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feedholi.com website review

Visit site (opens in a new tab)Reviewed 7 November 202637 issues · 95 checks

This review found 37 issues worth fixing on feedholi.com, 8 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of feedholi.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. feedholi.com at 0.7 s0.7 s
  2. feedholi.com at 1.4 s1.4 s
  3. feedholi.com at 2.2 s2.2 s
  4. feedholi.com at 2.9 s2.9 s
  5. feedholi.com at 3.6 s3.6 s
  6. feedholi.com at 4.3 s4.3 s
  7. feedholi.com at 5.1 s5.1 s
  8. feedholi.com at 5.8 s5.8 s

feedholi.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix59
  • Reduce unused JavaScript

    1.9 s · 449 KiB

    About 449 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and shop.app and others), adding 1.5 MB and 952 ms of main-thread time.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    650 ms · 152 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (152 KiB).

  • Shopify adds 593 ms

    593 ms

    Shopify costs a phone 593 ms of main-thread work and 980 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    350 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Klaviyo adds 193 ms

    193 ms

    Klaviyo costs a phone 193 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,737 HTML elements

    The page has 1,737 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    50 ms · 196 KiB

    8 images could be 196 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    100 ms · 25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix62
  • Largest Contentful Paint: 14.3 s

    14.3 s

    Your largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.0 s

    16.0 s

    The page becomes fully interactive after 16.0 s. Good is under 3.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 234 ms

    234 ms

    Scripts block taps and scrolling for 234 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.5 MB in 374 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 374 requests on a phone: scripts 1.3 MB (158), other files 1.0 MB (163) and images 737 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    mobile_hero_2026.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.0 g of CO₂ per visit

    1.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 120.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9295
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 63 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“HOLI” and “Salmon Skin Dental Chews for Dogs and Cats”). One clear main headline is easier for people and search engines.

  • 100 internal links, 7 external

    The homepage links to 100 pages on feedholi.com and 7 external pages.

7 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “HOLI specializes in single ingredient freeze dried treats, and toppers. We also offer holistic supplements like salmon …”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “HOLI Dog and Cat Treats, Food Toppers, and Supplements”.

  • Canonical URL set

    The canonical URL is https://www.feedholi.com/.

  • Structured data in place

    Structured data found: Product.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.feedholi.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,222 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to /products/chicken-breast-protein-pack, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without an H1

    /collections has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 6 small tap targets

    6 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.feedholi.com/cdn/shop/t/15/assets/tiny.content.min.css?v=26084' because its MI…”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 5 broken links to your own pages

    5 links from your homepage to your own site are broken, for example https://www.feedholi.com/collections/marketplace (network).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.feedholi.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (feedholi.com).

  • Valid certificate (48 days left)

    The certificate from Let's Encrypt · YE2 verifies for feedholi.com and is valid for another 48 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://feedholi.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 76 days

    feedholi.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    feedholi.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 7 years old

    7 years

    feedholi.com was registered in Jan 2019 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for feedholi.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

3 to fix79
  • Thin social proof

    Social proof on the homepage: 123 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,098 words of copy

    The homepage carries about 1,098 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “FREE SHIPPING OVER $25! SHOP NOW” and “SHOP NOW”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “FREE SHIPPING OVER $25!SHOP NOW”, “Shop” and “SHOP NOW”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be feedholi.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:sendgrid.net -all”.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

  • Qikify · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: update the app, check its settings for code or HTML you didn't add, and test checkout in a private window.

Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.

Apps your storefront loads

Inbox · Hulk Form Builder · Klaviyo Email Marketing Sms · Judge Me Reviews · Booster Kit By Qikify

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Roselle Park

Upkeep, stack, hiring and company data from programmable.info

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