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fablestreet.com website review
Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 80 checks
This review found 32 issues worth fixing on fablestreet.com, 9 of them high impact, across 80 checks. The most urgent: mobile performance score: 42. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #71,928 of 108,860 reviewed websitesbeats 30%
- #45,809 of 61,765 online storesbeats 22%
- #43,331 of 56,365 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 309 ms |
| May 23, 2026 | 304 ms |
| May 30, 2026 | 305 ms |
| Jun 6, 2026 | 302 ms |
| Jun 13, 2026 | 296 ms |
| Jun 20, 2026 | 293 ms |
| Jun 27, 2026 | 284 ms |
| Jul 4, 2026 | 302 ms |
| Jul 11, 2026 | 303 ms |
| Jul 18, 2026 | 303 ms |
| Jul 25, 2026 | 300 ms |
| Aug 1, 2026 | 300 ms |
| Aug 8, 2026 | 299 ms |
| Aug 15, 2026 | 299 ms |
| Aug 22, 2026 | 294 ms |
| Aug 29, 2026 | 305 ms |
| Sep 5, 2026 | 320 ms |
| Sep 12, 2026 | 322 ms |
| Sep 19, 2026 | 323 ms |
| Sep 26, 2026 | 324 ms |
| Oct 3, 2026 | 323 ms |
| Oct 10, 2026 | 327 ms |
| Oct 17, 2026 | 338 ms |
| Oct 24, 2026 | 350 ms |
| Oct 31, 2026 | 386 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.8 s
A phone's processor spends 6.8 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.8 MB and 1.5 s of main-thread time.
Use efficient cache lifetimes
774 KiB18 files are served with short cache lifetimes, so returning visitors download them again (774 KiB).
Reduce unused JavaScript
737 KiBAbout 737 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 625 ms
625 msGoogle Tag Manager costs a phone 625 ms of main-thread work and 682 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Improve image delivery
350 ms · 90 KiB4 images could be 90 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Facebook adds 297 ms
297 msFacebook costs a phone 297 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 303 ms. During a long task the page ignores taps.
gokwik.co adds 178 ms
178 msgokwik.co costs a phone 178 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
60 KiBPolyfills for old browsers add 60 KiB JavaScript that modern phones do not need.
Reduce unused CSS
46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
12 KiB12 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 363 ms
363 msYour server sent the HTML in 363 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Cumulative Layout Shift: 1.19
1.19The layout shifts by 1.19 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Time to Interactive: 21.5 s
21.5 sThe page becomes fully interactive after 21.5 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 685 ms
685 msScripts block taps and scrolling for 685 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 326 ms
326 msReal visitors wait 326 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 309 ms to 386 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 979 ms
979 msReal visitors wait 979 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.4 s
3.4 sYour largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “banner”.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 5.8 MB in 227 requests
5.8 MBYour homepage downloads 5.8 MB in 227 requests on a phone: media 2.7 MB (1), scripts 2.2 MB (78) and images 517 KiB (31). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (64 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (150 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 197.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Orphan list items
Some list items are not inside a list.
1 checks passed
Every image has alt text
All 25 images in the HTML carry an alt attribute.
SEO
Meta description is long (194 characters)
Your meta description is 194 characters; Google truncates after about 160, so the end of your pitch is cut.
38 internal links, 11 external
The homepage links to 38 pages on fablestreet.com and 11 external pages.
7 checks passed
One H1 headline
Your main headline reads: “FableStreet’s Western Wear - Your One-Stop Destination For Online Fashion”.
Title: 62 characters
Your title is a healthy 62 characters: “FableStreet: Premium Western Wear | Best Fits for Indian Women”.
Canonical URL set
The canonical URL is https://www.fablestreet.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.fablestreet.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes https://www.fablestreet.com/llms.txt (2 KiB, 12 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without an H1
https://www.fablestreet.com/wishlist and https://www.fablestreet.com/pages/about-us have no <h1> headline, so visitors and search engines get no clear main topic.
9 pages with very little text
https://www.fablestreet.com/collections/new-1, https://www.fablestreet.com/wishlist, https://www.fablestreet.com/collections/festive-1, https://www.fablestreet.com/collections/business-jackets, https://www.fablestreet.com/collections/livin and https://www.fablestreet.com/collections/workwear26 and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “{"severity":"ALERT","message":"bot_detected","timestamp":"2026-11-04T07:35:49.592Z","logging.googleapis.com/sourceLocat…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
12 of 14 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 99 words
The homepage has only about 99 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP OUR NEW ARRIVALS NOW”.
1 call to action
The homepage has 1 call to action, for example “Shop our New Arrivals Now”.
Analytics in place
Analytics detected: LinkedIn Insight.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fablestreet.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- E-commerce
- Shopify
- Hosting
- Google Cloud
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on fablestreet.com, including 20 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.