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festina.com.co website review

Visit site (opens in a new tab)Reviewed 10 November 202645 issues · 90 checks

This review found 45 issues worth fixing on festina.com.co, 20 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.5 sMay 23Nov 72.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.9 s
May 30, 20262.9 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20263.1 s
Jul 11, 20263.2 s
Jul 18, 20263.2 s
Jul 25, 20263.2 s
Aug 1, 20263.1 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.7 s
Oct 10, 20262.8 s
Oct 17, 20262.9 s
Oct 24, 20262.9 s
Oct 31, 20263.0 s
Nov 7, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
198 ms175 msMay 23Nov 7192 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026183 ms
May 30, 2026184 ms
Jun 6, 2026188 ms
Jun 13, 2026190 ms
Jun 20, 2026192 ms
Jun 27, 2026195 ms
Jul 4, 2026195 ms
Jul 11, 2026195 ms
Jul 18, 2026194 ms
Jul 25, 2026194 ms
Aug 1, 2026193 ms
Aug 8, 2026192 ms
Aug 15, 2026190 ms
Aug 22, 2026189 ms
Aug 29, 2026184 ms
Sep 5, 2026184 ms
Sep 12, 2026180 ms
Sep 19, 2026178 ms
Sep 26, 2026180 ms
Oct 3, 2026184 ms
Oct 10, 2026187 ms
Oct 17, 2026188 ms
Oct 24, 2026193 ms
Oct 31, 2026193 ms
Nov 7, 2026192 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of festina.com.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. festina.com.co at 1.0 s1.0 s
  2. festina.com.co at 1.9 s1.9 s
  3. festina.com.co at 2.9 s2.9 s
  4. festina.com.co at 3.9 s3.9 s
  5. festina.com.co at 4.8 s4.8 s
  6. festina.com.co at 5.8 s5.8 s
  7. festina.com.co at 6.8 s6.8 s
  8. festina.com.co at 7.7 s7.7 s

Speed

15 to fix40
  • Render-blocking requests

    4.4 s

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.4 s.

  • Use efficient cache lifetimes

    2.5 s · 265 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (265 KiB).

  • Reduce unused JavaScript

    1.4 s · 795 KiB

    About 795 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,038 HTML elements

    The page has 3,038 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    2.2 MB

    9 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Azure Web Services, Google Tag Manager and Clarity and others), adding 2.4 MB and 1.8 s of main-thread time.

  • Reduce unused CSS

    750 ms · 118 KiB

    About 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Azure Web Services adds 769 ms

    769 ms

    Azure Web Services costs a phone 769 ms of main-thread work and 178 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 444 ms

    444 ms

    Google Tag Manager costs a phone 444 ms of main-thread work and 621 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 452 ms. During a long task the page ignores taps.

  • Minify JavaScript

    300 ms · 104 KiB

    104 KiB could be saved by minifying JavaScript.

  • Clarity adds 280 ms

    280 ms

    Clarity costs a phone 280 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 87 ms

    87 ms

    Shopify costs a phone 87 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 22 KiB

    22 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 23.5 s

    23.5 s

    Your largest element takes 23.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 32.8 s

    32.8 s

    The page becomes fully interactive after 32.8 s. Good is under 3.8 s.

  • Speed Index: 11.8 s

    11.8 s

    Visually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.9 s

    4.9 s

    The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 646 ms

    646 ms

    Scripts block taps and scrolling for 646 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 201 ms

    201 ms

    Real visitors wait 201 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 183 ms to 192 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

3 to fix35
  • Page weight: 7.9 MB in 321 requests

    7.9 MB

    Your homepage downloads 7.9 MB in 321 requests on a phone: images 4.7 MB (80), scripts 1.7 MB (80) and other files 953 KiB (123). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 2.7 MB together. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    1.9 MB

    1 image is downloaded at several times the size a phone draws it, for example RELOJES_CON_CRONOGRAFOS_POST.jpg at 4,500 px wide, shown at 390 px. Resized copies would save about 1.9 MB.

  • 1 image below the first screen load straight away

    1 image further down the page (97 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.23 g of CO₂e: 267.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8386
  • 25 images without alt text

    25 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • <dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.

    <dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements. (12 elements).

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (7 elements)

    ARIA role should be appropriate for the element: 7 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 19 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 21 WCAG 2.2 A/AA and best-practice rules on the phone render: 19 passed and 2 failed. 35 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 3 H1 headlines

    There are 3 <h1> headlines (“<img src="//festina.com.co/cdn/shop/files/logo_8f…”, “¿Por qué comprar relojes Festina?” and “Oops!”). One clear main headline is easier for people and search engines.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 171 internal links, 7 external

    The homepage links to 171 pages on festina.com.co and 7 external pages.

7 checks passed
  • Meta description: 133 characters

    Your meta description is 133 characters: “Black Days Descubre relojes para hombre y mujer. Cronógrafos, acero, cerámica y diseños exclusivos inspirados en el val…”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Festina Colombia Black days | Relojes para Hombre y Mujer”.

  • Canonical URL set

    The canonical URL is https://festina.com.co/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://festina.com.co/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://festina.com.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,863 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://festina.com.co/collections/relojes-festina-con-cronografo-para-hombre, whose canonical is https://festina.com.co/collections/reloj-cronografo-hombre. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 3 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5074
  • 10 broken images

    10 images failed to load on a phone, for example https://festina.com.co/.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 10 distorted images

    10 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

2 checks passed
  • Tap targets are thumb-sized

    21 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 150 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 768 words of copy

    The homepage carries about 768 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at festina.com.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Mercado Pago Antifraud Plus · Hulk Form Builder · Microsoft Clarity · Judge Me Reviews · Smart Filter Search · Smart Product Filters · Mercadopago Pf App · Ctx Whatsapp Chat Marketing · hulkapps.com · pushowl.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 45 issues on festina.com.co, including 25 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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