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feradje.com website review

Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 77 checks

This review found 36 issues worth fixing on feradje.com, 13 of them high impact, across 77 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of feradje.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. feradje.com at 0.5 s0.5 s
  2. feradje.com at 1.0 s1.0 s
  3. feradje.com at 1.4 s1.4 s
  4. feradje.com at 1.9 s1.9 s
  5. feradje.com at 2.4 s2.4 s
  6. feradje.com at 2.9 s2.9 s
  7. feradje.com at 3.4 s3.4 s
  8. feradje.com at 3.8 s3.8 s

Speed

11 to fix16
  • Render-blocking requests

    1.6 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 16

    16/100

    Your mobile performance score is 16. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, chatway.app and Shopify and others), adding 1,012 KiB and 1.2 s of main-thread time.

  • Reduce unused JavaScript

    900 ms · 294 KiB

    About 294 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Improve image delivery

    450 ms · 87 KiB

    2 images could be 87 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 492 ms

    492 ms

    Google Tag Manager costs a phone 492 ms of main-thread work and 199 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 453 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 111 KiB

    About 111 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    300 ms · 45 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (45 KiB).

  • chatway.app adds 300 ms

    300 ms

    chatway.app costs a phone 300 ms of main-thread work and 430 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix11
  • Largest Contentful Paint: 10.2 s

    10.2 s

    Your largest element takes 10.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Cumulative Layout Shift: 0.859

    0.859

    The layout shifts by 0.859 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 12.8 s

    12.8 s

    The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 921 ms

    921 ms

    Scripts block taps and scrolling for 921 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • 67 images without width and height

    67 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

2 to fix75
  • Page weight: 2.4 MB in 263 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 263 requests on a phone: scripts 1.1 MB (82), other files 869 KiB (150) and images 292 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    25 KiB

    1 image is downloaded at several times the size a phone draws it, for example cover4_1920x.jpg at 1,294 px wide, shown at 382 px. Resized copies would save about 25 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (60 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 83.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

9 to fixGoogle 7684
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 16 images without alt text

    16 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (39 elements)

    All page content should be contained by landmarks: 39 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9291
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (166 characters)

    Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 134 internal links, 14 external

    The homepage links to 134 pages on feradje.com and 14 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Abaya”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “Modern Abayas for Women | FERADJE”.

  • Canonical URL set

    The canonical URL is https://www.feradje.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.feradje.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (853 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.feradje.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SSL_PROTOCOL_ERROR”.

2 checks passed
  • Tap targets are thumb-sized

    28 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 26 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 735 words of copy

    The homepage carries about 735 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Extra 20% off SALE when you buy 2+ items”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Extra 20% off SALE when you buy 2+ items”, “Join” and “CONTACT US”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at feradje.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Rez Preorder Back In Stock · Chatway Live Chat Ai Chatbot · Pushowl · chimpstatic.com · trustpilot.com · crucialcommerceapps.com · automizely.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Headquarters
London

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 36 issues on feradje.com, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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