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fibropool.com website review

Visit site (opens in a new tab)Reviewed 25 October 202629 issues · 100 checks

This review found 29 issues worth fixing on fibropool.com, 9 of them high impact, across 100 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.4 sMay 2Oct 171.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.6 s
May 9, 20261.5 s
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
188 ms113 msMay 2Oct 17179 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026129 ms
May 9, 2026127 ms
May 16, 2026124 ms
May 23, 2026125 ms
May 30, 2026122 ms
Jun 6, 2026124 ms
Jun 13, 2026126 ms
Jun 20, 2026129 ms
Jun 27, 2026136 ms
Jul 4, 2026138 ms
Jul 11, 2026146 ms
Jul 18, 2026146 ms
Jul 25, 2026145 ms
Aug 1, 2026143 ms
Aug 8, 2026145 ms
Aug 15, 2026147 ms
Aug 22, 2026154 ms
Aug 29, 2026156 ms
Sep 5, 2026159 ms
Sep 12, 2026156 ms
Sep 19, 2026158 ms
Sep 26, 2026162 ms
Oct 3, 2026171 ms
Oct 10, 2026176 ms
Oct 17, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fibropool.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fibropool.com at 0.6 s0.6 s
  2. fibropool.com at 1.2 s1.2 s
  3. fibropool.com at 1.9 s1.9 s
  4. fibropool.com at 2.5 s2.5 s
  5. fibropool.com at 3.1 s3.1 s
  6. fibropool.com at 3.7 s3.7 s
  7. fibropool.com at 4.3 s4.3 s
  8. fibropool.com at 5.0 s5.0 s

fibropool.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix51
  • Use efficient cache lifetimes

    6.7 s · 1.2 MB

    18 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Reduce unused JavaScript

    5.1 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.

  • Duplicated JavaScript

    2.9 s · 512 KiB

    512 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 2.9 s faster on a phone.

  • Render-blocking requests

    1.1 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51 (desktop: 89). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (route.com, Clarity and Klaviyo and others), adding 2.0 MB and 752 ms of main-thread time.

  • Improve image delivery

    100 ms · 808 KiB

    13 images could be 808 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • route.com adds 389 ms

    389 ms

    route.com costs a phone 389 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 103 ms

    103 ms

    Klaviyo costs a phone 103 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 48 ms

    48 ms

    Shopify costs a phone 48 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 225 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    10 ms · 56 KiB

    About 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 89 but mobile only 51. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 23.1 s

    23.1 s

    Your largest element takes 23.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 7.1 s

    7.1 s

    The first text or image appears after 7.1 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 23.4 s

    23.4 s

    The page becomes fully interactive after 23.4 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 39% slower for real visitors

    +39%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 129 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 276 ms

    276 ms

    Scripts block taps and scrolling for 276 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 127 ms

    127 ms

    Real visitors wait 127 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.8 MB in 294 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 294 requests on a phone: scripts 2.1 MB (104), other files 1.1 MB (146) and images 1.1 MB (25). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 162.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 41 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • Meta description is long (163 characters)

    Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (BreadcrumbList, Organization and WebSite) but with 2 problems, for example “Organization: logo is not an absolute URL ("https:files/fibro_square_logo_blu.png")”.

  • 136 internal links, 8 external

    The homepage links to 136 pages on fibropool.com and 8 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Heat your pool. Stretch your season.”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Fibropool® Official Site - Shop Home Pool and Spa Equipment”.

  • Canonical URL set

    The canonical URL is https://fibropool.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://fibropool.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (949 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /collections/pool-heat-pumps-under-50k-btu-hr has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/pool-heat-pumps-between-50k-and-100k-btu-hr, whose canonical is /collections/pool-heat-pumps-50-100k-btu. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    24 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fibropool.com).

  • Valid certificate (63 days left)

    The certificate from Let's Encrypt · YE2 verifies for fibropool.com and is valid for another 63 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://fibropool.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    fibropool.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 23 years old

    23 years

    fibropool.com was registered in Dec 2002 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    fibropool.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Dec 2033

    fibropool.com is registered until Dec 2033.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 527 words of copy

    The homepage carries about 527 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Pool Heaters”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Track order”, “Contact us” and “Shop all Heat Pumps”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fibropool.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “smtp”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on fibropool.com, including 17 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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