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feitoparaelas.com.br website review

Visit site (opens in a new tab)Reviewed 11 November 202635 issues · 69 checks

This review found 35 issues worth fixing on feitoparaelas.com.br, 8 of them high impact, across 69 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of feitoparaelas.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. feitoparaelas.com.br at 0.5 s0.5 s
  2. feitoparaelas.com.br at 0.9 s0.9 s
  3. feitoparaelas.com.br at 1.4 s1.4 s
  4. feitoparaelas.com.br at 1.9 s1.9 s
  5. feitoparaelas.com.br at 2.4 s2.4 s
  6. feitoparaelas.com.br at 2.8 s2.8 s
  7. feitoparaelas.com.br at 3.3 s3.3 s
  8. feitoparaelas.com.br at 3.8 s3.8 s

Speed

8 to fix53
  • Reduce unused JavaScript

    2.0 s · 433 KiB

    About 433 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, vitals.app and Clarity and others), adding 765 KiB and 695 ms of main-thread time.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 323 ms. During a long task the page ignores taps.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 253 ms

    253 ms

    Google Tag Manager costs a phone 253 ms of main-thread work and 196 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • vitals.app adds 230 ms

    230 ms

    vitals.app costs a phone 230 ms of main-thread work and 411 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 43 KiB

    43 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    150 ms · 37 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (37 KiB).

  • Legacy JavaScript

    150 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    10 KiB

    2 images could be 10 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix49
  • Largest Contentful Paint: 9.8 s

    9.8 s

    Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 11.8 s

    11.8 s

    The page becomes fully interactive after 11.8 s. Good is under 3.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 462 ms

    462 ms

    Scripts block taps and scrolling for 462 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.113

    0.113

    The layout shifts by 0.113 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix67
  • Page weight: 2.0 MB in 108 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 108 requests on a phone: scripts 1.1 MB (53), other files 486 KiB (31) and fonts 173 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8383
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9274
  • Title is short (15 characters)

    Your title is only 15 characters: “A MELHOR OFERTA”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (165 characters)

    Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (BreadcrumbList and Product) but with 2 problems, for example “Product: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • One H1 headline

    Your <h1> is empty.

  • 41 internal links, 3 external

    The homepage links to 41 pages on feitoparaelas.com.br and 3 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://feitoparaelas.com.br/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://feitoparaelas.com.br/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://feitoparaelas.com.br/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 6 pages share 3 titles

    https://feitoparaelas.com.br/collections/semana-da-beleza/products/escova-alisadora-5-em-1-alisa-seca-hidrata-modela-e-anti-frizz-bivolt and https://feitoparaelas.com.br/products/escova-alisadora-5-em-1-alisa-seca-hidrata-modela-e-anti-frizz-bivolt all use the title “Escova Alisadora Santi Hair com Touca de Cetim + Frete Grátis”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://feitoparaelas.com.br/collections/todos-os-produtos, https://feitoparaelas.com.br/apps/17TRACK and https://feitoparaelas.com.br/pages/rastreio have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages share a meta description

    https://feitoparaelas.com.br/collections/semana-da-beleza/products/escova-alisadora-5-em-1-alisa-seca-hidrata-modela-e-anti-frizz-bivolt and https://feitoparaelas.com.br/products/escova-alisadora-5-em-1-alisa-seca-hidrata-modela-e-anti-frizz-bivolt use the same meta description. A description written for each page earns more clicks.

  • 6 links to non-canonical URLs

    Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://feitoparaelas.com.br/apps/17TRACK, whose canonical is https://feitoparaelas.com.br/apps/17track. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 8 pages slow to respond

    https://feitoparaelas.com.br/collections/semana-da-beleza, https://feitoparaelas.com.br/collections/semana-da-beleza/products/escova-alisadora-5-em-1-alisa-seca-hidrata-modela-e-anti-frizz-bivolt, https://feitoparaelas.com.br/collections/semana-da-beleza/products/escova-alisadora-e-modeladora-5-em-1-com-kit-beleza, https://feitoparaelas.com.br/collections/semana-da-beleza/products/escova-secadora-3-em-1-hair-styler%C2%AE, https://feitoparaelas.com.br/collections/semana-da-beleza/products/acompanhamento-mensal-capilar-exclusivo and https://feitoparaelas.com.br/products/escova-alisadora-5-em-1-alisa-seca-hidrata-modela-e-anti-frizz-bivolt and 2 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 10 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Learn more”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at feitoparaelas.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gempages Builder · Kaching Bundles · Bucks · Pagefly Ai Page Builder · Vitals · Smart Discounts · Whatmorelive · Aftersell · archive-digger.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 35 issues on feitoparaelas.com.br, including 13 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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