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farmfrites.com website review

Visit site (opens in a new tab)Reviewed 30 October 202632 issues · 102 checks

This review found 32 issues worth fixing on farmfrites.com, 11 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.4 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.4 s
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.5 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.7 s
Oct 3, 20262.7 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
165 ms133 msMay 9Oct 24137 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026144 ms
May 16, 2026147 ms
May 23, 2026147 ms
May 30, 2026146 ms
Jun 6, 2026147 ms
Jun 13, 2026145 ms
Jun 20, 2026145 ms
Jun 27, 2026147 ms
Jul 4, 2026151 ms
Jul 11, 2026156 ms
Jul 18, 2026161 ms
Jul 25, 2026161 ms
Aug 1, 2026155 ms
Aug 8, 2026156 ms
Aug 15, 2026160 ms
Aug 22, 2026159 ms
Aug 29, 2026160 ms
Sep 5, 2026154 ms
Sep 12, 2026146 ms
Sep 19, 2026144 ms
Sep 26, 2026143 ms
Oct 3, 2026144 ms
Oct 10, 2026141 ms
Oct 17, 2026137 ms
Oct 24, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of farmfrites.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. farmfrites.com at 1.5 s1.5 s
  2. farmfrites.com at 3.0 s3.0 s
  3. farmfrites.com at 4.5 s4.5 s
  4. farmfrites.com at 6.0 s6.0 s
  5. farmfrites.com at 7.5 s7.5 s
  6. farmfrites.com at 8.9 s8.9 s
  7. farmfrites.com at 10.4 s10.4 s
  8. farmfrites.com at 11.9 s11.9 s

farmfrites.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix37
  • Reduce unused JavaScript

    2.8 s · 522 KiB

    About 522 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Cookiebot and Clarity and others), adding 2.1 MB and 650 ms of main-thread time.

  • Google Tag Manager adds 487 ms

    487 ms

    Google Tag Manager costs a phone 487 ms of main-thread work and 540 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    423 KiB

    10 images could be 423 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 411 ms. During a long task the page ignores taps.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    300 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Adobe TypeKit adds 1 ms

    1 ms

    Adobe TypeKit costs a phone 1 ms of main-thread work and 753 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • storyblok.com adds 0 ms

    0 ms

    storyblok.com costs a phone 0 ms of main-thread work and 628 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 53 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Reduce unused CSS

    26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.0 s

    16.0 s

    Your largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Serve magazine cover”.

  • Speed Index: 13.1 s

    13.1 s

    Visually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 18.5 s

    18.5 s

    The page becomes fully interactive after 18.5 s. Good is under 3.8 s.

  • First Contentful Paint: 4.9 s

    4.9 s

    The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 808 ms

    808 ms

    Scripts block taps and scrolling for 808 ms in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 27 images without width and height

    27 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 144 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 175 ms

    175 ms

    Real visitors wait 175 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.3 MB in 108 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 108 requests on a phone: scripts 1.5 MB (54), images 983 KiB (28) and fonts 751 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    filters:quality(80) is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 113.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8793
  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 121 internal links, 7 external

    The homepage links to 121 pages on farmfrites.com and 7 external pages.

6 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “Discover the products of Farm Frites. Your food service supplier for delicious fries, appetizers and potato specialitie…”.

  • One H1 headline

    Your main headline reads: “Readserve.”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Farm Frites | Fries, potato specialties and appetizers”.

  • Canonical URL set

    The canonical URL is https://www.farmfrites.com/en/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.farmfrites.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (488 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages share a title

    /en and /en-asia all use the title “Farm Frites | fries, potato specialties and appetizers”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /en-asia and /en-eg use the same meta description. A description written for each page earns more clicks.

  • 3 pages with very little text

    /el-gr, /ja-jp and /kr-kr have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    65 of 65 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 2 redirects before the homepage

    Opening https://farmfrites.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (farmfrites.com).

  • Valid certificate (90 days left)

    The certificate from Amazon · Amazon RSA 2048 M04 verifies for farmfrites.com and is valid for another 90 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://farmfrites.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • DNSSEC is off

    farmfrites.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 27 years old

    27 years

    farmfrites.com was registered in Dec 1998 through Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, sectigo.com and amazon.com to issue certificates for farmfrites.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Nov 2027

    farmfrites.com is registered until Nov 2027.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 432 words of copy

    The homepage carries about 432 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact” and “Download”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact”, “Get in touch” and “Download”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:188.66.18.148 ip4:81.17.51.57 include:spf.trustit.eu include:spf.protection.outlook.com include:spf.topdesk.…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, LinkedIn Insight and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
AWS

Company

Founded
1971
Headquarters
Oudenhoorn

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 32 issues on farmfrites.com, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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