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far.se website review

Visit site (opens in a new tab)Reviewed 30 October 202643 issues · 99 checks

This review found 43 issues worth fixing on far.se, 11 of them high impact, across 99 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s689 msMay 9Oct 241.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.2 s
May 16, 20261.1 s
May 23, 2026969 ms
May 30, 2026870 ms
Jun 6, 2026898 ms
Jun 13, 2026866 ms
Jun 20, 2026877 ms
Jun 27, 2026901 ms
Jul 4, 2026924 ms
Jul 11, 2026938 ms
Jul 18, 2026961 ms
Jul 25, 2026961 ms
Aug 1, 2026959 ms
Aug 8, 2026879 ms
Aug 15, 2026855 ms
Aug 22, 2026818 ms
Aug 29, 20261.1 s
Sep 5, 20261.3 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.4 s
Oct 3, 20261.3 s
Oct 10, 20261.2 s
Oct 17, 20261.4 s
Oct 24, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
120 ms88 msMay 9Oct 24116 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202694 ms
May 16, 202694 ms
May 23, 202694 ms
May 30, 202692 ms
Jun 6, 202692 ms
Jun 13, 202695 ms
Jun 20, 202697 ms
Jun 27, 2026100 ms
Jul 4, 2026101 ms
Jul 11, 2026101 ms
Jul 18, 202697 ms
Jul 25, 202697 ms
Aug 1, 2026102 ms
Aug 8, 2026102 ms
Aug 15, 2026105 ms
Aug 22, 2026109 ms
Aug 29, 2026111 ms
Sep 5, 2026114 ms
Sep 12, 2026115 ms
Sep 19, 2026113 ms
Sep 26, 2026113 ms
Oct 3, 2026113 ms
Oct 10, 2026112 ms
Oct 17, 2026113 ms
Oct 24, 2026116 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of far.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. far.se at 0.4 s0.4 s
  2. far.se at 0.8 s0.8 s
  3. far.se at 1.2 s1.2 s
  4. far.se at 1.6 s1.6 s
  5. far.se at 2.1 s2.1 s
  6. far.se at 2.5 s2.5 s
  7. far.se at 2.9 s2.9 s
  8. far.se at 3.3 s3.3 s

far.se does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix69
  • Use efficient cache lifetimes

    1.4 s · 2.0 MB

    30 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

  • Render-blocking requests

    1.7 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    450 ms · 468 KiB

    6 images could be 468 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused JavaScript

    310 ms · 361 KiB

    About 361 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Optimizely and Cookiebot and others), adding 1.1 MB and 526 ms of main-thread time.

  • Reduce unused CSS

    310 ms · 117 KiB

    About 117 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 388 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 328 ms

    328 ms

    Google Tag Manager costs a phone 328 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,926 HTML elements

    The page has 1,926 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 117 ms

    117 ms

    Your server sent the HTML in 117 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Time to Interactive: 17.3 s

    17.3 s

    The page becomes fully interactive after 17.3 s. Good is under 3.8 s.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 94 ms to 116 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.8 s

    3.8 s

    Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 451 ms

    451 ms

    Scripts block taps and scrolling for 451 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 680 ms

    680 ms

    Real visitors wait 680 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.034

    0.034

    The layout barely moves while loading (CLS 0.034, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 3.8 MB in 71 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 71 requests on a phone: scripts 2.3 MB (20), images 1.3 MB (20) and fonts 142 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    288 KiB

    2 images are downloaded at several times the size a phone draws them, for example shure_mikrofon_55s.jpg at 1,200 px wide, shown at 90 px. Resized copies would save about 288 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (344 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (215 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8992
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Links must have discernible text (2 elements)

    Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 4 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10095
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 50 internal links, 7 external

    The homepage links to 50 pages on far.se and 7 external pages.

7 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “FAR utvecklar ekonomi-Sverige och ger näringsliv och samhälle tydliga spelregler, rätt kompetens och tillförlitlig info…”.

  • One H1 headline

    Your main headline reads: “FAR ger revisions- och rådgivningsbranschen relevanta verktyg och utbildar ekonomi-Sverige”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “FAR - Nytta för näringsliv och samhälle | FAR”.

  • Canonical URL set

    The canonical URL is https://www.far.se/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.far.se/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (726 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (151 KiB, 524 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix78
  • 1 page points its canonical at the homepage

    /litteratur-och-regelverk declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and /litteratur-och-regelverk all use the title “FAR - Nytta för näringsliv och samhälle | FAR”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without an H1

    /utbildning has no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    /sok, /aktuellt and /medlem/sok-far-medlem have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7788
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://mfpembedcdnweu.azureedge.net/mfpembedcontweu/Embed.css' from origin 'https://www.f…”.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    22 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • 1 broken external link

    1 link to other sites is dead, for example https://www.linkedin.com/company/far_2 (999).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://www.far.se/account/login/?returnUrl=https%3A%2F%2Fwww.far.se%2F.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (far.se).

  • Valid certificate (82 days left)

    The certificate from Google Trust Services · WE1 verifies for far.se and is valid for another 82 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://far.se redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    far.se has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

4 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 608 words of copy

    The homepage carries about 608 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:212.112.178.0/24 ip4:46.17.185.90 ip4:217.78.31.191 ip4:88.131.97.142 ip4:193.44.77.163 ip4:46.17.185.23 inc…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Episerver

Company

Founded
1923

Upkeep, stack, hiring and company data from programmable.info

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