Website review, no card needed
ferriswheelpress.eu website review
Visit site (opens in a new tab)Reviewed 11 November 202649 issues · 88 checks
This review found 49 issues worth fixing on ferriswheelpress.eu, 21 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
55F- #108,411 of 109,350 reviewed websitesbeats 1%
- #61,737 of 61,859 online storesbeats 0%
- #56,322 of 56,401 Shopify storesbeats 0%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.1 s |
| Nov 7, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 162 ms |
| May 30, 2026 | 164 ms |
| Jun 6, 2026 | 165 ms |
| Jun 13, 2026 | 166 ms |
| Jun 20, 2026 | 170 ms |
| Jun 27, 2026 | 171 ms |
| Jul 4, 2026 | 176 ms |
| Jul 11, 2026 | 187 ms |
| Jul 18, 2026 | 188 ms |
| Jul 25, 2026 | 190 ms |
| Aug 1, 2026 | 200 ms |
| Aug 8, 2026 | 222 ms |
| Aug 15, 2026 | 218 ms |
| Aug 22, 2026 | 220 ms |
| Aug 29, 2026 | 213 ms |
| Sep 5, 2026 | 204 ms |
| Sep 12, 2026 | 204 ms |
| Sep 19, 2026 | 197 ms |
| Sep 26, 2026 | 196 ms |
| Oct 3, 2026 | 204 ms |
| Oct 10, 2026 | 213 ms |
| Oct 17, 2026 | 216 ms |
| Oct 24, 2026 | 220 ms |
| Oct 31, 2026 | 204 ms |
| Nov 7, 2026 | 196 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.7 s
4.0 s
5.4 s
6.7 s
8.1 s
9.4 s
10.8 s
Speed
Reduce unused JavaScript
24.7 s · 4.4 MBAbout 4.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 24.7 s faster on a phone.
YouTube adds 2.5 s
2.5 sYouTube costs a phone 2.5 s of main-thread work and 6.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
1.5 s · 166 KiBAbout 166 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Main-thread work: 11.8 s
A phone's processor spends 11.8 s on main-thread work while loading, 6.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,976 HTML elements
The page has 3,976 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Shopify and Google Tag Manager and others), adding 8.0 MB and 3.3 s of main-thread time.
Use efficient cache lifetimes
800 ms · 194 KiB27 files are served with short cache lifetimes, so returning visitors download them again (194 KiB).
Render-blocking requests
900 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 366 ms. During a long task the page ignores taps.
Legacy JavaScript
300 ms · 43 KiBPolyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 213 ms
213 msShopify costs a phone 213 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Improve image delivery
31 KiB4 images could be 31 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 36 ms
36 msYour server sent the HTML in 36 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 41.3 s
41.3 sYour largest element takes 41.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 20.4 s
20.4 sVisually, the page fills in at 20.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 70.3 s
70.3 sThe page becomes fully interactive after 70.3 s. Good is under 3.8 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.8 s
3.8 sReal visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 245 ms
245 msReal visitors wait 245 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.15
0.15For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 162 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.144
0.144The layout shifts by 0.144 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 619 ms
619 msReal visitors wait 619 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 12.2 MB in 374 requests
12.2 MBYour homepage downloads 12.2 MB in 374 requests on a phone: scripts 9.4 MB (110), other files 1.0 MB (193) and HTML 753 KiB (10). Under 2 MB keeps phones on slow connections fast.
About 3.5 g of CO₂ per visit
3.46 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.46 g of CO₂e: 415.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Hidden but focusable
65 elements hidden from screen readers can still receive keyboard focus.
30 text elements with low contrast
30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Orphan list items
Some list items are not inside a list.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 74 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (85 characters)
Your title is 85 characters, so Google will cut it off around 60: “Ferris Wheel Press — Premium Fountain Pens, Inks & Stationery — Ferris Wheel Press EU”.
2 H1 headlines
There are 2 <h1> headlines (“Ferris Wheel Press EU” and “Ferris Wheel Press EU”). One clear main headline is easier for people and search engines.
Meta description is long (206 characters)
Your meta description is 206 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
289 internal links, 11 external
The homepage links to 289 pages on ferriswheelpress.eu and 11 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://ferriswheelpress.eu/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ferriswheelpress.eu/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,826 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://ferriswheelpress.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
12 linked pages hidden from search
https://ferriswheelpress.eu/collections/newest-releases, https://ferriswheelpress.eu/collections/festival-of-lights-collection, https://ferriswheelpress.eu/collections/vintage-photography-collection-vintage-vignettes, https://ferriswheelpress.eu/collections/treasures-box-collection, https://ferriswheelpress.eu/collections/25-years-of-magic-patronus-anniversary-collection and https://ferriswheelpress.eu/collections/the-masque-fountain-pen-ink-set and 6 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
8 pages without a meta description
https://ferriswheelpress.eu/collections/festival-of-lights-collection, https://ferriswheelpress.eu/collections/vintage-photography-collection-vintage-vignettes, https://ferriswheelpress.eu/collections/leather-stationery-collection, https://ferriswheelpress.eu/collections/licensed-products, https://ferriswheelpress.eu/collections/warner-bros-the-lord-of-the-rings-pen-ink-collection and https://ferriswheelpress.eu/collections/warner-bros-harry-potter-writing-collection and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
https://ferriswheelpress.eu/collections/treasures-box-collection, https://ferriswheelpress.eu/collections/25-years-of-magic-patronus-anniversary-collection and https://ferriswheelpress.eu/collections/the-masque-fountain-pen-ink-set use the same meta description. A description written for each page earns more clicks.
15 pages without an H1
https://ferriswheelpress.eu/collections/newest-releases, https://ferriswheelpress.eu/collections/festival-of-lights-collection, https://ferriswheelpress.eu/collections/vintage-photography-collection-vintage-vignettes, https://ferriswheelpress.eu/collections/treasures-box-collection, https://ferriswheelpress.eu/collections/25-years-of-magic-patronus-anniversary-collection and https://ferriswheelpress.eu/collections/the-masque-fountain-pen-ink-set and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97052208&tm=gtm002&Ver=2&mid=e75a323a-d97b-43ce-b378-3a9f61dc8fb9&bo=1&sid=8df91fa0dde011f1a14cb3fb31a26fcc&vid=8df949b0dde011f18087c1a0adc37658&vids=1&msclkid=N&pi=91.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
110 of 127 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 858 words of copy
The homepage carries about 858 words of visible text.
3 checks passed
41 calls to action
The homepage has 41 calls to action, for example “Apply to Become a Retailer”, “Order Status Update Request” and “Request Missing Loyalty Points”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and TikTok Pixel.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
32 cookies set on arrival
32Opening the homepage sets 32 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ferriswheelpress.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Ecomposer Builder · Seolab · Powerful Form Builder · Labeler · Se Wishlist Engine · Judge Me Reviews · Easylocation · Countdown Timer · Rivo Loyalty Rewards Referrals · amazonaws.com · b-cdn.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 49 issues on ferriswheelpress.eu, including 23 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.