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fhiheatpro.com website review
Visit site (opens in a new tab)Reviewed 10 November 202629 issues · 69 checks
This review found 29 issues worth fixing on fhiheatpro.com, 5 of them high impact, across 69 checks. The most urgent: main-thread work: 8.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Main-thread work: 8.5 s
A phone's processor spends 8.5 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Yotpo and Attentive and others), adding 1.5 MB and 1.9 s of main-thread time.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
885 KiB17 files are served with short cache lifetimes, so returning visitors download them again (885 KiB).
Shopify adds 754 ms
754 msShopify costs a phone 754 ms of main-thread work and 373 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
438 KiB3 images could be 438 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Attentive adds 337 ms
337 msAttentive costs a phone 337 ms of main-thread work and 787 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 386 ms
386 msYotpo costs a phone 386 ms of main-thread work and 209 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
376 KiBAbout 376 KiB of JavaScript is downloaded but never used on this page.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 349 ms. During a long task the page ignores taps.
Render-blocking requests
300 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Reduce unused CSS
50 KiBAbout 50 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
6 KiBPolyfills for old browsers add 6 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 10.9 s
10.9 sVisually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 14.2 s
14.2 sThe page becomes fully interactive after 14.2 s. Good is under 3.8 s.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 3.0 s
3.0 sYour largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.8 MB in 196 requests
2.8 MBYour homepage downloads 2.8 MB in 196 requests on a phone: scripts 924 KiB (78), images 883 KiB (17) and other files 613 KiB (58). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.79 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 15 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (297 characters)
Your meta description is 297 characters; Google truncates after about 160, so the end of your pitch is cut.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
One H1 headline
Your <h1> is empty.
73 internal links, 4 external
The homepage links to 73 pages on fhiheatpro.com and 4 external pages.
6 checks passed
Title: 44 characters
Your title is a healthy 44 characters: “FHI Heat Professional™ | For Hair Innovators”.
Canonical URL set
The canonical URL is https://fhiheatpro.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://fhiheatpro.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (433 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://fhiheatpro.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
8 pages without a meta description
https://fhiheatpro.com/collections/all, https://fhiheatpro.com/collections/deals, https://fhiheatpro.com/collections/barbie-unbrush-collection, https://fhiheatpro.com/collections/unbrush-detangling-hair-brush-plus, https://fhiheatpro.com/collections/unbrush%C2%AE-pastel-collection and https://fhiheatpro.com/collections/unbrush-mini-collection and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://fhiheatpro.com/collections/unbrush%C2%AE-pastel-collection, whose canonical is https://fhiheatpro.com/collections/unbrush%c2%ae-pastel-collection. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
26 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 185 words
The homepage has only about 185 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
4 calls to action
The homepage has 4 calls to action, for example “Shop All”, “Shop Now” and “Contact”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fhiheatpro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
yotpo.com · onthemapmarketing.com · attn.tv · cloudfront.net · nfcube.com · stamped.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on fhiheatpro.com, including 15 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.