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fandango.com website review
Visit site (opens in a new tab)Reviewed 11 October 202648 issues · 116 checks
This review found 48 issues worth fixing on fandango.com, 16 of them high impact, across 116 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.8 s |
| Apr 25, 2026 | 1.9 s |
| May 2, 2026 | 1.9 s |
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 113 ms |
| Apr 25, 2026 | 117 ms |
| May 2, 2026 | 118 ms |
| May 9, 2026 | 116 ms |
| May 16, 2026 | 125 ms |
| May 23, 2026 | 132 ms |
| May 30, 2026 | 131 ms |
| Jun 6, 2026 | 133 ms |
| Jun 13, 2026 | 124 ms |
| Jun 20, 2026 | 116 ms |
| Jun 27, 2026 | 117 ms |
| Jul 4, 2026 | 116 ms |
| Jul 11, 2026 | 114 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 110 ms |
| Aug 1, 2026 | 106 ms |
| Aug 8, 2026 | 105 ms |
| Aug 15, 2026 | 108 ms |
| Aug 22, 2026 | 111 ms |
| Aug 29, 2026 | 114 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 119 ms |
| Sep 19, 2026 | 119 ms |
| Sep 26, 2026 | 117 ms |
| Oct 3, 2026 | 116 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.2 s
2.7 s
3.2 s
3.8 s
4.3 s
fandango.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
2.9 s · 3.6 MB160 files are served with short cache lifetimes, so returning visitors download them again (3.6 MB).
Reduce unused JavaScript
3.2 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.0 s
A phone's processor spends 7.0 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google/Doubleclick Ads, DoubleVerify and Google Tag Manager and others), adding 1.9 MB and 1.6 s of main-thread time.
Reduce unused CSS
920 ms · 192 KiBAbout 192 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 920 ms faster on a phone.
Minify JavaScript
610 ms · 171 KiB171 KiB could be saved by minifying JavaScript.
Legacy JavaScript
550 ms · 181 KiBPolyfills for old browsers add 181 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 550 ms faster on a phone.
Google/Doubleclick Ads adds 377 ms
377 msGoogle/Doubleclick Ads costs a phone 377 ms of main-thread work and 637 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
DoubleVerify adds 357 ms
357 msDoubleVerify costs a phone 357 ms of main-thread work and 246 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
357 KiB7 images could be 357 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
300 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Google Tag Manager adds 264 ms
264 msGoogle Tag Manager costs a phone 264 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 52 ms
52 msYour server sent the HTML in 52 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 25.3 s
25.3 sYour largest element takes 25.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our partners also use tools on this site to provide …”.
Time to Interactive: 43.8 s
43.8 sThe page becomes fully interactive after 43.8 s. Good is under 3.8 s.
Speed Index: 13.7 s
13.7 sVisually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 5.9 s
5.9 sThe first text or image appears after 5.9 s on a phone. Good is under 1.8 s.
Total Blocking Time: 703 ms
703 msScripts block taps and scrolling for 703 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 113 ms to 116 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 118 ms
118 msReal visitors wait 118 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 740 ms
740 msReal visitors wait 740 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.052
0.052The layout barely moves while loading (CLS 0.052, good is under 0.1).
Images and page weight
Page weight: 7.5 MB in 452 requests
7.5 MBYour homepage downloads 7.5 MB in 452 requests on a phone: scripts 3.5 MB (90), images 3.3 MB (155) and other files 270 KiB (173). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
FAN_GWP_HeartOfTheBeast_DolbyUpgrade_1440x1152_V2_lg.jpg weighs 1.1 MB. On a phone connection a single image that size takes seconds.
13 images in older formats
13 images (2.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (278 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.1 g of CO₂ per visit
2.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.13 g of CO₂e: 255.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (19 elements)
ARIA role should be appropriate for the element: 19 elements on the page fail this check, rated minor by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 100 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
89 internal links, 63 external
The homepage links to 89 pages on fandango.com and 63 external pages.
7 checks passed
Meta description: 105 characters
Your meta description is 105 characters: “Buy movie tickets in advance, find movie times, watch trailers, read movie reviews, and more at Fandango.”.
One H1 headline
Your main headline reads: “Movie Tickets and Times”.
Title: 38 characters
Your title is a healthy 38 characters: “Movie Tickets & Movie Times | Fandango”.
Canonical URL set
The canonical URL is https://www.fandango.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.fandango.com/sitemapindex.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,279 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and /movietimes all use the title “Movie Tickets & Movie Times | Fandango”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
/movietimes and /offers use the same meta description. A description written for each page earns more clicks.
1 page without an H1
/movietimes has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
20 third-party cookies
20 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
39 distorted images
39 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.
8 low-resolution images
8 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
109 of 135 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://fandango.com does not redirect to https, so some visitors land on the insecure version.
Short HSTS lifetime
HSTS is set, but max-age is 1 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.fandango.com/accounts/join-now?from=https%3A%2F%2Fwww.fandango.com%2F.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (fandango.com).
Valid certificate (144 days left)
The certificate from DigiCert Inc · DigiCert Global G3 TLS ECC SHA384 2020 CA1 verifies for fandango.com and is valid for another 144 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
Domain and trust
DNSSEC is off
fandango.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 31 years old
31 yearsfandango.com was registered in Aug 1995 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only entrust.net, letsencrypt.org, sectigo.com and amazon.com to issue certificates for fandango.com, so a mis-issued certificate from anyone else is refused.
Registered until Apr 2027
fandango.com is registered until Apr 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 747 words of copy
The homepage carries about 747 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join For Free” and “Buy Gift Cards”.
66 calls to action
The homepage has 66 calls to action, for example “Sign In/Join”, “Other Mommy (2026) Buy Tickets” and “The Social Reckoning (2026) Buy Tickets”.
1 short form
A short form (1 field at most) is right on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Comscore, Criteo, Google Ads, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
29 cookies set on arrival
29Opening the homepage sets 29 cookies (measured from a US location before any click).
67 other companies contacted
Loading the homepage contacts 67 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Go beyond the website
What your $25 Growth Playbook adds
This free review found 48 issues on fandango.com, including 21 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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