fender.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user LCP: 2.7 s

  2.7 s

  Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Real-user INP: 218 ms

  218 ms

  Real visitors wait 218 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Real-user CLS: 0.15

  0.15

  For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

• Real-user TTFB: 817 ms

  817 ms

  Real visitors wait 817 ms for your server to start answering (75th percentile). Good is under 800 ms.

• Tap response (INP) got 16% slower for real visitors

  +16%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 189 ms to 218 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 3.7 MB

  3.7 MB

  Your homepage downloads 3.7 MB on a phone, 197 KiB of it images (5%). Under 2 MB keeps phones on slow connections fast.

• 3 images below the first screen load straight away

  3 images further down the page (95 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (3)

• About 1.0 g of CO₂ per visit

  1.05 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 125.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

• Page is set to noindex

  The robots meta tag says “noindex,nofollow”: Google is told not to list this page at all.

  View source

• No meta description

  No meta description, so Google writes its own snippet from whatever text it finds.

• No H1 headline

  There is no <h1>, so neither visitors nor Google get a clear main headline.

• Title is short (16 characters)

  Your title is only 16 characters: “Just a moment...”. Between 30 and 65 characters leaves room to say what you do and for whom.

  View source

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• No canonical URL

  No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

• No social preview image

  No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

• No XML sitemap

  No XML sitemap at https://www.fender.com/sitemap.xml, so Google discovers your pages only by following links.

• Only 0 internal links

  The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

• No favicon declared

  No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is incomplete here.

• 6 small tap targets

  6 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_BLOCKED_BY_RESPONSE.NotSameOrigin”.

• Homepage answers HTTP 403

  Your homepage answered with HTTP 403, so visitors and search engines may see an error page.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No form on the homepage

  There is no form on the homepage, so every lead has to click through to another page first.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 315 words of copy

  The homepage carries about 315 words of visible text.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Amplitude, Criteo, Google Ads, Google Analytics and Google Tag Manager and 2 mores (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

• 11 cookies set on arrival

  11

  Opening the homepage sets 11 cookies (measured from a US location before any click).

• 37 other companies contacted

  Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.