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fdp.ch website review
Visit site (opens in a new tab)Reviewed 22 October 202643 issues · 110 checks
This review found 43 issues worth fixing on fdp.ch, 13 of them high impact, across 110 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.0 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 79 ms |
| May 9, 2026 | 79 ms |
| May 16, 2026 | 80 ms |
| May 23, 2026 | 79 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 81 ms |
| Jun 27, 2026 | 82 ms |
| Jul 4, 2026 | 82 ms |
| Jul 11, 2026 | 83 ms |
| Jul 18, 2026 | 86 ms |
| Jul 25, 2026 | 87 ms |
| Aug 1, 2026 | 85 ms |
| Aug 8, 2026 | 85 ms |
| Aug 15, 2026 | 89 ms |
| Aug 22, 2026 | 89 ms |
| Aug 29, 2026 | 89 ms |
| Sep 5, 2026 | 86 ms |
| Sep 12, 2026 | 82 ms |
| Sep 19, 2026 | 79 ms |
| Sep 26, 2026 | 79 ms |
| Oct 3, 2026 | 79 ms |
| Oct 10, 2026 | 79 ms |
| Oct 17, 2026 | 86 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
3.4 s28 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.
Improve image delivery
1.1 s · 184 KiB5 images could be 184 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Use efficient cache lifetimes
1.5 MB6 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).
Reduce unused CSS
900 ms · 155 KiBAbout 155 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 69
69/100Your mobile performance score is 69 (desktop: 81). Pages that score under 90 lose visitors before the first paint.
Font display
600 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 600 ms).
Minify JavaScript
150 ms · 28 KiB28 KiB could be saved by minifying JavaScript.
Minify CSS
150 ms · 24 KiB24 KiB could be saved by minifying CSS.
Reduce unused JavaScript
144 KiBAbout 144 KiB of JavaScript is downloaded but never used on this page.
4 third-party services on the page
4 third-party services load with your homepage (YouTube, Unpkg and Cloudflare CDN and others), adding 57 KiB and 8 ms of main-thread time.
Legacy JavaScript
7 KiBPolyfills for old browsers add 7 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.6 s
A phone's processor spends 0.6 s on main-thread work while loading, 137 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.4 s
5.4 sYour largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 5.4 s
5.4 sThe page becomes fully interactive after 5.4 s. Good is under 3.8 s.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 93 ms
93 msReal visitors wait 93 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 676 ms
676 msReal visitors wait 676 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.7 MB in 77 requests
2.7 MBYour homepage downloads 2.7 MB in 77 requests on a phone: fonts 1.5 MB (7), images 493 KiB (12) and scripts 452 KiB (31). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (461 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (241 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 90.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
24 text elements with low contrast
24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
<html> element must have a valid value for the lang attribute (1 element)
<html> element must have a valid value for the lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (121 elements)
All page content should be contained by landmarks: 121 elements on the page fail this check, rated moderate by axe-core.
86 links without text
86 visible links have no text or label, so screen readers cannot say where they go.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Page language is “de_CH”
The page declares lang=“de_CH”, which is not a usable language code, so screen readers and translation tools guess.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 12 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No XML sitemap
No XML sitemap at https://www.fdp.ch/sitemap.xml, so Google discovers your pages only by following links.
Invalid hreflang
Your hreflang tags are invalid, so Google may show the wrong language version.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
71 internal links, 129 external
The homepage links to 71 pages on fdp.ch and 129 external pages.
4 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Willkommen bei FDP.Die Liberalen. Auf unserer Webseite finden Sie alles Aktuelle zur Partei, unsere Positionen, unsere …”.
Title: 30 characters
Your title is a healthy 30 characters: “FDP.Die Liberalen - Willkommen”.
Canonical URL set
The canonical URL is https://www.fdp.ch/willkommen.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (725 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /partei/werte, which answers with an error. Visitors hit a dead end and search engines drop it.
7 pages without a meta description
/medien, /spenden, /mitmachen, /aktuell/vorstoesse, /aktuell/vernehmlassungen and /aktuell/freisinn and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages share a meta description
/aktuell and /aktuell/medienmitteilungen use the same meta description. A description written for each page earns more clicks.
8 pages without an H1
/spenden, /mitmachen, /aktuell, /aktuell/vorstoesse, /aktuell/freisinn and /aktuell/stellenangebote and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
/aktuell and /partei have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.fdp.ch/_assets/a80390fea21a0fc4fc64fa273c3f90b2/hh_ckeditor_custom/Resources/P…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.fdp.ch/partei/werte/ (404).
Certificate expires in 5 days
Your certificate from Let's Encrypt · YE1 expires in 5 days. If it doesn't renew automatically, visitors get a security warning.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
Short HSTS lifetime
HSTS is set, but max-age is 182 days; one year is the recommended minimum.
5 links through redirect chains
5 links go through two or more redirects, for example http://www.plrt.ch/.
2 redirects before the homepage
Opening https://fdp.ch goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
3 checks passed
Served over HTTPS
The homepage is served over HTTPS (fdp.ch).
http:// redirects to https
http://fdp.ch redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
fdp.ch has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 666 words of copy
The homepage carries about 666 words of visible text.
4 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Shop”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Phone number on the homepage
Your phone number is on the homepage.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be fdp.ch is still delivered. Reports are on, so moving to quarantine is the next step.
SPF does not block other senders (?all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 mx a include:spf.protection.outlook.com include:spf.tocco.ch include:spf1.fdp.ch include:_spf.seen.io ?all”.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- It loads jQuery 2.2.0, older than 3.5 (which fixed known security holes).
Stack
- CMS
- TYPO3 CMS
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Founded
- 2009
- Headquarters
- Bern
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 43 issues on fdp.ch, including 10 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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