fendt.com website review

Not measured in this review.

• Tap response (INP) got 19% slower for real visitors

  +19%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 125 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• 1 image over 500 KB

  686574b81dbfddadf4056d2c_1751479542_web_en-US.webp weighs 574 KiB. On a phone connection a single image that size takes seconds.

  Elements (1)

• Page weight: 3.7 MB

  3.7 MB

  Your homepage downloads 3.7 MB on a phone, 2.0 MB of it images (53%). Under 2 MB keeps phones on slow connections fast.

• 1 image far larger than shown

  75 KiB

  1 image is downloaded at several times the size a phone draws it, for example ico_flag_paraguay.jpg at 2,500 px wide, shown at 24 px. Resized copies would save about 75 KiB.

  Elements (1)

• 1 image in older formats

  1 image (75 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• 1 image below the first screen load straight away

  1 image further down the page (75 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  Elements (1)

• About 1.1 g of CO₂ per visit

  1.06 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 127.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• All page content should be contained by landmarks (2 elements)

  All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

• ARIA role should be appropriate for the element (2 elements)

  ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  Elements (2)

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• No XML sitemap

  No XML sitemap at https://www.fendt.com/sitemap.xml, so Google discovers your pages only by following links.

• One H1 headline

  Your <h1> is empty.

  View source

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is incomplete here.

• 109 internal links, 12 external

  The homepage links to 109 pages on fendt.com and 12 external pages.

• Organization data is thin (3 of 6 facts)

  Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  View source

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• Opted out of AI training for 5 crawlers

  robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

• 1 linked page hidden from search

  /us/products/tractors/fendt-800-vario-new is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 6 pages without a meta description

  /choose_country, /us/contact, /us/fendt-lodge, /us/products/tractors/fendt-1100-vario-mt, /us/products/tractors/fendt-900-vario-mt and /us/products/tractors/fendt-300-vario have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (6)

• 1 link to non-canonical URLs

  Your homepage links to 1 page by a URL that isn't its canonical one, for example /choose_country, whose canonical is /int/choose-country. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (1)

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.

• 15 small tap targets

  15 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 5 JavaScript errors while loading

  5 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://tags.srv.stackadapt.com/events.js' violates the following Content Security Policy directive…”.

• 2 broken external links

  2 links to other sites are dead, for example https://www.agcocorp.com/content/websites/agcocorp-v2/int/en/home/privacy-center/cookie-policy/cookie-policy-en.html (404).

• 2 redirects before the homepage

  Opening https://fendt.com goes through 2 redirects before the homepage loads.

• 1 link through redirect chains

  1 link go through two or more redirects, for example https://www.agcocorp.com/.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  fendt.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  fendt.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• Thin social proof

  Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No form on the homepage

  There is no form on the homepage, so every lead has to click through to another page first.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 389 words of copy

  The homepage carries about 389 words of visible text.

• No DMARC policy

  fendt.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

• No DKIM key on the usual selectors

  We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

• Email authentication score: 35/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 4 trackers load before any consent

  4

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.

• 5 cookies set on arrival

  5

  Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

• 11 other companies contacted

  Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.