faction.ski website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 290 ms

  290 ms

  Real visitors wait 290 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) got 29% slower for real visitors

  +29%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 226 ms to 294 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -6%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 4.0 MB

  4.0 MB

  Your homepage downloads 4.0 MB on a phone, 1.0 MB of it images (25%). Under 2 MB keeps phones on slow connections fast.

• About 1.1 g of CO₂ per visit

  1.14 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 137.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 8 tap targets too small

  8 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• 8 images without alt text

  8 images have no alt text, which hurts accessibility and image search.

  View sourceElements (3)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• Headings skip levels

  Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

  View sourceElements (3)

• No H1 headline

  There is no <h1>, so neither visitors nor Google get a clear main headline.

• Open Graph partly set

  Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  View source

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is incomplete here.

• 256 internal links, 9 external

  The homepage links to 256 pages on faction.ski and 9 external pages.

• Organization data is thin (3 of 6 facts)

  Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

• 2 pages share a title

  /en-us and / all use the title “The Faction Collective | 2027 Collection – Faction Skis”. Search engines can't tell which page to show for a search, so each competes with the others.

  Elements (2)

• 1 page without a meta description

  /en-us/pages/help-center has no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (1)

• 1 link to non-canonical URLs

  Your homepage links to 1 page by a URL that isn't its canonical one, for example /, whose canonical is /en-us. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (1)

• 3 pages without an H1

  /, /en-us/pages/shareholders and /en-us/collections/studio-series have no <h1> headline, so visitors and search engines get no clear main topic.

• 3 pages slow to respond

  /en-us/collections/junior-series, /en-us/collections/all-skis and /en-us/collections/studio-series took over 3 s to send their HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 102 found) and read each the way a search engine does.

• 34 small tap targets

  34 of 100 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Error initializing managers Error: Endpoint key not set”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• 2 redirects before the homepage

  Opening https://faction.ski goes through 2 redirects before the homepage loads.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  factionskis.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  factionskis.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,281 words of copy

  The homepage carries about 1,281 words of visible text.

• No DMARC policy

  faction.ski has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

• No SPF record

  faction.ski has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

• No DKIM key on the usual selectors

  We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

• Email authentication score: 0/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 28 cookies set on arrival

  28

  Opening the homepage sets 28 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 45 other companies contacted

  Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.