Website review, no card needed

fdp.ch logo

fdp.ch website review

Visit site (opens in a new tab)Reviewed 22 October 202643 issues · 110 checks

This review found 43 issues worth fixing on fdp.ch, 13 of them high impact, across 110 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.7 sMay 2Oct 171.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.1 s
May 9, 20262.0 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
91 ms78 msMay 2Oct 1786 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202679 ms
May 9, 202679 ms
May 16, 202680 ms
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202679 ms
Jun 13, 202679 ms
Jun 20, 202681 ms
Jun 27, 202682 ms
Jul 4, 202682 ms
Jul 11, 202683 ms
Jul 18, 202686 ms
Jul 25, 202687 ms
Aug 1, 202685 ms
Aug 8, 202685 ms
Aug 15, 202689 ms
Aug 22, 202689 ms
Aug 29, 202689 ms
Sep 5, 202686 ms
Sep 12, 202682 ms
Sep 19, 202679 ms
Sep 26, 202679 ms
Oct 3, 202679 ms
Oct 10, 202679 ms
Oct 17, 202686 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

6 to fix69
  • Render-blocking requests

    3.4 s

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.

  • Improve image delivery

    1.1 s · 184 KiB

    5 images could be 184 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.5 MB

    6 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

  • Reduce unused CSS

    900 ms · 155 KiB

    About 155 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69 (desktop: 81). Pages that score under 90 lose visitors before the first paint.

  • Font display

    600 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 600 ms).

  • Minify JavaScript

    150 ms · 28 KiB

    28 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 24 KiB

    24 KiB could be saved by minifying CSS.

  • Reduce unused JavaScript

    144 KiB

    About 144 KiB of JavaScript is downloaded but never used on this page.

  • 4 third-party services on the page

    4 third-party services load with your homepage (YouTube, Unpkg and Cloudflare CDN and others), adding 57 KiB and 8 ms of main-thread time.

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 137 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 5.4 s

    5.4 s

    Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 5.4 s

    5.4 s

    The page becomes fully interactive after 5.4 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 93 ms

    93 ms

    Real visitors wait 93 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 676 ms

    676 ms

    Real visitors wait 676 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.7 MB in 77 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 77 requests on a phone: fonts 1.5 MB (7), images 493 KiB (12) and scripts 452 KiB (31). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (461 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (241 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 90.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

13 to fixGoogle 7183
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 24 text elements with low contrast

    24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • <html> element must have a valid value for the lang attribute (1 element)

    <html> element must have a valid value for the lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (121 elements)

    All page content should be contained by landmarks: 121 elements on the page fail this check, rated moderate by axe-core.

  • 86 links without text

    86 visible links have no text or label, so screen readers cannot say where they go.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Page language is “de_CH”

    The page declares lang=“de_CH”, which is not a usable language code, so screen readers and translation tools guess.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 12 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9280
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No XML sitemap

    No XML sitemap at https://www.fdp.ch/sitemap.xml, so Google discovers your pages only by following links.

  • Invalid hreflang

    Your hreflang tags are invalid, so Google may show the wrong language version.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 71 internal links, 129 external

    The homepage links to 71 pages on fdp.ch and 129 external pages.

4 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Willkommen bei FDP.Die Liberalen. Auf unserer Webseite finden Sie alles Aktuelle zur Partei, unsere Positionen, unsere …”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “FDP.Die Liberalen - Willkommen”.

  • Canonical URL set

    The canonical URL is https://www.fdp.ch/willkommen.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (725 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix64
  • 1 linked page is broken

    Your homepage links to /partei/werte, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 7 pages without a meta description

    /medien, /spenden, /mitmachen, /aktuell/vorstoesse, /aktuell/vernehmlassungen and /aktuell/freisinn and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages share a meta description

    /aktuell and /aktuell/medienmitteilungen use the same meta description. A description written for each page earns more clicks.

  • 8 pages without an H1

    /spenden, /mitmachen, /aktuell, /aktuell/vorstoesse, /aktuell/freisinn and /aktuell/stellenangebote and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /aktuell and /partei have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.fdp.ch/_assets/a80390fea21a0fc4fc64fa273c3f90b2/hh_ckeditor_custom/Resources/P…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix67
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.fdp.ch/partei/werte/ (404).

  • Certificate expires in 5 days

    Your certificate from Let's Encrypt · YE1 expires in 5 days. If it doesn't renew automatically, visitors get a security warning.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 182 days; one year is the recommended minimum.

  • 5 links through redirect chains

    5 links go through two or more redirects, for example http://www.plrt.ch/.

  • 2 redirects before the homepage

    Opening https://fdp.ch goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fdp.ch).

  • http:// redirects to https

    http://fdp.ch redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    fdp.ch has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 666 words of copy

    The homepage carries about 666 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Shop”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fdp.ch is still delivered. Reports are on, so moving to quarantine is the next step.

  • SPF does not block other senders (?all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 mx a include:spf.protection.outlook.com include:spf.tocco.ch include:spf1.fdp.ch include:_spf.seen.io ?all”.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It loads jQuery 2.2.0, older than 3.5 (which fixed known security holes).

Stack

CMS
TYPO3 CMS
Framework
jQuery
Analytics
Google Tag Manager

Company

Founded
2009
Headquarters
Bern

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 43 issues on fdp.ch, including 10 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25