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fein.com website review

Visit site (opens in a new tab)Reviewed 18 October 202632 issues · 95 checks

This review found 32 issues worth fixing on fein.com, 9 of them high impact, across 95 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s2.0 sApr 25Oct 102.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.1 s
May 2, 20262.0 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
147 ms137 msApr 25Oct 10144 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026146 ms
May 2, 2026146 ms
May 9, 2026144 ms
May 16, 2026142 ms
May 23, 2026140 ms
May 30, 2026138 ms
Jun 6, 2026138 ms
Jun 13, 2026138 ms
Jun 20, 2026140 ms
Jun 27, 2026142 ms
Jul 4, 2026146 ms
Jul 11, 2026145 ms
Jul 18, 2026145 ms
Jul 25, 2026143 ms
Aug 1, 2026142 ms
Aug 8, 2026142 ms
Aug 15, 2026141 ms
Aug 22, 2026143 ms
Aug 29, 2026144 ms
Sep 5, 2026144 ms
Sep 12, 2026144 ms
Sep 19, 2026144 ms
Sep 26, 2026143 ms
Oct 3, 2026143 ms
Oct 10, 2026144 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fein.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fein.com at 0.4 s0.4 s
  2. fein.com at 0.8 s0.8 s
  3. fein.com at 1.1 s1.1 s
  4. fein.com at 1.5 s1.5 s
  5. fein.com at 1.9 s1.9 s
  6. fein.com at 2.3 s2.3 s
  7. fein.com at 2.6 s2.6 s
  8. fein.com at 3.0 s3.0 s

fein.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix70
  • Render-blocking requests

    1.6 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Improve image delivery

    300 ms · 1.0 MB

    2 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    900 ms · 154 KiB

    About 154 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70 (desktop: 95). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 277 ms

    277 ms

    Google Tag Manager costs a phone 277 ms of main-thread work and 183 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Google Tag Manager and mosaiq.com), adding 301 KiB and 365 ms of main-thread time.

  • Reduce unused JavaScript

    210 KiB

    About 210 KiB of JavaScript is downloaded but never used on this page.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 95 but mobile only 70. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 643 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 7.1 s

    7.1 s

    The page becomes fully interactive after 7.1 s. Good is under 3.8 s.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 324 ms

    324 ms

    Scripts block taps and scrolling for 324 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 146 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.018

    0.018

    The layout barely moves while loading (CLS 0.018, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 2.1 MB in 35 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 35 requests on a phone: images 1.3 MB (7), scripts 541 KiB (12) and stylesheets 180 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    89 KiB

    1 image is downloaded at several times the size a phone draws it, for example csm_a0002785jpg_w1920_c9f1413112.jpg at 1,918 px wide, shown at 390 px. Resized copies would save about 89 KiB.

  • About 0.6 g of CO₂ per visit

    0.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 72.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9093
  • <html> element must have a valid value for the lang attribute (1 element)

    <html> element must have a valid value for the lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Page language is “x-default”

    The page declares lang=“x-default”, which is not a usable language code, so screen readers and translation tools guess.

2 checks passed
  • Every image has alt text

    All 3 images in the HTML carry an alt attribute.

  • 30 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 32 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10092
  • Meta description is short (68 characters)

    Your meta description is only 68 characters: “FEIN premium power tools for the metal, interior & automotive sector”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 87 internal links, 35 external

    The homepage links to 87 pages on fein.com and 35 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “FEIN is your partner for premium power tool systems”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “High quality power tools and accessories | C. & E. Fein GmbH”.

  • Canonical URL set

    The canonical URL is https://fein.com/.

  • Structured data in place

    Structured data found: WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://fein.com/pt_pt/?type=841132.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (345 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix88
  • 1 page without a meta description

    /fr_be has no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages share a meta description

    /nl_be and /nl_nl use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    /de_de and /de_at have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    87 of 89 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://fein.com/filled_by_javascript (404).

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://fein.com/ru_ru/.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fein.com).

  • Valid certificate (53 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for fein.com and is valid for another 53 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://fein.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    fein.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fein.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    fein.com was registered in Nov 1995 through Deutsche Telekom AG. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2027

    fein.com is registered until Nov 2027.

Content and conversion

4 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 423 words of copy

    The homepage carries about 423 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf1.fein.com include:spf2.fein.com include:de._netblocks.mimecast.com include:spf.protection.outlook.co…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Company

Employees
900
Founded
1867
Headquarters
Schwäbisch Gmünd

Upkeep, stack, hiring and company data from programmable.info

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