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final.co website review

Visit site (opens in a new tab)Reviewed 5 November 202631 issues · 103 checks

This review found 31 issues worth fixing on final.co, 8 of them high impact, across 103 checks. The most urgent: page weight: 8.6 MB in 208 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s737 msMay 16Oct 31827 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 2026953 ms
Jun 6, 2026916 ms
Jun 13, 2026860 ms
Jun 20, 2026927 ms
Jun 27, 2026960 ms
Jul 4, 2026996 ms
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 2026985 ms
Aug 8, 2026930 ms
Aug 15, 2026990 ms
Aug 22, 2026990 ms
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 2026979 ms
Sep 19, 2026962 ms
Sep 26, 2026818 ms
Oct 3, 2026845 ms
Oct 10, 2026786 ms
Oct 17, 2026791 ms
Oct 24, 2026825 ms
Oct 31, 2026827 ms
Real-visitor tap response (INP)75th percentile, phones
116 ms87 msMay 16Oct 31105 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026101 ms
May 23, 202697 ms
May 30, 202695 ms
Jun 6, 202694 ms
Jun 13, 202695 ms
Jun 20, 2026101 ms
Jun 27, 2026104 ms
Jul 4, 2026110 ms
Jul 11, 2026113 ms
Jul 18, 2026110 ms
Jul 25, 2026107 ms
Aug 1, 2026104 ms
Aug 8, 202698 ms
Aug 15, 2026109 ms
Aug 22, 2026110 ms
Aug 29, 2026106 ms
Sep 5, 2026104 ms
Sep 12, 202699 ms
Sep 19, 202693 ms
Sep 26, 202692 ms
Oct 3, 202690 ms
Oct 10, 202698 ms
Oct 17, 202698 ms
Oct 24, 202699 ms
Oct 31, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of final.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. final.co at 0.4 s0.4 s
  2. final.co at 0.8 s0.8 s
  3. final.co at 1.1 s1.1 s
  4. final.co at 1.5 s1.5 s
  5. final.co at 1.9 s1.9 s
  6. final.co at 2.3 s2.3 s
  7. final.co at 2.6 s2.6 s
  8. final.co at 3.0 s3.0 s

final.co does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix68
  • 4,258 HTML elements

    The page has 4,258 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    3.0 MB

    11 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, replocdn.com and occ-app.com and others), adding 6.8 MB and 1.4 s of main-thread time.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • replocdn.com adds 362 ms

    362 ms

    replocdn.com costs a phone 362 ms of main-thread work and 5.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 694 ms

    694 ms

    YouTube costs a phone 694 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    766 KiB

    About 766 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    650 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 419 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    231 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (231 KiB).

  • Reduce unused CSS

    150 ms · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 23.9 s

    23.9 s

    The page becomes fully interactive after 23.9 s. Good is under 3.8 s.

  • Total Blocking Time: 855 ms

    855 ms

    Scripts block taps and scrolling for 855 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Final.”.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 101 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user INP: 80 ms

    80 ms

    Real visitors wait 80 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.6 MB in 208 requests

    8.6 MB

    Your homepage downloads 8.6 MB in 208 requests on a phone: images 5.4 MB (24), scripts 1.8 MB (75) and other files 664 KiB (71). Under 2 MB keeps phones on slow connections fast.

  • About 2.4 g of CO₂ per visit

    2.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.45 g of CO₂e: 293.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9395
  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9283
  • Title is short (6 characters)

    Your title is only 6 characters: “Final.”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (317 characters)

    Your meta description is 317 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 58 internal links, 8 external

    The homepage links to 58 pages on final.co and 8 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://finalstraw.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://finalstraw.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,919 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 6 pages without a meta description

    /collections/all, /policies/shipping-policy, /collections/shop-all, /pages/about-us, /products/foreverables-set and /products/finalwipe have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    /collections/all, /collections/shop-all, /pages/about-us, /pages/contact-us, /products/finalstraw and /products/finalspork and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Error loading Instagram data: Error: Instagram data is unavailable”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    20 of 21 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (finalstraw.com).

  • Valid certificate (50 days left)

    The certificate from Let's Encrypt · YE1 verifies for final.co and is valid for another 50 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://final.co redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 32 links work

    All 32 links checked from your homepage (27 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    finalstraw.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    finalstraw.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    finalstraw.com was registered in Feb 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2028

    finalstraw.com is registered until Mar 2028.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 532 words of copy

    The homepage carries about 532 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP FINALSTRAW”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop”, “Contact Us” and “SHOP FINALSTRAW”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks, a star rating and 1 trust badge.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix45
  • No DMARC policy

    final.co has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 45/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Swatch King · Klaviyo Email Marketing Sms · Affirm · Reviews Co Uk Product And Merchant Review Collection · Back In Stock · pxucdn.com · rechargecdn.com · useifsapp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Santa Barbara

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on final.co, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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