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fieldking.com website review

Visit site (opens in a new tab)Reviewed 2 November 202654 issues · 115 checks

This review found 54 issues worth fixing on fieldking.com, 22 of them high impact, across 115 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.0 sMay 16Oct 313.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.3 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.3 s
Oct 24, 20263.0 s
Oct 31, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
170 ms117 msMay 16Oct 31164 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026125 ms
May 23, 2026124 ms
May 30, 2026125 ms
Jun 6, 2026128 ms
Jun 13, 2026129 ms
Jun 20, 2026129 ms
Jun 27, 2026131 ms
Jul 4, 2026132 ms
Jul 11, 2026127 ms
Jul 18, 2026127 ms
Jul 25, 2026126 ms
Aug 1, 2026125 ms
Aug 8, 2026125 ms
Aug 15, 2026126 ms
Aug 22, 2026123 ms
Aug 29, 2026123 ms
Sep 5, 2026128 ms
Sep 12, 2026130 ms
Sep 19, 2026133 ms
Sep 26, 2026133 ms
Oct 3, 2026132 ms
Oct 10, 2026131 ms
Oct 17, 2026130 ms
Oct 24, 2026150 ms
Oct 31, 2026164 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

12 to fix56
  • Reduce unused JavaScript

    7.5 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.5 s faster on a phone.

  • Improve image delivery

    1.8 s · 6.9 MB

    30 images could be 6.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    3.0 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Font display

    1.8 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.8 s).

  • Use efficient cache lifetimes

    1.0 s · 350 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (350 KiB).

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Facebook and others), adding 3.4 MB and 1.8 s of main-thread time.

  • YouTube adds 830 ms

    830 ms

    YouTube costs a phone 830 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 568 ms

    568 ms

    Google Tag Manager costs a phone 568 ms of main-thread work and 847 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Other Google APIs/SDKs adds 148 ms

    148 ms

    Other Google APIs/SDKs costs a phone 148 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 88 KiB

    About 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 253 ms

    253 ms

    Your server sent the HTML in 253 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.4 s

    4.4 s

    Real visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 25.0 s

    25.0 s

    Your largest element takes 25.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Performance, Reliability, Profitability Harvests Your Happi…”.

  • Speed Index: 25.9 s

    25.9 s

    Visually, the page fills in at 25.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 50.7 s

    50.7 s

    The page becomes fully interactive after 50.7 s. Good is under 3.8 s.

  • Real-user INP: 281 ms

    281 ms

    Real visitors wait 281 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 125 ms to 164 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 39% slower for real visitors

    +39%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 280 ms

    280 ms

    Scripts block taps and scrolling for 280 ms in total while the page loads. Good is under 200 ms.

  • 17 images without width and height

    17 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 12.3 MB in 160 requests

    12.3 MB

    Your homepage downloads 12.3 MB in 160 requests on a phone: images 8.5 MB (54), scripts 3.2 MB (42) and fonts 233 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    eima_2026.jpg weighs 2.3 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    2.0 MB

    1 image is downloaded at several times the size a phone draws it, for example eima_2026.jpg at 3,127 px wide, shown at 366 px. Resized copies would save about 2.0 MB.

  • 24 images in older formats

    24 images (5.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 21 images below the first screen load straight away

    21 images further down the page (2.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.5 g of CO₂ per visit

    3.48 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.48 g of CO₂e: 417.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 7686
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 31 text elements with low contrast

    31 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (38 elements)

    All page content should be contained by landmarks: 38 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 7 form fields without a label

    7 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10083
  • Title is long (98 characters)

    Your title is 98 characters, so Google will cut it off around 60: “Agricultural Machinery, Agriculture Equipment | Farm Implements Manufacturers in India - …”.

  • 11 H1 headlines

    There are 11 <h1> headlines (“Complete Farm Mechanization”, “Performance, Reliability, Profitability” and “Effortlessly Change Rotor RPM”). One clear main headline is easier for people and search engines.

  • Meta description is long (271 characters)

    Your meta description is 271 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 132 internal links, 9 external

    The homepage links to 132 pages on fieldking.com and 9 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.fieldking.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.fieldking.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (830 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 4 pages share a meta description

    /about-us and /about-us/csr-policy use the same meta description. A description written for each page earns more clicks.

  • 3 pages without an H1

    /our-presence/domestic, /about-us/management-team and /about-us/leadership-team have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6988
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://www.google.com/cse/static/element/dc6f600a0d4404e5/default_v6+en.css' from origin …”.

  • 25 distorted images

    25 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    21 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fieldking.com).

  • Valid certificate (52 days left)

    The certificate from Let's Encrypt · YE1 verifies for fieldking.com and is valid for another 52 days.

  • http:// redirects to https

    http://fieldking.com redirects to the secure version.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • No CAA record

    fieldking.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fieldking.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    fieldking.com was registered in Nov 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2028

    fieldking.com is registered until Nov 2028.

Content and conversion

3 to fix78
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 6 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 591 words of copy

    The homepage carries about 591 words of visible text.

6 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact Us”, “Service & Spares Request” and “Download Brochure (English)”.

  • 1 short form

    A short form (4 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.protection.outlook.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 3.4.1, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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