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feel22.com website review

Visit site (opens in a new tab)Reviewed 5 November 202626 issues · 64 checks

This review found 26 issues worth fixing on feel22.com, 8 of them high impact, across 64 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.4 sMay 16Oct 312.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.9 s
Jul 4, 20263.0 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.0 s
Aug 1, 20262.8 s
Aug 8, 20262.6 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.6 s
Sep 12, 20262.7 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.7 s
Oct 17, 20262.8 s
Oct 24, 20262.7 s
Oct 31, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
307 ms228 msMay 16Oct 31261 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026237 ms
May 23, 2026240 ms
May 30, 2026242 ms
Jun 6, 2026244 ms
Jun 13, 2026247 ms
Jun 20, 2026247 ms
Jun 27, 2026258 ms
Jul 4, 2026270 ms
Jul 11, 2026278 ms
Jul 18, 2026283 ms
Jul 25, 2026285 ms
Aug 1, 2026281 ms
Aug 8, 2026288 ms
Aug 15, 2026294 ms
Aug 22, 2026293 ms
Aug 29, 2026297 ms
Sep 5, 2026296 ms
Sep 12, 2026297 ms
Sep 19, 2026298 ms
Sep 26, 2026294 ms
Oct 3, 2026288 ms
Oct 10, 2026277 ms
Oct 17, 2026274 ms
Oct 24, 2026269 ms
Oct 31, 2026261 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

feel22.com (opens in a new tab)

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

3 to fix33

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 258 ms

    258 ms

    Real visitors wait 258 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 237 ms to 261 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 771 ms

    771 ms

    Real visitors wait 771 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70

  • Page weight: 5.5 MB

    5.5 MB

    Your homepage downloads 5.5 MB on a phone, 794 KiB of it images (14%). Under 2 MB keeps phones on slow connections fast.

  • About 1.6 g of CO₂ per visit

    1.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fix84

  • Hidden but focusable

    82 elements hidden from screen readers can still receive keyboard focus.

  • 32 tap targets too small

    32 tap targets are too small or too close together to hit reliably with a finger.

  • 23 text elements with low contrast

    23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 16 images without alt text

    16 images have no alt text, which hurts accessibility and image search.

  • 445 links without text

    445 visible links have no text or label, so screen readers cannot say where they go.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

1 checks passed

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 10 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix88

  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Feel22 | Shop Makeup, Skincare & Perfume Online | Delivery in Lebanon”.

  • Meta description is long (166 characters)

    Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 269 internal links, 7 external

    The homepage links to 269 pages on feel22.com and 7 external pages.

6 checks passed

  • One H1 headline

    Your main headline reads: “Feel22”.

  • Canonical URL set

    The canonical URL is https://feel22.com/.

  • Structured data in place

    Structured data found: BreadcrumbList and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://feel22.com/sitemap.xml.

AI search readiness

1 to fix88

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,145 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88

  • 1 page without a meta description

    /collections/mac-feel22luxe has no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 pages share a meta description

    /collections/november-2026-bundles-offers, /pages/brands, /collections/minis-more, /pages/rewards, /collections/korean-brands and /pages/malaya-x-feel22 and 5 others use the same meta description. A description written for each page earns more clicks.

  • 7 pages without an H1

    /pages/brands, /pages/rewards, /pages/malaya-x-feel22, /pages/feel22niche, /pages/feel22pro and /pages/feel22luxe and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /collections/minis-more took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 174 found) and read each the way a search engine does.

5 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fix87

  • 78 small tap targets

    78 of 214 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “[Dropper] Unable to find any <undefined-app> or <dsf-app> tag in your DOM.”.

1 checks passed

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83

  • Thin social proof

    Social proof on the homepage: 77 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,105 words of copy

    The homepage carries about 1,105 words of visible text.

4 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact us”, “Track my order” and “Subscribe”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.

Privacy and tracking

1 to fix

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at feel22.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sc Easy Redirects · Microsoft Clarity · Frequently Bought · Minmaxify Order Limits · Loyalty Rewards And Referrals · Eg Auto Add To Cart · Pushowl · Omnisend · Freegifts · Deco Labels Badges · stamped.io · amazonaws.com · gorgias.chat · influencerbit.com · bogos.io · kxcdn.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Beirut

Upkeep, stack, hiring and company data from programmable.info

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This review found 26 issues on feel22.com, including 3 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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