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fabelab.dk website review

Visit site (opens in a new tab)Reviewed 6 November 202625 issues · 93 checks

This review found 25 issues worth fixing on fabelab.dk, 8 of them high impact, across 93 checks. The most urgent: hidden but focusable. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
940 ms639 msMay 16Oct 31741 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026674 ms
May 23, 2026687 ms
May 30, 2026730 ms
Jun 6, 2026733 ms
Jun 13, 2026738 ms
Jun 20, 2026737 ms
Jun 27, 2026761 ms
Jul 4, 2026767 ms
Jul 11, 2026766 ms
Jul 18, 2026775 ms
Jul 25, 2026739 ms
Aug 1, 2026769 ms
Aug 8, 2026835 ms
Aug 15, 2026837 ms
Aug 22, 2026887 ms
Aug 29, 2026905 ms
Sep 5, 2026858 ms
Sep 12, 2026781 ms
Sep 19, 2026726 ms
Sep 26, 2026700 ms
Oct 3, 2026771 ms
Oct 10, 2026791 ms
Oct 17, 2026838 ms
Oct 24, 2026836 ms
Oct 31, 2026741 ms
Real-visitor tap response (INP)75th percentile, phones
110 ms76 msMay 16Oct 3191 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202683 ms
May 23, 202684 ms
May 30, 202685 ms
Jun 6, 202685 ms
Jun 13, 202686 ms
Jun 20, 202684 ms
Jun 27, 202687 ms
Jul 4, 202690 ms
Jul 11, 202695 ms
Jul 18, 202696 ms
Jul 25, 202694 ms
Aug 1, 202694 ms
Aug 8, 202695 ms
Aug 15, 202695 ms
Aug 22, 202696 ms
Aug 29, 2026100 ms
Sep 5, 202697 ms
Sep 12, 202689 ms
Sep 19, 202686 ms
Sep 26, 202680 ms
Oct 3, 202695 ms
Oct 10, 2026103 ms
Oct 17, 2026105 ms
Oct 24, 2026106 ms
Oct 31, 202691 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fabelab.dk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fabelab.dk at 0.5 s0.5 s
  2. fabelab.dk at 1.1 s1.1 s
  3. fabelab.dk at 1.6 s1.6 s
  4. fabelab.dk at 2.1 s2.1 s
  5. fabelab.dk at 2.7 s2.7 s
  6. fabelab.dk at 3.2 s3.2 s
  7. fabelab.dk at 3.7 s3.7 s
  8. fabelab.dk at 4.3 s4.3 s

fabelab.dk does not allow embedding, so this is Google's rendering of the page.

Speed

3 to fix67
  • Reduce unused JavaScript

    900 ms · 186 KiB

    About 186 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    500 ms · 35 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (35 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and b-cdn.net and others), adding 571 KiB and 301 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 7 KiB

    7 KiB could be saved by minifying JavaScript.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

  • Render-blocking requests

    150 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Improve image delivery

    50 ms · 77 KiB

    5 images could be 77 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 603 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 12.1 s

    12.1 s

    Your largest element takes 12.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 12.1 s

    12.1 s

    The page becomes fully interactive after 12.1 s. Good is under 3.8 s.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 83 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 118 ms

    118 ms

    Real visitors wait 118 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 112 ms

    112 ms

    Scripts block the page for only 112 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.1 MB in 171 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 171 requests on a phone: other files 787 KiB (99), images 645 KiB (21) and scripts 622 KiB (43). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Dinoland-Polarland-mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.6 g of CO₂ per visit

    0.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.60 g of CO₂e: 72.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8391
  • Hidden but focusable

    7 elements hidden from screen readers can still receive keyboard focus.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • Title is short (7 characters)

    Your title is only 7 characters: “Fabelab”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (309 characters)

    Your meta description is 309 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 104 internal links, 20 external

    The homepage links to 104 pages on fabelab.dk and 20 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Fabelab”.

  • Canonical URL set

    The canonical URL is https://www.fabelab.dk/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.fabelab.dk/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (559 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    1 page of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    25 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fabelab.dk).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YE1 verifies for fabelab.dk and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://fabelab.dk redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 55 links work

    All 55 links checked from your homepage (40 internal, 15 external) answered without errors.

Domain and trust

1 checks passed
  • Certificate issuers are restricted

    CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for fabelab.dk, so a mis-issued certificate from anyone else is refused.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 321 words of copy

    The homepage carries about 321 words of visible text.

3 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “BUY Lunch Box - Polar Bear169,00 kr”, “BUY Lunch Box - Penguin169,00 kr” and “BUY Dress-up - Polar Bear Cape399,00 kr”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fabelab.dk is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Consentmo Gdpr · Beast Currency Converter · Drip Email Marketing Popup · Gdpr Backpack · b-cdn.net · activehosted.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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