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factorfiveskin.com website review
Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 84 checks
This review found 32 issues worth fixing on factorfiveskin.com, 9 of them high impact, across 84 checks. The most urgent: main-thread work: 17.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,887 of 108,838 reviewed websitesbeats 82%
- #9,500 of 61,763 online storesbeats 79%
- #9,243 of 56,363 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 96 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 94 ms |
| Jun 13, 2026 | 91 ms |
| Jun 20, 2026 | 88 ms |
| Jun 27, 2026 | 88 ms |
| Jul 4, 2026 | 95 ms |
| Jul 11, 2026 | 95 ms |
| Jul 18, 2026 | 98 ms |
| Jul 25, 2026 | 94 ms |
| Aug 1, 2026 | 88 ms |
| Aug 8, 2026 | 88 ms |
| Aug 15, 2026 | 87 ms |
| Aug 22, 2026 | 94 ms |
| Aug 29, 2026 | 93 ms |
| Sep 5, 2026 | 91 ms |
| Sep 12, 2026 | 88 ms |
| Sep 19, 2026 | 88 ms |
| Sep 26, 2026 | 95 ms |
| Oct 3, 2026 | 95 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 97 ms |
| Oct 31, 2026 | 95 ms |
| Nov 7, 2026 | 94 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.1 s
4.3 s
6.4 s
8.6 s
10.7 s
12.8 s
15.0 s
17.1 s
Speed
Main-thread work: 17.1 s
A phone's processor spends 17.1 s on main-thread work while loading, 7.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Shopify and Klaviyo and others), adding 1.7 MB and 3.1 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 877 ms. During a long task the page ignores taps.
Google CDN adds 647 ms
647 msGoogle CDN costs a phone 647 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
650 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Shopify adds 591 ms
591 msShopify costs a phone 591 ms of main-thread work and 558 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 574 ms
574 msKlaviyo costs a phone 574 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 488 ms
488 msGoogle Tag Manager costs a phone 488 ms of main-thread work and 162 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 324 KiB24 files are served with short cache lifetimes, so returning visitors download them again (324 KiB).
Reduce unused JavaScript
372 KiBAbout 372 KiB of JavaScript is downloaded but never used on this page.
Facebook adds 254 ms
254 msFacebook costs a phone 254 ms of main-thread work and 125 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Reduce unused CSS
22 KiBAbout 22 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
10 KiB1 image could be 10 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
1 KiB1 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Total Blocking Time: 4.6 s
4.6 sScripts block taps and scrolling for 4.6 s in total while the page loads. Good is under 200 ms.
Speed Index: 13.2 s
13.2 sVisually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 18.7 s
18.7 sThe page becomes fully interactive after 18.7 s. Good is under 3.8 s.
Real-user TTFB: 873 ms
873 msReal visitors wait 873 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.6 s
3.6 sYour largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is element render delay (2.3 s).
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 97 ms
97 msReal visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 424 requests
3.6 MBYour homepage downloads 3.6 MB in 424 requests on a phone: scripts 1.8 MB (204), other files 771 KiB (117) and images 648 KiB (59). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
1.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 41 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (247 characters)
Your meta description is 247 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
87 internal links, 11 external
The homepage links to 87 pages on factorfiveskin.com and 11 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Fuller-looking hair starts at the scalp”.
Title: 54 characters
Your title is a healthy 54 characters: “FACTORFIVE Skincare – The Power of Stem Cells for Skin”.
Canonical URL set
The canonical URL is https://factorfiveskin.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://factorfiveskin.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (496 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://factorfiveskin.com/llms.txt (2 KiB, 15 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://factorfiveskin.com/pages/our-story, https://factorfiveskin.com/pages/results, https://factorfiveskin.com/pages/awards-and-press and https://factorfiveskin.com/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://factorfiveskin.com/collections/skincare-sets, https://factorfiveskin.com/pages/our-story and https://factorfiveskin.com/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
23 of 27 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 434 words of copy
The homepage carries about 434 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “FREE Ground Shipping on Every Order!” and “SHOP THE SHAMPOO”.
17 calls to action
The homepage has 17 calls to action, for example “FREE Ground Shipping on Every Order!”, “SHOP” and “Shop All”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Klaviyo and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at factorfiveskin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Go Product Page Gallery Zoom · Google Youtube · Klaviyo Email Marketing Sms · Freegifts · trafficmanager.net · bogos.io · hubapi.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Chico
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on factorfiveskin.com, including 18 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.