fierabeauty.com website review

28 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

The page has 5,006 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Shopify and shippedsuite.com and others), adding 2.2 MB and 998 ms of main-thread time.

Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

A phone's processor spends 3.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 285 ms of main-thread work and 509 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 224 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

shippedsuite.com costs a phone 154 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

poweredbyhue.app costs a phone 105 ms of main-thread work and 536 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

24 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 200 ms faster on a phone.

About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

12 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.

5 images could be 54 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 22.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 23.4 s. Good is under 3.8 s.

Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 392 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.0 MB in 424 requests on a phone: scripts 2.3 MB (101), other files 1.5 MB (220) and images 563 KiB (53). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 169.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your canonical URL points to fieracosmetics.com, not fierabeauty.com, so Google may credit that host instead.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 92 pages on fierabeauty.com and 23 external pages.

https://fierabeauty.com/pages/skin-quiz is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://fierabeauty.com/pages/skin-quiz has no meta description, so Google writes the search snippet from whatever text it finds.

https://fierabeauty.com/products/deck-the-glows-bundle, https://fierabeauty.com/collections/our-best-sellers, https://fierabeauty.com/pages/reviews, https://fierabeauty.com/pages/tracking-page, https://fierabeauty.com/pages/refer-a-friend and https://fierabeauty.com/pages/rewards and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=149013614&tm=gtm002&Ver=2&mid=0e82e110-995d-4c7c-a1f8-09f07b1f089a&bo=1&sid=96cf3d70de2a11f1a3c46345d574d3e8&vid=96cf5e70de2a11f1a24633b1e5846452&vids=1&msclkid=N&pi=9.

3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

3 errors were logged to the browser console while the page loaded, for example “Failed to fetch”.

Chrome logged issues while loading the page (“Mixed content”).

Requests the notification permission on page load.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 623 words of visible text.

Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 40 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 63 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.