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fbsw.dev website review
Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 96 checks
This review found 36 issues worth fixing on fbsw.dev, 9 of them high impact, across 96 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
1.6 s29 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 87
87/100Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
450 ms · 87 KiBAbout 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
494 KiB7 images could be 494 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
300 ms · 89 KiBAbout 89 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Minify JavaScript
150 ms · 102 KiB102 KiB could be saved by minifying JavaScript.
Legacy JavaScript
150 ms · 20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
150 ms · 19 KiB19 KiB could be saved by minifying CSS.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
2 third-party services on the page
2 third-party services load with your homepage (Google Fonts and shthemes.net), adding 78 KiB and 0 ms of main-thread time.
Use efficient cache lifetimes
5 KiB6 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 155 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Speed Index: 5.3 s
5.3 sVisually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.
26 images without width and height
26 images have no width and height attributes, so the layout jumps as each one loads.
Largest Contentful Paint: 2.9 s
2.9 sYour largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Flying Buttress Premium Software Solutions”. Most of its time is element render delay (2.4 s).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Time to Interactive: 2.9 s
2.9 sThe page is fully interactive after 2.9 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
5 images far larger than shown
376 KiB5 images are downloaded at several times the size a phone draws them, for example FBS-LOGO_TRANSPARENT_NEW.png at 2,052 px wide, shown at 179 px. Resized copies would save about 376 KiB.
6 images below the first screen load straight away
6 images further down the page (394 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (118 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.4 g of CO₂ per visit
0.38 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 46.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.4 MB in 97 requests
1.4 MBYour homepage downloads 1.4 MB in 97 requests on a phone: images 585 KiB (14), scripts 457 KiB (51) and fonts 173 KiB (5). That is a lean page.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
24 text elements with low contrast
24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4, h2 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 16 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Page is set to noindex
The robots meta tag says “noindex, nofollow”: Google is told not to list this page at all.
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Blocked from indexing
Google's crawler is blocked from indexing this page.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://fbsw.dev/sitemap.xml, so Google discovers your pages only by following links.
9 links with vague text
9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
25 internal links, 3 external
The homepage links to 25 pages on fbsw.dev and 3 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Flying Buttress Premium Software Solutions”.
Title: 53 characters
Your title is a healthy 53 characters: “Flying Buttress Software – Software for your AEC firm”.
Canonical URL set
The canonical URL is https://fbsw.dev/.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (480 words), so crawlers that don't run JavaScript still read it.
Other pages
8 linked pages hidden from search
/product, /pricing, /resources, /documentation, /about-us and /contact-us and 2 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
8 pages without a meta description
/product, /pricing, /resources, /documentation, /about-us and /contact-us and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
8 internal pages checked
We fetched 8 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 8 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://fbsw.dev/wp-content/uploads/2023/06/FBS-LOGO_JPG_NEW.jpg.
5 small tap targets
5 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://fbsw.dev/?page_id=27 (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (fbsw.dev).
Valid certificate (71 days left)
The certificate from Let's Encrypt · YE2 verifies for fbsw.dev and is valid for another 71 days.
http:// redirects to https
http://fbsw.dev redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
fbsw.dev has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
fbsw.dev's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 3 years old
3 yearsfbsw.dev was registered in May 2023 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2027
fbsw.dev is registered until May 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 6 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 427 words of copy
The homepage carries about 427 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Pricing” and “Contact Us”.
13 calls to action
The homepage has 13 calls to action, for example “Pricing”, “Contact Us” and “Learn more”.
Email authentication
No DMARC policy
fbsw.dev has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 40/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- The footer still says © 2025.
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- Hosting
- WP Engine
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on fbsw.dev, including 9 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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