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femburn.co website review
Visit site (opens in a new tab)Reviewed 13 November 202638 issues · 79 checks
This review found 38 issues worth fixing on femburn.co, 11 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #61,326 of 109,089 reviewed websitesbeats 39%
- #39,756 of 61,793 online storesbeats 31%
- #37,876 of 56,373 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.3 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 165 ms |
| May 30, 2026 | 157 ms |
| Jun 6, 2026 | 156 ms |
| Jun 13, 2026 | 157 ms |
| Jun 20, 2026 | 146 ms |
| Aug 1, 2026 | 189 ms |
| Aug 8, 2026 | 195 ms |
| Aug 15, 2026 | 211 ms |
| Aug 22, 2026 | 229 ms |
| Aug 29, 2026 | 210 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.1 s · 212 KiBAbout 212 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
3,089 HTML elements
The page has 3,089 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
450 ms · 100 KiB16 files are served with short cache lifetimes, so returning visitors download them again (100 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Shopify, richpanel.com and Facebook and others), adding 1.2 MB and 390 ms of main-thread time.
Render-blocking requests
450 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Reduce unused CSS
300 ms · 66 KiBAbout 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.1 s
A phone's processor spends 3.1 s on main-thread work while loading, 973 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 206 ms
206 msShopify costs a phone 206 ms of main-thread work and 821 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.
Improve image delivery
107 KiB5 images could be 107 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 31.1 s
31.1 sYour largest element takes 31.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 31.3 s
31.3 sThe page becomes fully interactive after 31.3 s. Good is under 3.8 s.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Tap response (INP) got 36% slower for real visitors
+36%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 165 ms to 210 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 130 ms
130 msScripts block the page for only 130 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.1 MB in 414 requests
7.1 MBYour homepage downloads 7.1 MB in 414 requests on a phone: fonts 4.0 MB (6), other files 1.4 MB (205) and scripts 955 KiB (138). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
ChatGPT_Image_Aug_21_2026_08_48_57_PM.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.0 g of CO₂ per visit
2.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.02 g of CO₂e: 242.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (9 elements)
ARIA attributes must conform to valid values: 9 elements on the page fail this check, rated critical by axe-core.
9 tap targets too small
9 tap targets are too small or too close together to hit reliably with a finger.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 78 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (17 characters)
Your title is only 17 characters: “Femburn – FEMBURN”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“” and “FEMBURN Overnight Burn™ | Nighttime Fat Burner fo…”). One clear main headline is easier for people and search engines.
Meta description is long (279 characters)
Your meta description is 279 characters; Google truncates after about 160, so the end of your pitch is cut.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
35 internal links, 0 external
The homepage links to 35 pages on femburn.co and 0 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://femburn.co/.
Structured data in place
Structured data found: Organization, Product and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://femburn.co/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,730 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://femburn.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://femburn.co/products/femburn-overnight-burn%E2%84%A2-nighttime-fat-burner-for-women and https://femburn.co/products/femburn-nighttime-fat-burner-for-women-1 all use the title “Nighttime Fat Burner for Women | FEMBURN Sleep Support”. Search engines can't tell which page to show for a search, so each competes with the others.
7 pages without a meta description
https://femburn.co/collections/best-sellers, https://femburn.co/collections/all, https://femburn.co/pages/about-femburn, https://femburn.co/policies/privacy-policy, https://femburn.co/policies/refund-policy and https://femburn.co/policies/shipping-policy and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://femburn.co/products/femburn-overnight-burn%E2%84%A2-nighttime-fat-burner-for-women and https://femburn.co/products/femburn-nighttime-fat-burner-for-women-1 use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://femburn.co/products/femburn-overnight-burn%E2%84%A2-nighttime-fat-burner-for-women, whose canonical is https://femburn.co/products/femburn-overnight-burn%e2%84%a2-nighttime-fat-burner-for-women. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
6 pages without an H1
https://femburn.co/collections/best-sellers, https://femburn.co/pages/contact, https://femburn.co/apps/parcelpanel, https://femburn.co/collections/all, https://femburn.co/pages/about-femburn and https://femburn.co/pages/track-order have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.
3 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,700 words of copy
The homepage carries about 1,700 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
12 calls to action
The homepage has 12 calls to action, for example “SHOP”, “CONTACT” and “TRACK YOUR ORDER”.
10 short forms
10 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 4 testimonial or review blocks and 1 trust badge.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Meta Pixel, Snap Pixel, TikTok Pixel and Xandr (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at femburn.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · Pagefly Ai Page Builder · Judge Me Reviews · Facebook Pixel · oceanpayment.com · bestads.com · richpanel.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on femburn.co, including 14 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.