Website review, no card needed

fh.org logo

fh.org website review

Visit site (opens in a new tab)Reviewed 26 October 202638 issues · 106 checks

This review found 38 issues worth fixing on fh.org, 13 of them high impact, across 106 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.3 sMay 9Oct 243.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.1 s
May 16, 20263.1 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.8 s
Jun 27, 20262.8 s
Jul 4, 20262.6 s
Jul 11, 20262.7 s
Jul 18, 20262.6 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.7 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20263.0 s
Oct 24, 20263.7 s
Real-visitor tap response (INP)75th percentile, phones
185 ms133 msMay 9Oct 24147 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026157 ms
May 16, 2026154 ms
May 23, 2026142 ms
May 30, 2026139 ms
Jun 6, 2026140 ms
Jun 13, 2026140 ms
Jun 20, 2026146 ms
Jun 27, 2026145 ms
Jul 4, 2026140 ms
Jul 11, 2026143 ms
Jul 18, 2026147 ms
Jul 25, 2026153 ms
Aug 1, 2026154 ms
Aug 8, 2026155 ms
Aug 15, 2026152 ms
Aug 22, 2026156 ms
Aug 29, 2026162 ms
Sep 5, 2026163 ms
Sep 12, 2026172 ms
Sep 19, 2026173 ms
Sep 26, 2026179 ms
Oct 3, 2026174 ms
Oct 10, 2026173 ms
Oct 17, 2026159 ms
Oct 24, 2026147 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fh.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fh.org at 0.4 s0.4 s
  2. fh.org at 0.8 s0.8 s
  3. fh.org at 1.1 s1.1 s
  4. fh.org at 1.5 s1.5 s
  5. fh.org at 1.9 s1.9 s
  6. fh.org at 2.3 s2.3 s
  7. fh.org at 2.6 s2.6 s
  8. fh.org at 3.0 s3.0 s

fh.org does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix41
  • Render-blocking requests

    2.5 s

    33 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • classy.org adds 1.6 s

    1.6 s

    classy.org costs a phone 1.6 s of main-thread work and 3.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.4 s

    A phone's processor spends 8.4 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (classy.org, YouTube and Google Tag Manager and others), adding 7.9 MB and 3.7 s of main-thread time.

  • Reduce unused JavaScript

    3.5 MB

    About 3.5 MB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    1.2 MB

    30 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • YouTube adds 653 ms

    653 ms

    YouTube costs a phone 653 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 356 ms

    356 ms

    Google Tag Manager costs a phone 356 ms of main-thread work and 533 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • transcend-cdn.com adds 337 ms

    337 ms

    transcend-cdn.com costs a phone 337 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 261 ms

    261 ms

    Facebook costs a phone 261 ms of main-thread work and 498 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 270 ms. During a long task the page ignores taps.

  • Improve image delivery

    150 ms · 103 KiB

    4 images could be 103 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    200 KiB

    About 200 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    150 ms · 28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 69.7 s

    69.7 s

    The page becomes fully interactive after 69.7 s. Good is under 3.8 s.

  • Speed Index: 15.2 s

    15.2 s

    Visually, the page fills in at 15.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user TTFB: 832 ms

    832 ms

    Real visitors wait 832 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 157 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 187 ms

    187 ms

    Real visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix50
  • Page weight: 12.4 MB in 367 requests

    12.4 MB

    Your homepage downloads 12.4 MB in 367 requests on a phone: scripts 8.5 MB (180), images 1.9 MB (31) and other files 1,019 KiB (88). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (607 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    50 KiB

    1 image is downloaded at several times the size a phone draws it, for example ECFA-Logo-300x300-1.png at 390 px wide, shown at 50 px. Resized copies would save about 50 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (84 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.5 g of CO₂ per visit

    3.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.50 g of CO₂e: 420.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9195
  • 22 text elements with low contrast

    22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8583
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • 9 H1 headlines

    There are 9 <h1> headlines (“SPONSOR A GIRL”, “GIVE MOMS A BOOST THIS MOTHER’S DAY” and “SPONSOR A GIRL”). One clear main headline is easier for people and search engines.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 59 internal links, 40 external

    The homepage links to 59 pages on fh.org and 40 external pages.

6 checks passed
  • Title: 31 characters

    Your title is a healthy 31 characters: “Home Page - Food for the Hungry”.

  • Canonical URL set

    The canonical URL is https://www.fh.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://www.fh.org/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,546 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 pages share a title

    /about and /advocacy all use the title “Who We Are - Food for the Hungry”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    /about, /about/countries, /about/safeguarding-policy, /about/careers, /about/financial and /fh-artist-partnership-program and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /advocacy, whose canonical is /about. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5510543&tm=gtm002&Ver=2&mid=a24e4585-1f59-480c-9799-a08d3c19572f&bo=1&sid=cdbecf50d12c11f1badec5a8baa42326&vid=cdbef880d12c11f1a94bddaf9798edb8&vids=1&msclkid=N&pi=918.

  • 7 third-party cookies

    7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    11 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fh.org).

  • Valid certificate (89 days left)

    The certificate from Let's Encrypt · YE1 verifies for fh.org and is valid for another 89 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://fh.org redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

  • No CAA record

    fh.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fh.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 32 years old

    32 years

    fh.org was registered in Feb 1994 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    fh.org is registered until Feb 2027.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 357 words of copy

    The homepage carries about 357 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE CATALOG”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact”, “Shop the Catalog” and “LEARN MORE”.

  • 1 short form

    A short form (4 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:_spf.google.com include:secure.giftlegacy.com include:_spf.salesforce…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 2 of them by other companies (measured from a US location before any click).

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • 3 plugins are behind their latest release.essential-addons-for-elementor-lite 6.8.4 → 6.8.7 · elementor 4.3.2 → 4.3.5 · premium-addons-for-elementor 4.11.107 → 4.11.114

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Tag Manager
Hosting
WP Engine

Company

Founded
1971
Headquarters
Phoenix

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 38 issues on fh.org, including 19 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25