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fansly.com website review
Visit site (opens in a new tab)Reviewed 12 October 202639 issues · 86 checks
This review found 39 issues worth fixing on fansly.com, 14 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
57FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 4.3 s |
| Apr 25, 2026 | 4.4 s |
| May 2, 2026 | 4.4 s |
| May 9, 2026 | 4.4 s |
| May 16, 2026 | 4.4 s |
| May 23, 2026 | 4.4 s |
| May 30, 2026 | 4.4 s |
| Jun 6, 2026 | 4.5 s |
| Jun 13, 2026 | 4.5 s |
| Jun 20, 2026 | 4.6 s |
| Jun 27, 2026 | 4.6 s |
| Jul 4, 2026 | 4.6 s |
| Jul 11, 2026 | 4.6 s |
| Jul 18, 2026 | 4.6 s |
| Jul 25, 2026 | 4.6 s |
| Aug 1, 2026 | 4.5 s |
| Aug 8, 2026 | 4.5 s |
| Aug 15, 2026 | 4.5 s |
| Aug 22, 2026 | 4.5 s |
| Aug 29, 2026 | 4.5 s |
| Sep 5, 2026 | 4.5 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.6 s |
| Sep 26, 2026 | 4.6 s |
| Oct 3, 2026 | 4.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 282 ms |
| Apr 25, 2026 | 279 ms |
| May 2, 2026 | 277 ms |
| May 9, 2026 | 275 ms |
| May 16, 2026 | 274 ms |
| May 23, 2026 | 275 ms |
| May 30, 2026 | 276 ms |
| Jun 6, 2026 | 279 ms |
| Jun 13, 2026 | 280 ms |
| Jun 20, 2026 | 281 ms |
| Jun 27, 2026 | 281 ms |
| Jul 4, 2026 | 280 ms |
| Jul 11, 2026 | 279 ms |
| Jul 18, 2026 | 278 ms |
| Jul 25, 2026 | 276 ms |
| Aug 1, 2026 | 274 ms |
| Aug 8, 2026 | 272 ms |
| Aug 15, 2026 | 272 ms |
| Aug 22, 2026 | 271 ms |
| Aug 29, 2026 | 270 ms |
| Sep 5, 2026 | 267 ms |
| Sep 12, 2026 | 267 ms |
| Sep 19, 2026 | 269 ms |
| Sep 26, 2026 | 271 ms |
| Oct 3, 2026 | 273 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.8 s
2.3 s
2.7 s
3.2 s
3.6 s
fansly.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
5.4 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.
Mobile performance score: 39
39/100Your mobile performance score is 39 (desktop: 53). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Google Tag Manager adds 342 ms
342 msGoogle Tag Manager costs a phone 342 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 63 KiBAbout 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 360 ms. During a long task the page ignores taps.
Font display
300 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Amplitude Mobile Analytics and Twitter Online Conversion Tracking and others), adding 628 KiB and 415 ms of main-thread time.
Improve image delivery
150 ms · 76 KiB5 images could be 76 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.6 s
5.6 sReal visitors wait 5.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 17.8 s
17.8 sYour largest element takes 17.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 7.4 s
7.4 sThe first text or image appears after 7.4 s on a phone. Good is under 1.8 s.
Time to Interactive: 17.8 s
17.8 sThe page becomes fully interactive after 17.8 s. Good is under 3.8 s.
Speed Index: 8.2 s
8.2 sVisually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 720 ms
720 msScripts block taps and scrolling for 720 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 313 ms
313 msReal visitors wait 313 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.22
0.22For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 282 ms to 273 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 4.3 s to 4.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 748 ms
748 msReal visitors wait 748 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.035
0.035The layout barely moves while loading (CLS 0.035, good is under 0.1).
Images and page weight
Page weight: 2.5 MB in 63 requests
2.5 MBYour homepage downloads 2.5 MB in 63 requests on a phone: scripts 1.7 MB (11), fonts 401 KiB (5) and other files 240 KiB (20). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 checks passed
8 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 13 WCAG 2.2 A/AA and best-practice rules on the phone render: 8 passed and 5 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
5 checks passed
Meta description: 95 characters
Your meta description is 95 characters: “Interact with your fans today and start selling content. Sign up today and make a free account.”.
Title: 41 characters
Your title is a healthy 41 characters: “Fansly - Start Interacting With Your Fans”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://fansly.com/assets/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The `disableRemotePlayback` attribute should be used in order to disable the default Cast integrati…”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “ERROR TypeError: Cannot read properties of undefined (reading 'addEventListener')”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Short HSTS lifetime
HSTS is set, but max-age is 30 days; one year is the recommended minimum.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (fansly.com).
Valid certificate (149 days left)
The certificate from Amazon · Amazon RSA 2048 M04 verifies for fansly.com and is valid for another 149 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://fansly.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
fansly.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 12 years old
12 yearsfansly.com was registered in Sep 2014 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
DNSSEC is on
fansly.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Sep 2027
fansly.com is registered until Sep 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 0 words
The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:em5921.fansly.com include:sendgrid.net include:mail.zendesk.com include:mail.fan…”.
DKIM signing found
A DKIM key is published (selector “google”, “k2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and X (Twitter) Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Go beyond the website
What your $25 Growth Playbook adds
This free review found 39 issues on fansly.com, including 17 speed issues, 4 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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