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fenigo.com website review

Visit site (opens in a new tab)Reviewed 7 November 202624 issues · 95 checks

This review found 24 issues worth fixing on fenigo.com, 6 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s699 msMay 16Oct 241.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.2 s
Jun 6, 2026917 ms
Jun 13, 2026805 ms
Jul 4, 2026795 ms
Jul 11, 2026794 ms
Jul 18, 2026781 ms
Jul 25, 2026935 ms
Aug 1, 2026826 ms
Aug 15, 2026806 ms
Aug 22, 2026781 ms
Aug 29, 2026766 ms
Sep 5, 2026768 ms
Sep 12, 2026798 ms
Sep 19, 2026843 ms
Sep 26, 2026917 ms
Oct 3, 2026895 ms
Oct 24, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
79 ms76 msAug 15Sep 1977 ms
Show as table
DateReal-visitor tap response (INP)
Aug 15, 202679 ms
Aug 22, 202679 ms
Aug 29, 202676 ms
Sep 5, 202677 ms
Sep 12, 202677 ms
Sep 19, 202677 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fenigo.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fenigo.com at 0.4 s0.4 s
  2. fenigo.com at 0.8 s0.8 s
  3. fenigo.com at 1.1 s1.1 s
  4. fenigo.com at 1.5 s1.5 s
  5. fenigo.com at 1.9 s1.9 s
  6. fenigo.com at 2.3 s2.3 s
  7. fenigo.com at 2.6 s2.6 s
  8. fenigo.com at 3.0 s3.0 s

fenigo.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix68
  • Reduce unused JavaScript

    1.7 s · 340 KiB

    About 340 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    300 ms · 277 KiB

    7 images could be 277 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 195 ms

    195 ms

    Shopify costs a phone 195 ms of main-thread work and 591 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,931 HTML elements

    The page has 1,931 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, brevo.com and sibautomation.com and others), adding 634 KiB and 208 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

  • Render-blocking requests

    50 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

  • Use efficient cache lifetimes

    16 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 576 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 8.7 s

    8.7 s

    Your largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 8.8 s

    8.8 s

    The page becomes fully interactive after 8.8 s. Good is under 3.8 s.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 77 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 386 ms

    386 ms

    Real visitors wait 386 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 5 ms

    5 ms

    Scripts block the page for only 5 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.4 MB in 229 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 229 requests on a phone: other files 851 KiB (120), scripts 721 KiB (56) and images 709 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    colibri_banner.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.7 g of CO₂ per visit

    0.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9795
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 26 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9275
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (19 characters)

    Your title is only 19 characters: “fenigo.com – Fenigo”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 163 internal links, 10 external

    The homepage links to 163 pages on fenigo.com and 10 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://fenigo.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://fenigo.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,210 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 9 pages without a meta description

    /collections/thermal-food-jars, /collections/water-bottles, /collections/mugs-and-cups, /collections/straws-accessories, /collections/cleaning-supplies and /collections/mason-jar-accessories and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    21 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://shopify.pxf.io/mOLXY7.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fenigo.com).

  • Valid certificate (52 days left)

    The certificate from Let's Encrypt · YE2 verifies for fenigo.com and is valid for another 52 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://fenigo.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    fenigo.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fenigo.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 18 years old

    18 years

    fenigo.com was registered in Sep 2008 through DomainPeople, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    fenigo.com is registered until Sep 2027.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 424 words of copy

    The homepage carries about 424 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Travel Essentials” and “Shop Now”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop by Use”, “Shop by Brand” and “SHOP ALL BRANDS 🌿”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fenigo.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

Privacy and tracking

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Optis Color Swatch · Forms · Pushowl · Product Labels And Badges · goaffpro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 24 issues on fenigo.com, including 9 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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