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fatheadz.com website review

Visit site (opens in a new tab)Reviewed 9 November 202633 issues · 78 checks

This review found 33 issues worth fixing on fatheadz.com, 12 of them high impact, across 78 checks. The most urgent: minify JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s687 msMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 2026787 ms
May 30, 2026793 ms
Jun 6, 2026772 ms
Jun 13, 2026781 ms
Jun 20, 2026800 ms
Jun 27, 2026794 ms
Jul 4, 2026840 ms
Jul 11, 2026825 ms
Jul 18, 2026844 ms
Jul 25, 2026864 ms
Aug 1, 2026821 ms
Aug 8, 2026814 ms
Aug 15, 2026816 ms
Aug 22, 2026796 ms
Aug 29, 2026824 ms
Sep 5, 2026871 ms
Sep 12, 2026862 ms
Sep 19, 2026882 ms
Sep 26, 2026857 ms
Oct 3, 2026882 ms
Oct 10, 2026975 ms
Oct 17, 20261.1 s
Oct 24, 20261.2 s
Oct 31, 20261.3 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
97 ms69 msMay 23Nov 794 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202674 ms
May 30, 202672 ms
Jun 6, 202672 ms
Jun 13, 202672 ms
Jun 20, 202676 ms
Jun 27, 202677 ms
Jul 4, 202679 ms
Jul 11, 202679 ms
Jul 18, 202679 ms
Jul 25, 202679 ms
Aug 1, 202676 ms
Aug 8, 202676 ms
Aug 15, 202678 ms
Aug 22, 202677 ms
Aug 29, 202679 ms
Sep 5, 202684 ms
Sep 12, 202685 ms
Sep 19, 202686 ms
Sep 26, 202686 ms
Oct 3, 202682 ms
Oct 10, 202682 ms
Oct 17, 202684 ms
Oct 24, 202687 ms
Oct 31, 202691 ms
Nov 7, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fatheadz.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fatheadz.com at 0.4 s0.4 s
  2. fatheadz.com at 0.8 s0.8 s
  3. fatheadz.com at 1.1 s1.1 s
  4. fatheadz.com at 1.5 s1.5 s
  5. fatheadz.com at 1.9 s1.9 s
  6. fatheadz.com at 2.3 s2.3 s
  7. fatheadz.com at 2.6 s2.6 s
  8. fatheadz.com at 3.0 s3.0 s

Speed

12 to fix46
  • Minify JavaScript

    2.4 s · 446 KiB

    446 KiB could be saved by minifying JavaScript.

  • Reduce unused JavaScript

    1.8 s · 917 KiB

    About 917 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,538 HTML elements

    The page has 4,538 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (zotabox.com, vitals.app and Shopify and others), adding 2.6 MB and 1.9 s of main-thread time.

  • Render-blocking requests

    850 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 522 ms. During a long task the page ignores taps.

  • zotabox.com adds 416 ms

    416 ms

    zotabox.com costs a phone 416 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 302 ms

    302 ms

    Shopify costs a phone 302 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • vitals.app adds 333 ms

    333 ms

    vitals.app costs a phone 333 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • POWr adds 291 ms

    291 ms

    POWr costs a phone 291 ms of main-thread work and 13 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 140 KiB

    About 140 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    150 ms · 65 KiB

    2 images could be 65 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    84 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (84 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 14.1 s

    14.1 s

    Your largest element takes 14.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “fh hero premium eyewear”.

  • Time to Interactive: 23.0 s

    23.0 s

    The page becomes fully interactive after 23.0 s. Good is under 3.8 s.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 74 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 69% slower for real visitors

    +69%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 629 ms

    629 ms

    Real visitors wait 629 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.045

    0.045

    The layout barely moves while loading (CLS 0.045, good is under 0.1).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix33
  • Page weight: 4.4 MB in 221 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 221 requests on a phone: scripts 2.5 MB (91), images 1,016 KiB (36) and other files 596 KiB (64). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 150.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9590
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 139 images in the HTML carry an alt attribute.

  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10083
  • Title is short (16 characters)

    Your title is only 16 characters: “Fatheadz Eyewear”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (249 characters)

    Your meta description is 249 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 429 internal links, 1 external

    The homepage links to 429 pages on fatheadz.com and 1 external page.

5 checks passed
  • Canonical URL set

    The canonical URL is https://fatheadz.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://fatheadz.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://fatheadz.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7387
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 170 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 10-field form

    Your longest form asks for 10 fields (0 required). Every extra field lowers completion.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “CONTACT LENSES”, “START SHOPPING” and “SUBSCRIBE”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fatheadz.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Vitals · Instafeed · Redo · Lensadvisor · Smart Menu · secomapp.com · mageworx.com · elfsight.com · powr.io · zotabox.com · nfcube.com · trafficmanager.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Headquarters
Indianapolis

Upkeep, stack, hiring and company data from programmable.info

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