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fanelashop.gr website review
Visit site (opens in a new tab)Reviewed 11 November 202635 issues · 78 checks
This review found 35 issues worth fixing on fanelashop.gr, 11 of them high impact, across 78 checks. The most urgent: page weight: 8.1 MB in 720 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,493 of 109,103 reviewed websitesbeats 49%
- #32,652 of 61,794 online storesbeats 41%
- #31,339 of 56,374 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jul 25, 2026 | 182 ms |
| Aug 1, 2026 | 173 ms |
| Aug 8, 2026 | 168 ms |
| Aug 15, 2026 | 167 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 161 ms |
| Sep 5, 2026 | 156 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 151 ms |
| Sep 26, 2026 | 148 ms |
| Oct 3, 2026 | 148 ms |
| Oct 10, 2026 | 139 ms |
| Oct 17, 2026 | 134 ms |
| Oct 24, 2026 | 128 ms |
| Oct 31, 2026 | 125 ms |
| Nov 7, 2026 | 126 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 6.9 s
A phone's processor spends 6.9 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,770 HTML elements
The page has 3,770 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and Google Tag Manager and others), adding 2.0 MB and 1.2 s of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Shopify adds 755 ms
755 msShopify costs a phone 755 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
250 ms · 572 KiB58 images could be 572 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Render-blocking requests
700 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Reduce unused JavaScript
406 KiBAbout 406 KiB of JavaScript is downloaded but never used on this page.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 250 ms. During a long task the page ignores taps.
Google Tag Manager adds 178 ms
178 msGoogle Tag Manager costs a phone 178 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
151 KiB10 files are served with short cache lifetimes, so returning visitors download them again (151 KiB).
Reduce unused CSS
33 KiBAbout 33 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 21 ms
21 msYour server sent the HTML in 21 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 30.1 s
30.1 sThe page becomes fully interactive after 30.1 s. Good is under 3.8 s.
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “mobilebanner_202627jersey.png__PID:e49528b1-3fd7-47f8-9ae0-…”.
Cumulative Layout Shift: 0.29
0.29The layout shifts by 0.29 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 482 ms
482 msScripts block taps and scrolling for 482 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.2 s
4.2 sVisually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 195 ms
195 msReal visitors wait 195 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 515 ms
515 msReal visitors wait 515 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 29% faster for real visitors
-29%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 182 ms to 126 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 8.1 MB in 720 requests
8.1 MBYour homepage downloads 8.1 MB in 720 requests on a phone: images 4.6 MB (326), other files 1.6 MB (232) and scripts 1.5 MB (128). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
fanelamou-offer-large-mobile.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (36 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.3 g of CO₂ per visit
2.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.28 g of CO₂e: 274.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
Scrollable region must have keyboard access (48 elements)
Scrollable region must have keyboard access: 48 elements on the page fail this check, rated serious by axe-core.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Fanelamou - Τα καλύτερα ποδοσφαιρικά ρούχα και φανέλες στην Ελλάδα”.
6 H1 headlines
There are 6 <h1> headlines (“Fanelamou”, “🔥Η ΚΑΛΎΤΕΡΗ ΠΟΔΟΣΦΑΙΡΙΚΉ ΦΑΝΈΛΑ!🔥” and “Δημοφιλείς Φανέλες”). One clear main headline is easier for people and search engines.
Meta description is long (208 characters)
Your meta description is 208 characters; Google truncates after about 160, so the end of your pitch is cut.
132 internal links, 4 external
The homepage links to 132 pages on fanelashop.gr and 4 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://fanelamou.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://fanelamou.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (346 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://fanelamou.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
https://fanelamou.com/collections/%CE%B1%CF%81%CE%B3%CE%B5%CE%BD%CF%84%CE%AF%CE%BD%CE%B7, https://fanelamou.com/collections/%CE%B2%CF%81%CE%B1%CE%B6%CE%B9%CE%BB%CE%AF%CE%B1, https://fanelamou.com/collections/%CE%B3%CE%B1%CE%BB%CE%BB%CE%AF%CE%B1, https://fanelamou.com/collections/%CE%B1%CE%B3%CE%B3%CE%BB%CE%AF%CE%B1, https://fanelamou.com/collections/%CE%B9%CF%83%CF%80%CE%B1%CE%BD%CE%AF%CE%B1 and https://fanelamou.com/collections/%CF%80%CE%BF%CF%81%CF%84%CE%BF%CE%B3%CE%B1%CE%BB%CE%AF%CE%B1 and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
8 links to non-canonical URLs
Your homepage links to 8 pages by a URL that isn't their canonical one, for example https://fanelamou.com/collections/%CE%B1%CF%81%CE%B3%CE%B5%CE%BD%CF%84%CE%AF%CE%BD%CE%B7, whose canonical is https://fanelamou.com/collections/%ce%b1%cf%81%ce%b3%ce%b5%ce%bd%cf%84%ce%af%ce%bd%ce%b7. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
6 pages without an H1
https://fanelamou.com/collections/liverpool, https://fanelamou.com/collections/arsenal, https://fanelamou.com/collections/chelsea, https://fanelamou.com/collections/manchester-city, https://fanelamou.com/collections/manchester-united and https://fanelamou.com/collections/barcelona have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
39 of 41 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 170 words
The homepage has only about 170 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
47 short forms
47 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fanelashop.gr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Pify Size Charts · Inbox · Pagefly Ai Page Builder · Avada Seo Suite · Order Shipping Product · Event Promotion Bar · Hextom Sales Boost · Apex Cart Progress Upsell · Smart Menu · Ecomsend · trustedsite.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on fanelashop.gr, including 15 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.