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fctrylab.com website review
Visit site (opens in a new tab)Reviewed 9 November 202644 issues · 109 checks
This review found 44 issues worth fixing on fctrylab.com, 17 of them high impact, across 109 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #49,144 of 88,514 reviewed websitesbeats 39%
- #29,472 of 45,998 online storesbeats 31%
- #27,798 of 41,271 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 136 ms |
| May 30, 2026 | 139 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 184 ms |
| Jun 27, 2026 | 195 ms |
| Jul 4, 2026 | 202 ms |
| Jul 11, 2026 | 193 ms |
| Jul 18, 2026 | 197 ms |
| Jul 25, 2026 | 208 ms |
| Aug 1, 2026 | 219 ms |
| Aug 8, 2026 | 219 ms |
| Aug 15, 2026 | 237 ms |
| Aug 22, 2026 | 232 ms |
| Aug 29, 2026 | 222 ms |
| Sep 5, 2026 | 228 ms |
| Sep 12, 2026 | 204 ms |
| Sep 19, 2026 | 196 ms |
| Sep 26, 2026 | 194 ms |
| Oct 3, 2026 | 187 ms |
| Oct 10, 2026 | 192 ms |
| Oct 17, 2026 | 196 ms |
| Oct 24, 2026 | 204 ms |
| Oct 31, 2026 | 203 ms |
| Nov 7, 2026 | 203 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.1 s
4.9 s
5.7 s
6.5 s
fctrylab.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
1.2 s · 696 KiB19 images could be 696 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.
Reduce unused JavaScript
1.5 s · 317 KiBAbout 317 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Use efficient cache lifetimes
1.3 s · 286 KiB20 files are served with short cache lifetimes, so returning visitors download them again (286 KiB).
Main-thread work: 5.0 s
A phone's processor spends 5.0 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Hotjar, Google Tag Manager and Shopify and others), adding 1.1 MB and 1.1 s of main-thread time.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
450 ms · 72 KiBAbout 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Hotjar adds 387 ms
387 msHotjar costs a phone 387 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,422 HTML elements
The page has 2,422 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Tag Manager adds 211 ms
211 msGoogle Tag Manager costs a phone 211 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 122 ms
122 msKlaviyo costs a phone 122 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 174 ms. During a long task the page ignores taps.
Legacy JavaScript
100 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 19.1 s
19.1 sYour largest element takes 19.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner Image”.
Time to Interactive: 19.9 s
19.9 sThe page becomes fully interactive after 19.9 s. Good is under 3.8 s.
Speed Index: 10.5 s
10.5 sVisually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.
Real-user INP: 211 ms
211 msReal visitors wait 211 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 48% slower for real visitors
+48%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 136 ms to 203 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
24 images without width and height
24 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 246 ms
246 msScripts block taps and scrolling for 246 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 485 ms
485 msReal visitors wait 485 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Images and page weight
Page weight: 4.4 MB in 379 requests
4.4 MBYour homepage downloads 4.4 MB in 379 requests on a phone: images 2.0 MB (68), scripts 1.4 MB (158) and other files 812 KiB (130). Under 2 MB keeps phones on slow connections fast.
10 images below the first screen load straight away
10 images further down the page (524 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
178 KiB1 image is downloaded at several times the size a phone draws it, for example 3910018972486218802.jpg at 1,080 px wide, shown at 178 px. Resized copies would save about 178 KiB.
1 image in older formats
1 image (236 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.24 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
12 tap targets too small
12 tap targets are too small or too close together to hit reliably with a finger.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (17 elements)
All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
7 links with vague text
7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
127 internal links, 20 external
The homepage links to 127 pages on fctrylab.com and 20 external pages.
7 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “FCTRY LAb is an LA-based sneaker studio by Omar Bailey, ex-Yeezy. Shop NLE Choppa Duck Boots, Stomper, Knight RNR, MOCC…”.
Title: 39 characters
Your title is a healthy 39 characters: “FCTRY LAb | LA-Based Sneaker Laboratory”.
Canonical URL set
The canonical URL is https://fctrylab.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://fctrylab.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,154 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
/pages/black-friday-sale, /collections/limited-editions and /policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
/pages/black-friday-sale and /apps/wishlist have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://fctrylab.com/.
12 small tap targets
12 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (fctrylab.com).
Valid certificate (55 days left)
The certificate from Let's Encrypt · YE2 verifies for fctrylab.com and is valid for another 55 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://fctrylab.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (38 internal, 6 external) answered without errors.
Domain and trust
No CAA record
fctrylab.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
fctrylab.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 4 years old
4 yearsfctrylab.com was registered in Nov 2022 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Nov 2027
fctrylab.com is registered until Nov 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 741 words of copy
The homepage carries about 741 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHop Now” and “SHOP NOW”.
18 calls to action
The homepage has 18 calls to action, for example “SHOP ALL”, “JOIN THE COMMUNITY” and “SHOP”.
20 short forms
20 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:secureserver.net -all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
P4bl77mml Opensend · Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Black Crow Ai That Delivers · Littledata The Data Layer · Redo · Instagram Story App · hextom.com · useifsapp.com · loox.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Shopify
Company
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on fctrylab.com, including 20 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.