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festina.com.co website review
Visit site (opens in a new tab)Reviewed 10 November 202645 issues · 90 checks
This review found 45 issues worth fixing on festina.com.co, 20 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65D- #101,447 of 109,178 reviewed websitesbeats 6%
- #59,617 of 61,815 online storesbeats 3%
- #54,740 of 56,389 Shopify storesbeats 2%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.2 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 3.0 s |
| Nov 7, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 183 ms |
| May 30, 2026 | 184 ms |
| Jun 6, 2026 | 188 ms |
| Jun 13, 2026 | 190 ms |
| Jun 20, 2026 | 192 ms |
| Jun 27, 2026 | 195 ms |
| Jul 4, 2026 | 195 ms |
| Jul 11, 2026 | 195 ms |
| Jul 18, 2026 | 194 ms |
| Jul 25, 2026 | 194 ms |
| Aug 1, 2026 | 193 ms |
| Aug 8, 2026 | 192 ms |
| Aug 15, 2026 | 190 ms |
| Aug 22, 2026 | 189 ms |
| Aug 29, 2026 | 184 ms |
| Sep 5, 2026 | 184 ms |
| Sep 12, 2026 | 180 ms |
| Sep 19, 2026 | 178 ms |
| Sep 26, 2026 | 180 ms |
| Oct 3, 2026 | 184 ms |
| Oct 10, 2026 | 187 ms |
| Oct 17, 2026 | 188 ms |
| Oct 24, 2026 | 193 ms |
| Oct 31, 2026 | 193 ms |
| Nov 7, 2026 | 192 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
4.4 s22 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.4 s.
Use efficient cache lifetimes
2.5 s · 265 KiB21 files are served with short cache lifetimes, so returning visitors download them again (265 KiB).
Reduce unused JavaScript
1.4 s · 795 KiBAbout 795 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 40
40/100Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.7 s
A phone's processor spends 5.7 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,038 HTML elements
The page has 3,038 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
2.2 MB9 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Azure Web Services, Google Tag Manager and Clarity and others), adding 2.4 MB and 1.8 s of main-thread time.
Reduce unused CSS
750 ms · 118 KiBAbout 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Azure Web Services adds 769 ms
769 msAzure Web Services costs a phone 769 ms of main-thread work and 178 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 444 ms
444 msGoogle Tag Manager costs a phone 444 ms of main-thread work and 621 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 452 ms. During a long task the page ignores taps.
Minify JavaScript
300 ms · 104 KiB104 KiB could be saved by minifying JavaScript.
Clarity adds 280 ms
280 msClarity costs a phone 280 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 87 ms
87 msShopify costs a phone 87 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 22 KiB22 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.1 s
4.1 sReal visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 23.5 s
23.5 sYour largest element takes 23.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 32.8 s
32.8 sThe page becomes fully interactive after 32.8 s. Good is under 3.8 s.
Speed Index: 11.8 s
11.8 sVisually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.9 s
4.9 sThe first text or image appears after 4.9 s on a phone. Good is under 1.8 s.
Total Blocking Time: 646 ms
646 msScripts block taps and scrolling for 646 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 201 ms
201 msReal visitors wait 201 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 183 ms to 192 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 7.9 MB in 321 requests
7.9 MBYour homepage downloads 7.9 MB in 321 requests on a phone: images 4.7 MB (80), scripts 1.7 MB (80) and other files 953 KiB (123). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 2.7 MB together. On a phone connection a single image that size takes seconds.
1 image far larger than shown
1.9 MB1 image is downloaded at several times the size a phone draws it, for example RELOJES_CON_CRONOGRAFOS_POST.jpg at 4,500 px wide, shown at 390 px. Resized copies would save about 1.9 MB.
1 image below the first screen load straight away
1 image further down the page (97 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.2 g of CO₂ per visit
2.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.23 g of CO₂e: 267.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
25 images without alt text
25 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
<dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.
<dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements. (12 elements).
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (7 elements)
ARIA role should be appropriate for the element: 7 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
19 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 21 WCAG 2.2 A/AA and best-practice rules on the phone render: 19 passed and 2 failed. 35 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“<img src="//festina.com.co/cdn/shop/files/logo_8f…”, “¿Por qué comprar relojes Festina?” and “Oops!”). One clear main headline is easier for people and search engines.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
171 internal links, 7 external
The homepage links to 171 pages on festina.com.co and 7 external pages.
7 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “Black Days Descubre relojes para hombre y mujer. Cronógrafos, acero, cerámica y diseños exclusivos inspirados en el val…”.
Title: 57 characters
Your title is a healthy 57 characters: “Festina Colombia Black days | Relojes para Hombre y Mujer”.
Canonical URL set
The canonical URL is https://festina.com.co/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://festina.com.co/sitemap.xml.
AI search readiness
No llms.txt
There is no https://festina.com.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,863 words), so crawlers that don't run JavaScript still read it.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://festina.com.co/collections/relojes-festina-con-cronografo-para-hombre, whose canonical is https://festina.com.co/collections/reloj-cronografo-hombre. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.
6 checks passed
Linked pages load
3 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 3 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://festina.com.co/.
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
10 distorted images
10 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
2 checks passed
Tap targets are thumb-sized
21 of 24 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 150 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 768 words of copy
The homepage carries about 768 words of visible text.
2 checks passed
2 short forms
2 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 4 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at festina.com.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Mercado Pago Antifraud Plus · Hulk Form Builder · Microsoft Clarity · Judge Me Reviews · Smart Filter Search · Smart Product Filters · Mercadopago Pf App · Ctx Whatsapp Chat Marketing · hulkapps.com · pushowl.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on festina.com.co, including 25 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.