Website review, no card needed
feelsuper.com website review
Visit site (opens in a new tab)Reviewed 12 November 202643 issues · 88 checks
This review found 43 issues worth fixing on feelsuper.com, 22 of them high impact, across 88 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #71,980 of 108,956 reviewed websitesbeats 30%
- #45,814 of 61,775 online storesbeats 22%
- #43,335 of 56,370 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
7.4 s · 2.9 MB30 images could be 2.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.4 s faster on a phone.
Render-blocking requests
2.3 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Reduce unused CSS
1.4 s · 285 KiBAbout 285 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Reduce unused JavaScript
1.1 s · 442 KiBAbout 442 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Minify CSS
1.2 s · 240 KiB240 KiB could be saved by minifying CSS.
Use efficient cache lifetimes
1.3 s · 145 KiB8 files are served with short cache lifetimes, so returning visitors download them again (145 KiB).
Minify JavaScript
900 ms · 197 KiB197 KiB could be saved by minifying JavaScript.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
7 third-party services on the page
7 third-party services load with your homepage (Accessibe Accessibility Overlay, Google Tag Manager and termly.io and others), adding 691 KiB and 278 ms of main-thread time.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 581 ms of it running JavaScript. That is comfortably low.
Server response: 26 ms
26 msYour server sent the HTML in 26 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 32.7 s
32.7 sYour largest element takes 32.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 34.4 s
34.4 sThe page becomes fully interactive after 34.4 s. Good is under 3.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
35 images without width and height
35 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 191 ms
191 msScripts block the page for only 191 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 9.7 MB in 99 requests
9.7 MBYour homepage downloads 9.7 MB in 99 requests on a phone: images 8.3 MB (75), scripts 943 KiB (7) and stylesheets 294 KiB (3). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
NWSC-overlay.png weighs 649 KiB. On a phone connection a single image that size takes seconds.
8 images in older formats
8 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images far larger than shown
478 KiB4 images are downloaded at several times the size a phone draws them, for example hannaford-logo.png at 1,200 px wide, shown at 75 px. Resized copies would save about 478 KiB.
5 images below the first screen load straight away
5 images further down the page (583 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.7 g of CO₂ per visit
2.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.74 g of CO₂e: 329.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Hidden but focusable
9 elements hidden from screen readers can still receive keyboard focus.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA input fields must have an accessible name (3 elements)
ARIA input fields must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (231 characters)
Your meta description is 231 characters; Google truncates after about 160, so the end of your pitch is cut.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
42 internal links, 22 external
The homepage links to 42 pages on feelsuper.com and 22 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Nirvana Water”.
Title: 61 characters
Your title is a healthy 61 characters: “Nirvana: New York's 100% Natural Spring Water - Nirvana Water”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.nirvanawater.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.nirvanawater.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (895 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://www.nirvanawater.com/43-cool and https://www.nirvanawater.com/42-crisp all use the title “Natural Water Produced at a Constant 42° - Nirvana Water”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://www.nirvanawater.com/store-locator and https://www.nirvanawater.com/how-does-earths-crispest-water-gush-from-our-springs have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.nirvanawater.com/43-cool and https://www.nirvanawater.com/42-crisp use the same meta description. A description written for each page earns more clicks.
12 pages without an H1
https://www.nirvanawater.com/our-story, https://www.nirvanawater.com/blog, https://www.nirvanawater.com/water-facts, https://www.nirvanawater.com/ice-age-aquifers, https://www.nirvanawater.com/natural-springs and https://www.nirvanawater.com/pure-taste and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://scontent-lga3-1.cdninstagram.com/v/t51.29350-15/125054509_190983899156360_4484215075009591119_n.jpg?_nc_cat=102&ccb=3&_nc_sid=8ae9d6&_nc_ohc=y1h1h8MxRA0AX_sCwej&_nc_ht=scontent-lga3-1.cdninsta.
15 small tap targets
15 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 981 words of copy
The homepage carries about 981 words of visible text.
6 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact” and “Sign Up”.
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 10 testimonial or review blocks and 20 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Termly
A consent management tool (Termly) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at feelsuper.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify;Shopify Plus
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on feelsuper.com, including 13 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.