filternew.dk website review

6 images could be 329 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

A phone's processor spends 5.0 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

About 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 2,903 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 156 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 132 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 third-party services load with your homepage (Trust Pilot, Klaviyo and Shopify and others), adding 943 KiB and 469 ms of main-thread time.

9 long tasks block the main thread while loading, the longest for 226 ms. During a long task the page ignores taps.

About 99 KiB of JavaScript is downloaded but never used on this page.

16 files are served with short cache lifetimes, so returning visitors download them again (90 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

8 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 14.1 s. Good is under 3.8 s.

Your largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 321 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 99 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.2 MB in 317 requests on a phone: images 1.1 MB (30), scripts 976 KiB (142) and other files 777 KiB (119). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

52 images have no alt text, which hurts accessibility and image search.

2 dropdowns have no label.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Some lists contain elements other than list items, which screen readers announce wrongly.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 9 characters: “FilterNew”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 282 pages on filternew.dk and 4 external pages.

https://filternew.dk/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

https://filternew.dk/collections/pollenfilter-f7, https://filternew.dk/collections/kulfilter-f7, https://filternew.dk/collections/g4-panelfilter and https://filternew.dk/collections/g4-planfilter use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.