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feuerhand.de website review
Visit site (opens in a new tab)Reviewed 11 November 202625 issues · 80 checks
This review found 25 issues worth fixing on feuerhand.de, 7 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #3,401 of 108,735 reviewed websitesbeats 95%
- #1,784 of 61,708 online storesbeats 95%
- #1,735 of 56,312 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 204 ms |
| May 30, 2026 | 203 ms |
| Jun 6, 2026 | 199 ms |
| Jun 13, 2026 | 199 ms |
| Jun 20, 2026 | 196 ms |
| Jun 27, 2026 | 200 ms |
| Jul 4, 2026 | 212 ms |
| Jul 11, 2026 | 200 ms |
| Jul 18, 2026 | 168 ms |
| Jul 25, 2026 | 142 ms |
| Aug 1, 2026 | 119 ms |
| Aug 8, 2026 | 128 ms |
| Aug 15, 2026 | 151 ms |
| Aug 22, 2026 | 168 ms |
| Aug 29, 2026 | 185 ms |
| Sep 5, 2026 | 184 ms |
| Sep 12, 2026 | 186 ms |
| Sep 19, 2026 | 185 ms |
| Sep 26, 2026 | 191 ms |
| Oct 3, 2026 | 194 ms |
| Oct 10, 2026 | 197 ms |
| Oct 17, 2026 | 204 ms |
| Oct 24, 2026 | 209 ms |
| Oct 31, 2026 | 218 ms |
| Nov 7, 2026 | 221 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
4.2 s
8.4 s
12.6 s
16.9 s
21.1 s
25.3 s
29.5 s
33.7 s
Speed
Render-blocking requests
1.3 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (wgs-static.com, Google Tag Manager and Shopify and others), adding 1.9 MB and 1.5 s of main-thread time.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
wgs-static.com adds 663 ms
663 mswgs-static.com costs a phone 663 ms of main-thread work and 38 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
653 KiBAbout 653 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 388 ms
388 msGoogle Tag Manager costs a phone 388 ms of main-thread work and 643 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
420 KiB23 files are served with short cache lifetimes, so returning visitors download them again (420 KiB).
Shopify adds 131 ms
131 msShopify costs a phone 131 ms of main-thread work and 531 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 105 KiBAbout 105 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 42 KiB42 KiB could be saved by minifying JavaScript.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.
Improve image delivery
95 KiB5 images could be 95 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
74 KiBPolyfills for old browsers add 74 KiB JavaScript that modern phones do not need.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 41 ms
41 msYour server sent the HTML in 41 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 18.0 s
18.0 sThe page becomes fully interactive after 18.0 s. Good is under 3.8 s.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 5.7 s
5.7 sVisually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 230 ms
230 msScripts block taps and scrolling for 230 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 204 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 171 ms
171 msReal visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 677 ms
677 msReal visitors wait 677 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.013
0.013The layout barely moves while loading (CLS 0.013, good is under 0.1).
Images and page weight
Page weight: 3.9 MB in 299 requests
3.9 MBYour homepage downloads 3.9 MB in 299 requests on a phone: scripts 1.9 MB (102), other files 1.0 MB (159) and images 465 KiB (15). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.12 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 133.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
32 text elements with low contrast
32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
84 internal links, 9 external
The homepage links to 84 pages on feuerhand.de and 9 external pages.
8 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Die Original-Sturmlaterne seit 1893 – mit echter Flamme oder als LED. Feuerhand bringt Wärme und Atmosphäre für drinnen…”.
One H1 headline
Your main headline reads: “Feuerhand”.
Title: 48 characters
Your title is a healthy 48 characters: “Feuerhand | Sturmlaterne & LED-Laterne seit 1893”.
Canonical URL set
The canonical URL is https://feuerhand.de/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://feuerhand.de/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (700 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://feuerhand.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://feuerhand.de/collections/alle-farben, https://feuerhand.de/blogs/news, https://feuerhand.de/pages/store-locator, https://feuerhand.de/collections/all and https://feuerhand.de/pages/brand-story have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://feuerhand.de/pages/store-locator and https://feuerhand.de/pages/brand-story have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
https://feuerhand.de/products/glas-baby-special-276-klar, https://feuerhand.de/products/tischgrill-tamber, https://feuerhand.de/collections/geschenksets, https://feuerhand.de/blogs/news and https://feuerhand.de/pages/brand-story took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Failed to construct 'URL': Invalid URL”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 549 words of copy
The homepage carries about 549 words of visible text.
5 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Shop”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and a star rating.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
33 cookies set on arrival
33Opening the homepage sets 33 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at feuerhand.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Sc Easy Redirects · Yotpo Product Reviews · Analyzify Ga4 Ads Tracking · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Garan Eu Guarantee Notice · Google Reviews By Appio · Freegifts · bogos.io · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Company
- Founded
- 1893
- Headquarters
- Beierfeld
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on feuerhand.de, including 14 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.