhelp.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:secureserver.net -all”.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Redo · Uppromote Affiliate · Klaviyo Email Marketing Sms · Triplewhale · Frequently Bought · Affliate By Secomapp · shipinsure.io · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Duluth

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on ezwhelp.com, including 12 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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